WHAT IS CRAZY EGG?
Crazy Egg is one of the oldest software of its type, having been established in 2006 by Neil Patel and Hiten Shah. Its purpose was to help website owners increase their conversion rates, by tracking user behavior and presenting it in innovative ways that typical analytics software did not usually offer.
Once it’s installed on your website, some of its features start working right away and others need to be configured on your Crazy Egg control panel’s side before they become active. The software currently offers 4 main features: Heatmaps, Visitor Recordings, A/B Testing, and a website editor. We’ll explore each in more detail later in this blog post.
How does it work
Crazy Egg takes a screenshot from specified URL, collects all clicks on that page and projects it as a heat map on top of the screenshot. With every measured mouse click, valuable data such as the referrer, country, device type, etc are added to that single click. They also offer maps other than a heat map, such as a scroll, the confetti and the overlay map. I’m discussing them one by one in this review.
Features
Crazy Egg offers web analytics that focus on how a website’s visitors interact with its pages. Key features include:
- Heatmap. A heatmap uses thermal imaging to track user clicks. It shows where people are clicking — and where they’re not clicking.
- Confetti. Every individual click on your website is displayed and classified by where it came from, what the visitor was searching for and more.
- Scrollmap. The scrollmaps visualize your website in degrees of heat. The most-viewed portions appear dark red. The color turns lighter to indicate how far down a page visitors are scrolling before leaving the site altogether.
- Overlay. This report can help designers improve the UX experience of any given page by showing the percentage of clicks that each element receives — lending specific insight and measurable data into how to improve.
- Recordings. Watch screen recordings of individual users as they visit and interact with your page.
- A WordPress plugin. It’s free to download and automatically installs the tracking code onto every page of your website.
Crazy Egg Benefits
The main benefits of Crazy Egg include its cloud-based solution, easy and simple system setup, and a host of effective tools. Read on to understand further.
Crazy Egg gives you a chance to perceive what your clients are doing at the present moment. Thanks to the Heatmap functionality, you would be able to see precisely where your clients are clicking the most on your website’s pages. It resembles an infrared camera that allows you to distinguish one of your well-known areas on your landing page. Additionally, it gives you a chance to perceive how they are looking down and which area of your site is being viewed mostly.
With Crazy Egg, you similarly get the chance to find out the origin of your site visitors. Whether it’s from your Facebook page, Twitter, or other sources, you become more acquainted with which of your social media platforms are doing good to get more traffic to your site. Since the experience is entirely visual, you can settle on better choices to advance and plan your website pages. In this way, your ROI is anticipated to increase, making it more budget-friendly to utilize Crazy Egg. Also, there are testing services accessible so you can play around with design strategies and see what works best.
The software is among the services that give you intelligent online reporting. It’s different from other sites due to its way of presenting data results. Rather than perusing analytics reports, Crazy Egg gives you the capacity to see things for yourself. This is one of the factors why it becomes the most loved software by top organizations across the globe nowadays.
PRICING
Crazy Egg is pretty flexible when it comes to pricing. First off, they offer a very generous 30-day trial. Most cloud application providers opt for 7-day and 14-day trials. A 30-day trial is more than enough time to test the product thoroughly.
Do note that in order to activate the trial, you’ll need a valid credit card. Your card won’t be charged at the time of sign up but will be charged once your trial has ended, unless you cancel. Now as for the plans, Crazy Egg has 5 different plans starting from $29/mo all the way up to $249/mo and beyond.
Conclusion
A while ago I wrote an article about the alternatives of Crazy Egg, but in all fairness I really believe that Crazy Egg is still on of the best heat map tools out there. What really made the difference for me was the possibility of defining your own categories and goals, giving this tool that extra boost.
