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What is Alexa?
Alexa is a website traffic analysis tool that enables users to access critical information about their websites and that of their competitors. These valuable data include traffic sources, monthly searches, keyword and key phrase usage, traffic statistics, and website comparisons to mention a few. Alexa gathers all these information and analyzes them to help you discover insights and opportunities on how to improve your SEO, maximize the performance of your websites, boost your visibility, and rank high in the search engine results page.
In ranking websites on a global scale, Alexa utilizes a proprietary methodology to calculate their ranks based on a website’s combined estimated average of daily unique visitors and its estimated number of pageviews over the past 3 months. A country-specific ranking is also provided.
Overview of Alexa Benefits
Alexa has now become a critical factor in determining a website’s success and growth. Developed and maintained by Amazon, Alexa helps businesses access website details such as traffic and rank, allowing them to discover, maximize, and work on actionable ideas to drive their business forward.
With Alexa, you are able to see where your websites rank as well as who and where your competitors are. The service gives you a clear picture of how your website’s performance, traffic, and other indicators fare against theirs and what you can do to further improve your websites. Alexa also helps you discover opportunities that you can work on to boost your SEO and reach more people, contacts, leads, and prospects.
To improve your SEO, you need to know which keywords are best for your website. Alexa helps you find and concentrate on low competition keywords to bolster your SEO while avoiding competition. At the same time, Alexa allows you to see what keywords your competitors are using and take advantage of that knowledge by creating SEO strategies that will get your business way ahead.
Alexa delivers a platform that lets you discover and act on SEO opportunities and give you the SEO tools you need to improve your site’s performance and visibility so you can fully monetize your website.
Overview of Alexa Features
- Keyword Difficulty Tool
- Competitor Keyword Matrix
- On-Page SEO Checker
- Competitor Backlink Checker
- SEO Audit Tool
- Audience Overlap Tool
- Site Comparisons
- Website Traffic Statistics
- Find Similar Sites Search
- Top Sites Search
Alexa Position In Our Categories
Knowing that businesses have distinct business needs, it is only logical they steer clear of deciding on a one-size-fits-all, “perfect” software solution. Just the same, it would be hard to try to find such an app even among widely used software products. The practical thing to undertake is to take note of the several key factors that require inspection including major features, plans, technical skill capability of staff, business size, etc. Next, you must conduct the product research comprehensively. Have a look at some of these Alexa review articles and scrutinize each of the solutions in your shortlist more closely. Such well-rounded product research ascertain you circumvent poorly fit apps and pay for the system that delivers all the aspects your business requires.
If you are considering Alexa it may also be beneficial to check out other subcategories of SEO Software listed in our base of SaaS software reviews.
It is essential to realize that virtually no software in the SEO Software category will be an ideal solution that can fulfill all the requirements of various company types, sizes and industries. It may be a good idea to read a few Alexa SEO Software reviews first as specific solutions can dominate only in a very narrow group of applications or be created with a really specific industry in mind. Others may work with an intention of being easy and intuitive and as a result lack advanced features needed by more experienced users. You can also come across services that cater to a wide group of customers and provide a powerful feature base, however that usually comes at a more significant cost of such a software. Make sure you're aware of your needs so that you select a software that offers all the functionalities you look for.
How Much Does Alexa Cost?
Alexa Pricing Plans:
Advanced High Traffic
Alexa offers three enterprise pricing packages for users to choose from. Give the details a look, and select the best plan for your company:
Essentials – $99/month
- 1 Site Audit per month
- Limited Organic Keyword Research
- 100 Competitor Keyword Matrix
- 100 Keyword Difficulty Tool
- Organic Keyword Share of Voice
- Up to 50 Million Pageviews per month
Advanced – $149/month (GroupBuyExpert is selling this Alexa account)
- All Essentials Features
- 2 Site Audits Per months
- Paid Keyword Research
- Unlimited Organic Keyword Research
- Competitor Keyword Matrix (Unlimited)
- Competitor Backlink Checker
- Keyword Share of Voice (Unlimited)
- On-Page SEO Checker
- Up to 200 Million Pageviews per month
Advanced High Traffic – $799/month
- All Advanced Features
- Up to 1 Billion Pageviews per month
Read review from GroupBuyExpert customer:
1. If you're going to keep up with your competitor's it's always good to know what they are doing. This tool is great for tracking your site's performance and optimizing it to keep up with the competition. The analysis and reports give you all the information you need to get ahead of the game.
2. Great software for providing competitive analysis data and tracking web performance over time! We use a few months out the year to provide competitive analysis and to look for areas of opportunity.
3. The features offered by Alexa are really amazing and can help you significantly improve your Google ranking. Even the free version provides you indicative insights on your website traffic.