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About Adalysis

adalysis

Adalysis is a fully featured PPC Software designed to serve Enterprises, Startups. Adalysis provides end-to-end solutions designed for Web App. This online PPC system offers Campaign Segmentation, Funnel Analysis, Test Scheduling, Statistical Relevance Analysis, Multivariate Testing at one place.

Easily manage your PPC accounts at scale with automated recommendations, unique data views, and fast implementation.

Adalysis is built to get you out of data crunching and into optimizations by pointing you directly at what needs to be addressed. Ads are automatically tested. Accounts are automatically scanned for any missing best practices. You can build your own data scans. Implementing large scale changes takes only a few keystrokes.

Enterprise accounts have the full set of tools they need to streamline large data changes. Small accounts get automated recommendations that can be implemented at the touch of a button.

It doesn't matter if you are managing millions of keywords and ads or spending a few thousand each month, you can harvest the power of Adalysis to make your PPC workflow efficient for just you or your entire team.
Powerful PPC management has never been this simple.

Pros of AdAlysis

Analyze PPC ad copy tests for a number of KPIs. The interface will tell you which ads are winning for CTR, conversion rate, conversions per impression, and cost per conversion. It will show you the confidence level of each test, and indicate with red and green the winners.

adalysis

A note about conversions per impression: Brad has talked in several blog posts about why conversions per impression makes sense. In a nutshell, each time your ad is shown is an opportunity for a conversion. Conversions per impression takes both CTR and conversion rate into account, in essence. And you can see by the screen shot above why I like to use it. In the test above, the top ad is winning for CTR, but the bottom ad is winning for conversion rate and cost per conversion. Conversions per impression is too close to call. We need more data to determine the winner of this test.

Flexible test parameters and confidence levels. You decide, on an account by account basis, how many impressions, clicks, and conversions you need in order to determine a test winner. You also determine the confidence level. I usually stick with 90% – this isn’t brain surgery, it’s just PPC. But if you want a higher level of confidence, you can set it.

Multi ad group tests based on line of text or label. One of the things that’s so hard to do manually is to analyze ad tests across multiple ad groups. If your account is well-structured, chances are you have multiple ad groups for a single product. With AdAlysis, you can group those ad copy tests into a multi-ad group test. AdAlysis will look for ads with the same headline or description; or you can structure your tests by labels. I have run tests across an entire account on calls to action, for example, using labels.

Quality score analysis by multiple metrics. AdAlysis is more than just a PPC tool for ad copy testing. There is also a built-in quality score analysis.

adalysis

It’ll slice and dice quality score across 12 different metrics! It’s easy to see where quality score issues lie: in expected CTR, ad relevance, or landing page experience.

Dashboard warnings for issues. AdAlysis is more than just an ad copy testing tool. You may have noticed in the screen shot at the beginning of this article that the dashboard shows more than just which accounts have winning ads. It also lists ad groups without tests, broken landing pages, keyword conflicts, and more. If you simply logged in to AdAlysis first thing each morning, you’d know which fires need to be put out first.

Keyword analyses. One of the non-ad testing features I like is the keyword analysis, especially the n-gram analysis. N-grams are single words that appear in search queries, with the data aggregated by the single word across multiple queries.

adalysis

In this example, there are n-grams that have generated hundreds of clicks without a single conversion. I can review the list and decide if keywords that include this word need to be paused.

They’re always adding new features. Seems like I see new features in AdAlysis every week! That’s probably an exaggeration, but they’re developing new and useful features frequently. A landing page analysis and account level quality score analysis are a couple recent additions.

Excellent documentation and tutorials. One of the things I love about PPC tools developed by people who have run PPC accounts for years is that documentation is usually excellent. 

Great, flexible pricing. Pricing is based on the number of ads in the tool, across all your accounts. There is one AdAlysis interface for Google and another for Bing, so if you’re using both engines, you’ll have 2 AdAlysis accounts. Prices start at $25 per month for up to 500 ads. You can upgrade or downgrade as needed, so you’re not locked in. Seriously, it’d be worth paying $25 out of your pocket for this tool!

Cons of AdAlysis

There are a couple of minor cons – nothing to keep me from using the tool, but a review would not be complete without them.

Can’t analyze tests longer than 180 days. Sometimes, for smaller accounts, it takes longer than 180 days to reach significance on a test. My guess is the limit is due to the API, but it’s unfortunate not to be able to test ads for a longer period of time.

N-gram keyword filters are missing ad group and campaign filters. You can view all your keywords and negative keywords in AdAlysis, which is an unexpected benefit. But you can’t drill down for n-grams by campaign and ad group. For example, if I wanted to view n-grams for an individual campaign, I can’t do that. Now, the data is aggregated across the account, but sometimes there are negatives that should be added to one campaign and not another. I’d like to view the data at that level to make the decision. This is minor, but I’d still like the feature.

Costs

Everyone probably waited for this part, so how much does it cost? Adalysis has quite an original way to subscribe – it’s based not on the number of campaigns, groups, budgets spent, but on the range of active ads. Therefore, even spending large amounts of money per month on advertising, you may find that you only need a lower subscription. From the first threshold, we enjoy the full capabilities of the panel.

Prices look like this:

Up to 500 ads – $ 25

Up to 1000 ads – $ 49

Up to 5000 ads – $ 149

Up to 10,000 ads – $ 199

Up to 25,000 ads – $ 299

Up to 50,000 ads – $ 399

Up to 100,000 ads – $ 599

Up to 250,000 ads – $ 999

Up to 1,000,000 ads – $ 1999

Up to 5,000,000 ads – $ 2999

Over 5,000,000 – email them and you will find out.

How to pay for a subscription?

You can pay by VISA, Master Card or American Express.

Is that a lot? In my opinion it’s very decent price. The smallest package to 500 ads, it is already at least 100-200 ad groups, in dozens of campaigns. I assume that for such an extended account, the budget is several, several thousand zlotys per month. I really recommend investing this several dozen of dollars,  because it will pays off from the first days of operation.

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