About AdNabu
AdNabu helps growing E-Commerce companies to generate more sales from their Google Ads campaigns. This software for Search, Shopping & Display campaigns enables advertisers to find new opportunities in Google Ads as well as optimize existing campaigns. Helps increase conversions from shopping and search ads for e-commerce business by more than 30%.
AdNabu is based in London and was launched in August 2014. The company has since raised $4 million of funding from Silicon Valley-based venture capital (VC) firm Sigma Prime. AdNabu has selected over 50 brands for their successful Google Ads optimization, including Hotel Tonight, Pixi beauty, Klarna, The Hut Group and ASOS.
The company is led by CEO Alexander Peleg (formerly Google's Senior Director of International Operations) and CFO David Keren (formerly Google's Senior Director of Corporate Finance).
AdNabu’s technology platform identifies new opportunities in existing campaigns by analyzing huge amount of data across Google Ads accounts.
Pros and Cons
Pros
- "This is astounding this recoveries such a lot of time rather than you ordering every one of the reports yourselves this application does it for you very quickly."
- "Arrangement with Merchant Center and Adwords Accounts is exceptionally simple and quick. A+ Support - The group is quick with reactions to questions and even assistance with methodologies."
- "In just our initial 30 days of checking with this stunning application, we've found ROI on our Google Ads is very nearly 3 to 1. That is, $3 benefit for each $1 spent on a Google Ads click."
- "Strong item with fantastic client assistance that is really quick to help assuming you run into inconvenience."
Cons
- "All product accompanies an expectation to learn and adapt and Adnabu is the same."
- "There's an old articulation, "A large portion of the cash I spend on promoting is squandered; the difficulty is I don't know which half. AdNabu's Google Conversion Pixel tackles this immediately."
- "I think the equivalent application should be possible at a lower month to month charge."
Features
Demand Side Platform (DSP) Features
A DSP is a service that lets advertisers buy media inventory in real-time in an automated fashion. They're used in a variety of ways, from just bidding on reserved ad slots, to complex programmatic buying of ads across different networks and publishers.
Therefore, they have the potential to enable you to purchase the most efficient advertising for your business with little manpower.
1) Real-Time Bidding: DSPs enable advertisers to bid on ad inventory as it becomes available through an automated process which helps ensure that ads are being delivered at the maximum price possible. This means that companies are able to minimize their cost per conversion because they’re not paying more than necessary for their given product or service.
2) Automated Data Collection: DSPs allow for data collection at scale, which helps you gain the most accurate picture of your customers or users. This data can then be used to serve targeted content to reach the right audiences at the right time, maximizing your business’ return on investment.
3) Automated Targeting: DSPs are able to handle highly complex targeting mechanisms, including one-to-one targeting, personas, and advanced audience grouping based on their behaviors or other characteristics. This allows advertisers to target their audience with even more precision than traditional methods allow.
As Demand Side Platforms (DSPs) increase in popularity there is a large variety of features that are offered. This article breaks down the basics on what they are, explaining different types and how they work in practice. Further in the article there is a chart of features for some DSPs. The table is also explained in detail to help you understand what each feature does and when it is best used for your platform.
Popular DSP features include:
A DSP is defined by the following attributes:
A demand-side platform (DSP) is, put simply, an advertising exchange that works on behalf of advertisers to manage their digital advertising inventory. By identifying demand, pricing and fulfillment of advertising contracts based on statistical forecasting models, DSPs help advertisers to get better results. DSPs are positioned in the middle of the supply chain between publishers and advertisers. The majority of exchanges in this category are technology platforms where all components are integrated under one umbrella brand.
A primary purpose of a demand-side platform is to assist in prospecting for new business in a cost-effective manner through online ad networks.
Demand-side platforms are also referred to as an ad exchange, which is a system for trading multiple digital ad spots simultaneously. The concept of an ad exchange is similar to the financial trading market in that it sees no difference in the inventory of the publisher, but does make a distinction between premium and non-premium inventory.
One of the main reasons for DSPs becoming popular is their ability to help advertisers with reporting on KPIs (key performance indicators). A DSP provides access to relevant reporting data that helps advertisers in selecting relevant target audiences and creating effective strategies. By analyzing data from various sources, DSPs provide information about people, households, businesses etc.
- Audience Targeting
- Budget Management
- Reporting
- Omnichannel Campaign Management
- Real-time Bidding
- Geo Targeting
- Contextual Targeting
- Retargeting
- AI Optimization
- Mobile Advertising
- Brand Safety and Fraud Protection
- Private Marketplace
- Demographic Targeting
- Frequency Capping
- Creative Management
AdNabu Pricing
Growth$83.25 /Month
Billed Yearly
Features
- Smart shopping Setup
- Basic Dynamic Search Setup
- Automated Budget Management
- Search campaigns setup
- Optimize keywords for maximum ROI
- Automatic keywords suggestions
- Bid Optimization
- Shopping Feed Audit
- Free Remarketing tag setup
- Free conversion tracking setup
- Free concierge onboarding worth S100
Evolve (Single Store)$416.58 /Month
Billed Yearly
Features
- Includes features of Growth plan, plus
- Regular shopping campaigns
- Keyword and Product level optimization for shopping
- Automated creation of keywords specific text ads
- Shopping Feed Optimization
- Advertise up to 10000 products free
- Product sync every 24 hours
- Free concierge onboarding worth $500
- Dedicated Account Manager
Evolve (Multi Store)$833.25 /Month
Billed Yearly
Features
- Includes features of Evolve (Single Store) plan, plus
- Product sync every 8 hours
- Connect up to 3 Merchant Centers
- Advertise in up to 3 Google Ads accounts
- Dedicated account manager
Conclusion
The principle benefits are realizing my missions are arrangement with best practice. The degree of detailing I get is awesome. You can alter announcing and get to find out about the qualities and shortcomings of my missions.
I have a degree of comprehension of my missions that I was always unable to do inside Google AdWords.
Adnabu has empowered me to fabricate my certainty around the critical measurements of what is working inside my missions. This has permitted me to support my financial plan in key regions, realizing I am not squandering my financial plan.
I energetically suggest Adnabu.
