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BuzzSumo is a research and monitoring tool. The functionality is broken down as follows:

  • Find content that is most shared on social media channels – you can enter your own domain or another domain, and see what has been shared socially
  • Find influencers related to particular topics
  • Get alerts based on keywords, brand name, links, author name or domain
  • Track competitors and do an analysis based on their content.

It can be very easy to slip into the mode of writing what YOU think people want to read. BuzzSumo makes it easier to produce content that THEY (your audience) want to read. With BuzzSumo, it is easy to keep on top of trending topics, determine what you should be writing for your audience, and see how content in your industry is performing.

The ability to search for relevant and trending content and topics which can act as a pivotal part of your marketing research for creating content online - you can also see what content is being shared the most via channel which is also helpful and what content type, allowing you to further refine your content strategy and online marketing efforts. Allows you to also search for influencers based on keywords and industries and see their social following - allowing you to amplify your content and start forming relationships, the list tool on Buzzsumo is really helpful in segmenting your influencers. In addition influencers and finding relevant content, you can use the insight to improve your website performance, especially with your blog and attracting links from the influencers you have identified.

Essentially a content marketing tool, Buzzsumo allows you to search for the most popular/shared content online for any given topic. The pro version of the tool allows you to see who has shared the content online and filter by type (such as influencers and brands) and location.


A nifty feature if you’re planning to create similar (better) content online and then do an email outreach to promote your content. If you’re a fan of Brian Dean and his skyscraper technique, then Buzzsumo is the tool you should subscribe to right away in order to successfully implement skyscraper technique and get high quality backlinks.


When combined with a blogger outreach tool like the next one on my list, Buzzsumo is a must-have tool to rank high in search engines.

Easy to use for any level, from hardcore analyst to intern. It quickly provides PR and social data as well as trend analysis based on Facebook data. Great to identify insights around owned and earned content for any brand, topics, corporate.

BuzzSumo has been a great way for our team to stay on top of our competitors' content and PR mentions. It helps us plan out our editorial calendar and identify publications we should be targeting with our content.

It lets marketers analyze the best performing content in any industry cause it identifies the most shared content for a specific topic, author or domain. Absolutely, a great resource to keep track of competitors and discover key influencers in your business field.

The interface makes it easy to uncover social and search metrics tied to a topic or a specific piece of content in a way that enables quick but useful insights to inform content strategy.

Just enter any topic or keyword into the list and it will immediately provide you with a list of articles and topics that have worked well for that topic in terms of engagement and shares. This is important when doing keyword and competitive research. I know that there are other tools out there that can do this, but this is where Buzzsumo excels. After finding the list of topics that are getting top shares, you'll also be able to check who shared this article and you could reach out to them via twitter. Definitely a wonderful tool for research and outreach.


What do you like best?

- The ability to quickly identify what content is working well in an industry

- Easy to use interface

- There is a trial version

- There are notifications about publications

- Advanced filtering

- Data export

- Open application programming interface

- Personalized Dashboard

- Ability to filter results by domain zone

- Ability to filter results by language. The ability to quickly identify what content is working well in an region


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