Overview
A key factor to a winning Facebook campaign is the creative. The right creative can greatly enhance the results, and it is crucial to test various creatives and find the winners. Not to mention the importance of seeing what your competitors are doing.
Adicted.io allows you to view the creatives used by other Facebook advertisers. Simply enter a brand name to see their Facebook ads. Furthermore, you can click on the URL used in the ad to view its landing page.
You are able to filter your searches by the type of button used in the ad, was it video or static and more.
Adicted.io allows you free access to all basic tools. There is an option to get a paid subscription and gain more features and insights. There are 3 levels of pricing with different capabilities.
There’s also a similar tool called Moat, that offers the same options for display banner ads.
While the state of some of these spy tools is still in flux, you can still find free access (or paid memberships) to Facebook ad galleries with performance indicators such as likes, comments, and shares.
When flipping through your competitors’ Facebook ads, look for similar ads to uncover possible A/B tests and make notes of the best practices that can be put to good use.
Tip: Keep a close look on your competitors. If they are mMaintaining the same creative over a period of time it indicates that it is probably their winner. The short-term use of a creative would be an indication that it did not perform well.
Why Do You Need Facebook Ads Research?
Conducting thorough Facebook ads research takes at least a couple of hours. However, most of the time, you’ll get worthwhile rewards for your effort.
When it comes to Facebook advertising, market research has three main benefits:
- Identifying opportunities: Ad research is a great method for gathering new campaign ideas and expanding the existing ones.
- Idea validation: Once you’ve got a cool idea for your next Facebook ad campaign, you can look for proof whether similar tactics have worked for others.
- Lowered risk: You might be able to avoid mistakes made by other brands by evading your competitors’ blunders and focusing your effort on what works.
Moreover, research can help to overcome your cognitive biases — so that you won’t run with the first idea that’s looking brilliant at the moment, but later turns up to be your greatest flop to date.
