AdClarity Reviews
I just got done with a demo from a newer company called AdClarity. Just like their name, they make online display advertising extremely clear and give you a ton of insight into what your competitors are doing. They help advertisers make more money off of the display ads and take away inventory from their competition as well as help ad networks find new publishers, lower costs and see who is advertising with who. Publishers also get a ton of clarity in an easy to use interface to know what is on their sites, how long it has been there and what they can do to cut out the networks and go direct making even more money. I fell in love with the data it provides and give it 4 out of 5 stars for a tool for media buyers to gain “ad clarity” into their competition, for networks and for publishers. Here’s why it gets 4 out of 5 stars and why they didn’t get 5 for 5.
What Is AdClarity?
AdClarity is a Marketing Intelligence tool which provides online marketers with actionable insights about their competitors’ advertising activities. Driven by big data and proprietary behavioral content discovery technology, AdClarity unveils brands’ campaigns, ad creatives, impressions, and spend data across multiple channels, including Display, Mobile Web, Mobile Apps and Video. Data is collected across 20 geographies and covers over 50M URLs daily while discovering over 40K new campaigns every day. The AdClarity product suite is used by over 7,000 media and advertising professionals globally in Fortune 500 Brands, Agencies, Ad Networks, and Publishers.
Get a 1-on-1 Demo of the AdClarity AD Intelligence tools that focus on Mobile, Display and Video Advertising campaigns including competitor analysis and programmatic AD buying insights.
According to the vendor, key capabilities and benefits include:
- Leverage real-time display, mobile, and video data to create cohesive cross-channel digital campaigns across all digital channels and devices to exceed customer expectations and increase profits.
- Address enterprise needs for programmatic data scalability through the monitoring and tracking of over 22 million publisher pages, 14.5 million campaigns, and 35,000 ad platforms.
- Gain actionable insights and overcome "digital planning blindness"
AdClarity Features Overviews
General Information
There are many scenarios where you will need to contact website owners or employees (think media buys). The AdClarity toolbar allows you to gather core contacts for almost every website, including names, addresses, telephone numbers, and email addresses.
Advertising Campaigns
Robust intelligence gathering is carried out on each site as well. Advertising Campaigns are found, listed, and statistically analyzed.
Actionability seems to be at the heart of the toolbar’s design. The intelligence is up-to-date allowing you to study traffic flows and take decisions based on relevant information.
Just like the web-based tool, you can view the data at multiple levels of granularity.
You can opt to see only the big picture, or drill down, narrowing the focus to show detailed breakdowns.
Geo Surfing
An extremely useful function included in AdClarity is “Geo Surfing.” This feature acts like a proxy, allowing you to modify your perceived location when browsing websites.
Geo Surfing allows an American user to view content from China like a Chinese Internet user, for example. Simulating being a “local” lets you see geo-targeted content and ads.
This feature can instantly “localize” your browser to more than 120 individual locations around the globe, which covers most nations. The countries that are not supported are probably not going to provide a very good market for your service in any case.
Platform Proxy
The tool also turns your browser into a platform proxy, so that you can view sites in their mobile formats – that is, how they would appear on various mobile devices such as an iPhone.
This allows you to check out how your site looks to smartphone users, plus pick up tips on how to configure the mobile version of a website.
Protect Your Own Campaigns
I would also advise you to use the toolbar to analyze your own websites.
This is an excellent way to get an objective look at which parts of your promotional efforts can be spied on by your competitors.
AdClarity Pros & Cons
AdClarity Pros
- Media buying analysis
- Google GDN analysis
- Optimize display advertising
AdClarity Cons
- Paid keywords information
- SEO analysis
- Social media analysis
Conclusion
I really like AdClarity. I would definitely use it if I had a client that needed a tool like this. The pricing is a bit steep at $500 per month or $5000 per year, but if you are spending on ad serving and display, that is nothing because the tool is definitely worth it’s weight with the amount of data it provides you with. Overall AdClarity gets 4 out of 5 stars.
