If you're like most business owners, you want to do whatever you can to make your customers happy. After all, happy customers are more likely to stick around and become loyal supporters of your business. That's why it's important for you to use the right tools to help manage and support your customers. In this blog post, we will discuss eight customer success tools that every business should be using!

1. Customer Relationship Management (CRM) software - to keep track of customer data and interactions

Since the dawn of the commercial age, businesses have been trying to get a handle on customer data. A central place to store this information is essential for any business that wants to scale its customer base effectively. There are many CRM software options available, so find one that fits your business size and needs.

2. OKR management software - to help measure and track progress toward goals

When it comes to customer success, having a clear and defined set of objectives is crucial. This is where OKR management software can come in handy. Moreover, objective and key results (OKRs) can help businesses track progress, identify potential risks early on, and make necessary course corrections. And when it comes to OKR software, there are plenty of options to choose from, do your research.

3. Surveys and feedback forms - to collect customer feedback and measure satisfaction

Once you have a customer success team in place, you need to start collecting feedback from your customers. The best way to do this is through surveys and feedback forms. This will help you measure customer satisfaction and identify areas that need improvement. Plus, you can use this feedback to create case studies and testimonials that show the impact of your customer success team.

4. Knowledge base or FAQ - to provide self-service support

A knowledge base or FAQ is a must-have for any business, but it's especially important for businesses with a customer success team. This is because your customer success team will be fielding a lot of questions from customers, and you need a place to store all the answers. This way, your team can quickly find the answer to any question, and your customers can self-serve if they prefer.

5. Live chat software - to provide instant support and answer questions in real-time

Another great tool for providing excellent customer service is live chat software. This allows you to have a direct conversation with your customers, which can be incredibly helpful in addressing any concerns they may have. And, if used correctly, live chat can also help to build relationships with your customers and create a more personal connection.

6. Email marketing software - to send out automated email campaigns and newsletters

While email might seem like an outdated form of marketing, it’s still one of the most effective ways to reach and engage customers. In fact, email is 40 times more successful at acquiring new customers than social media.

Email marketing software makes it easy to create and send automated email campaigns and newsletters. This can save you a lot of time, and help you stay in touch with your customers on a regular basis.

7. Social media monitoring tools - to track conversations about your company on social media

One of the most important aspects of customer success is social media monitoring. You need to be aware of what people are saying about your company online, and you need to be able to respond quickly and effectively to any negative sentiment. There are a number of different social media monitoring tools available, but some of the most popular include Hootsuite, Mention, and Google Alerts.

8. A/B testing tools - to test different versions of your website or marketing materials

Of course, you want your website or marketing materials to be the best they can be. But how do you know what version of your site is actually the most effective? That's where A/B testing comes in.

A/B testing is a way to compare two versions of something - like a website landing page - to see which one performs better. You can test things like the copy, the images, the layout, or even the CTA button.

In the end, these eight customer success tools are a great starting point for any business wanting to improve its customer relationships. If you’re looking for more, don’t hesitate to reach out to a customer success consultant or agency. They will be able to help you further assess your needs and create a tailored solution that works best for your business. Thanks for reading and good luck!