What is Adjust?
Adjust is an attribution modeling and mobile marketing solution used by marketing agencies and mobile app marketers. It is a mobile attribution platform that has the ability to track marketing channels and attribute customers to the sources they come from. Adjust lets users access tools which help them understand and analyze what customers are doing in their client’s app.
To be able to optimize their marketing campaigns and target the right customers, Adjust enables users to group or segment customers based on the criteria and goals they set. The platform also offers a fraud prevention suite which helps users avoid attributing fake traffic to paid marketing channels, as well as paying for fake installs.
Last but not the least, Adjust gives them the opportunity to use personalized deep links so they can offer a seamless download experience to customers before they go straight into the app.
Overview of Adjust Benefits
Mobile App Attribution
As a mobile app attribution software, Adjust assists marketing agencies in tracking and understanding customer journey. Thus, they will be able to attribute customers or app users to the specific advertisements and contents that lead to their conversion, and the marketing channels they come from. Furthermore, the software makes them track all their marketing channels like television, organic, or in-app advertising. As an example, they can determine whether their TV ads are effective in terms of converting customers.
Create And Control Detailed Audience Segments
Mobile marketing campaigns are successful when they are launched to the right customers at the right time. Because of this, Adjust provides a great feature which lets marketing agencies organize customers or audiences into segments. By creating detailed audience segments; they can engage with their customers better, run retargeting campaigns, and discover new app users.
Creating audience segments is made easy using Adjust’s Audience Builder. This is a tool that allows users to specify details and criteria that define how customers will be grouped or segmented. With this tool, users can also split their audiences for A/B testing or cross-promotional marketing. If they want to use the same audience segment to test out different partners, they will be able to do that through the aid of this tool. This way, they can work with their partners without spamming their customers.
Mobile Ad Fraud Prevention
One of the most powerful features of Adjust is its capability to prevent mobile advertising fraud. Mobile advertising fraud is comprised of methods used by an individual or group to steal from advertising budgets and generate revenue through triggering fake impressions, clicks, installs, and traffic on mobile websites and apps.
As a result, clients end up paying for all of these things; and at the same time, they are getting inaccurate data, preventing them to target customers or reach out to real users of their apps.
Equipped with a fraud prevention suite, Adjust helps marketing agencies and their clients stop mobile ad fraud. This suite is composed of tools that enable them to detect suspicious IPs associated with fake installs, block click spam, and eliminate hyper-engagement or fake clicks.
Overview of Adjust Features
- Mobile App Attribution
- Measure Campaigns
- Track Every Marketing Channel
- Bring Web And Mobile Marketing Efforts Together
- Real-Time TV Attribution
- Audience Builder
- Create Audience Segments
- Serve Audiences The Right Ads
- Mobile Advertising Fraud Prevention
- Anonymous IP Filtering
- Hyper Engagement Filter
- Reject Fake Installs And Traffic
- Block Click Spam
- Comprehensive In-App Analytics
- Customizable Event Tracking
- Adjust Dashboard
How Much Does Adjust Cost?
Adjust SMB and enterprise pricing plan information is available only upon request. Please contact the company for details, and get your quote.
