Most customers who started their online buying journey during the pandemic and lockdowns are now getting converted into loyal customers for those brands. With some smart marketing tactics and fundamental strategies, you can reap the benefits and increase your online sales.
This article explains a few of these tactics that can strengthen repeat purchases and customer reality for your online business. Let's look at them in detail:
Focus on Customer Service
Customers value great service. Anyone can take the payment and deliver the product; however, what sticks in the customer's mind is the type of service offered by that particular brand. You can start by building a Contact Us page so customers know how and from where to contact you. Include all contact details for your online store on that page; you can also add FAQs and a link to your main website.
The most important part of customer service is the prompt response by online businesses. Since physical conversations with customers are rare. Moreover, customer reviews play a key role in attracting new clients and boosting sales, and good customer service can help you win those.
You can manage your customer reviews by employing Opinew, which is one the best reviews app for Shopify or other platforms.
Know Your Audience
Regardless of the amount of money you spend on marketing campaigns and activities, you need to understand your customers. When you have a physical retail store, it is possible to have one on one conversations with your customers–but online; you don't even know what your customer looks like.
In that case, you need to make use of all marketing data and find out what they prefer and look for while shopping on the internet. By using advanced analytics tools and technology in your online store and at the point of the sales system, you can keep a tab on what they are buying and what patterns they follow.
However, you still can't have personal conversations, but still, make an effort to make the whole journey highly personalized. Details like phone number, email address, and other details can give you a starting point, and you can make use of various modes of communication like emails, SMS, and phone calls to get to know them better.
Let Customers Find You
If you want to make the most of your marketing resources and time, learn and study about tools like Google Maps and Google Analytics to learn about what customers are searching for and how they can easily land on your online page or store. This way, you will be able to channel your marketing efforts better.
For example, you might get traffic on your cutlery page from a blog post about healthy eating; you should try to build more content on that particular topic. Track your potential buyers. If most of the leads are coming from Google Search, maybe try to work on search engine optimization (SEO) for your online business.
Simplify Customer Experience
Every online business wants its customers to reach them as easily as possible. Next, you would want to help them locate what they are looking for and then buy from your business as well. If your data shows that a considerable number of people are visiting your site and are not buying from you, the customer experience your online presence is providing might be the reason.
To fight this, make your friends and family visit your page and then go all over your buying process, from searching your product to ultimately buying it. Look for loopholes in the whole buying journey and figure out what part of it needs improvement–whether it's the website UX or the final checkout.
Build a Unique Selling Proposition
What unique things are you offering that your competitors do not have? What is the brand story of your store? Once you know what makes you different, you have to create all marketing campaigns around the same. Include it in your tagline, make it prominent and use it everywhere, social media ads, and highlight it on your email campaign.
By building your marketing campaigns around USP, you give the audience a reason to buy from you and skip your competitors.
Utilize Email Marketing
Email marketing or emails, in general, might sound a bit old school, but it works amazingly well if you know how to do it right. All eCommerce platforms collect the email addresses of visitors and customers.
You can share any type of content via emails as long as it interests your audience–be it a product update, new product, blog, or exciting offers and discounts. Also, consider having an email newsletter in place that informs the audience about recent happenings and updates on a regular basis.
The Conclusion
Understanding your customer persona and delivering customer value is all you need to do to increase your revenue. Be it an online business or a brick or mortar store; you need to focus on building the right marketing strategies considering the customer-first approach. Hopefully, these strategies help you magnify your online sales while also maintaining customer relationships.
