What Is Adbeat?
Adbeat’s goal is to become the most comprehensive competitive intelligence tool in the world. Every piece of data on the platform is intended to be both accurate and actionable. To do this, Adbeat pulls together huge amounts of data, insight tools, and customizable reports into one easy-to-use package.
Adbeat is a part of the growing competitive analysis trend. All of these solutions share a few things in common, including crawling millions of web pages to collect information on keywords and PPC.
But Adbeat’s easy interface sets it apart. After harvesting data, Adbeat combines everything into a visual report that depicts key information like estimated competitor ad spends and traffic volume for each publisher. Along with this, they provide an impact this has on you, how much traffic ads generate, pay-per-click costs, and more.
All of this knowledge not only helps you design more effective campaigns, but also trains you to spend your ad budget more wisely.
Adbeat’s major partners include Yahoo, Amazon, Salesforce, BuzzFeed, Ancestry.com, along with many other large agencies and brands.
How To Use Adbeat? (Features)
- Country & Device Data – The information you obtain comes from up to 20 countries around the world and 4 types of mobile devices. Hence, you can base your marketing campaigns on international data.
- Publisher Data – Find out which publishers receive more traffic for your competitors’ ads and leverage this data to make your marketing investment.
- Campaigns by Product/Ads – See and compare the ads strategies for different products and use this information to optimize your campaigns.
- Exportable Reports – You can obtain reports in PDF, CSV, and Powerpoint. Then, you can share them with your clients or your entire team. The information includes Analysis of Ad Creatives, Top Performing Ads, and Advertiser Share of Voice, among others.
- New Campaigns Alerts – Whenever your competitors start a new campaign, you can receive alerts and take new measures for your marketing strategy.
- Competitive Benchmarking – Get overlay visualizations to compare and find differences in ad spend, key metrics, and more. Also, see the evolution of their campaigns over the years.
- Recommended Advertisers Panel – It will help you find similar advertisers that you can use for your own campaigns.
- Innovative Dashboard – You can visualize and filter valuable data through an innovative dashboard. Also, it is intuitive, responsive and can handle a big volume of information. It has fresh data organized in convenient panels that allow you to get deep insights.
Pros (Advantages)
- There is a basic free but limited plan and you can also get a free live demo.
- Adbeat created its own algorithm that allows it to process and present new and powerful insights into the data it collects.
- It offers a 30-day satisfaction guarantee that allows you to get a refund if you are not satisfied.
- with the product during the first 30 days of your subscription.
Cons (Disadvantages)
- It is a little pricey but its benefits may leverage the investment.
- It only works in 25 countries and Mexico is the only Latin American country of the list.
- There is no free trial for paid plans.
Adbeat Pricing
As mentioned, Adbeat isn’t cheap, especially since they recently eliminated the $99/month Intro plan. For this reason alone, Adbeat is not really a tool for solopreneurs or SMEs.
This software is targeted towards agencies and large brands who may be spending thousands or even tens of thousands/month on ads. For them, the cost of $250-$400 is just a drop in the bucket, particularly if it can unlock a much higher ROI on ad spend.
With that said, if you do a little extra digging on the Adbeat website, you’ll find the special plans that make Adbeat a little more affordable—Google Only and Google + Mobile. If you don’t need access to all the other ads networks and the full Adbeat features, these are a great value.
Otherwise, here’s what you get with the two main Adbeat plans:
- Standard Plan – 1,000 results per search, 90 days of data, filter ads, reports,
- Pro Plan – All standard features plus unlimited results per search, 1 year of data, compare advertisers, see Direct Buys.
Who Is Adbeat Best For?
We’ve only begun to scratch the surface of the excellent Adbeat enterprise features. The pricing, enterprise features, and their major partners are all signs that this tool is made for larger brands and affiliate marketers with matching-sized budgets.
It is among the best competitive analysis tools out there, and it’s so easy to use that anybody on your team can use it and learn from its insights.
The free tool is a nice option, and it’s a great way to get a quick glimpse into a competitor strategy. But you won’t do much more than scratch the surface with it. Overall, smaller companies and solopreneurs will be better off looking at one of Adbeat’s competitors.
