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AdBeat is a great PPC marketing tool that can be used to spy on your competitor’s advertising strategies and reveal what is working for them and what is not.

Google’s Auction Insights basically allows you to see how your keywords are performing in relation to other pay per click (PPC) advertisers.

Discover thousands of great keyword ideas, analyze their ranking difficulty and calculate their traffic potential.

Adsvantage enables you to tap into the ads and campaigns of your competitors. 

Lighthouse is Google's automated open source tool used to analyze, measure and improve website quality 

What the Google Disavow tool does is allow you to upload links and tell Google to ignore them when it is ranking your site.

gShift is passionate about simplifying the lives of digital marketers and have built the Content Performance Cloud, a collaboration of modules and integrated technologies in one single sign-on platform