Overview
AdClarity is a marketing intelligence tool for anyone who works in the online advertising industry. Regardless if you are an Advertiser, Agency, Publisher, or Ad Network, AdClarity provides you with the actionable insights you need to create the best possible digital advertising campaigns for you or your clients.
AdClarity Features
General Information
There are many scenarios where you will need to contact website owners or employees (think media buys). The AdClarity toolbar allows you to gather core contacts for almost every website, including names, addresses, telephone numbers, and email addresses.
Advertising Campaigns
Robust intelligence gathering is carried out on each site as well. Advertising Campaigns are found, listed, and statistically analyzed.
Actionability seems to be at the heart of the toolbar’s design. The intelligence is up-to-date allowing you to study traffic flows and take decisions based on relevant information.
Just like the web-based tool, you can view the data at multiple levels of granularity.
You can opt to see only the big picture, or drill down, narrowing the focus to show detailed breakdowns.
Geo Surfing
An extremely useful function included in AdClarity is “Geo Surfing.” This feature acts like a proxy, allowing you to modify your perceived location when browsing websites.
Geo Surfing allows an American user to view content from China like a Chinese Internet user, for example. Simulating being a “local” lets you see geo-targeted content and ads.
This feature can instantly “localize” your browser to more than 120 individual locations around the globe, which covers most nations. The countries that are not supported are probably not going to provide a very good market for your service in any case.
Platform Proxy
The tool also turns your browser into a platform proxy, so that you can view sites in their mobile formats – that is, how they would appear on various mobile devices such as an iPhone.
This allows you to check out how your site looks to smartphone users, plus pick up tips on how to configure the mobile version of a website.
AdClarity Pros & Cons
AdClarity Pros
- Media buying analysis
- Google GDN analysis
- Optimize display advertising
AdClarity Cons
- Paid keywords information
- SEO analysis
- Social media analysis
Conclusion
I really like AdClarity. I would definitely use it if I had a client that needed a tool like this. The pricing is a bit steep at $500 per month or $5000 per year, but if you are spending on ad serving and display, that is nothing because the tool is definitely worth it’s weight with the amount of data it provides you with. Overall AdClarity gets 4 out of 5 stars.
