What is Adobe Analytics?
Adobe Analytics Cloud is the core system of intelligence for the enterprise. It enables businesses to move from insights to action in real time by uniquely integrating audience as the core system of intelligence for the enterprise. It enables data across all Adobe clouds. Adobe Analytics Cloud combines Adobe Audience Manager and Adobe Analytics to capture, aggregate, rationalize and understand vast amounts of disparate data and then translate that data into singular customer profiles.
Adobe Analytics is an analytics solution in Adobe Marketing Cloud that helps you understand your customers, find hidden opportunities, and identify issues — all with real-time, multichannel data. Integrate Analytics with Marketing Cloud and other digital marketing functions to bring data insight to every business goal and customer interaction.Features include Organize and visualize any data in dashboards and detailed reports. Share dashboards and reports through email and mobile, Ask any question at any time. Drill deep into your data in real time to find unique customer insights, associations, and opportunities, and combine dimensions, metrics, segments, and date ranges in any combination, with unlimited breakdowns and comparisons. Adobe analytics can help to find opportunity all with real time and multichannel data .Adobe analytics is very flexible because one can easily integrate adobe analytics with their marketing clouds and other digital marketing functions to bring data understand of every business goals .Adobe analytics brings different marketing channels under one roof to analyze the data of every marketing channel on a dashboard which becomes easy for an individual to handle all marketing channels ,data can be visualized in two different formats one is graphical and other is text both represents about the customers .Adobe analytics uses a simple sharing and sending function to keep team updated about the goal and needs .Adobe analytics not only give detailed view of business data but they also allows to ask question about valuable customers ,insight ,opportunities .One can take any action on data at real time and one can also review how customers interact with the properties of a business and what make customers happy.
Adobe Analytics Product Features
AI and machine learning technology such as attribution and predictive modeling, contribution analysis and propensity scoring helps users gain intelligent customer insight, and go beyond simple page views and bounce rates. Adobe Analytics provides users with channel and marketing analytics, enabling users to integrate data from any channel, including web, mobile, video, social, and more, so that users have a range of data with which to analyze and understand their customers better. With both rules-based and algorithmic attribution models, Adobe Analytics enables users to see behind any conversions and invest accordingly.
Adobe Analytics allows users to collect and measure all of their data in a central location with tools such as custom variables, unique processing rules, offline data integration, tag management and data warehouse and data feeds. Centralized data management serves to give users a clear, yet in-depth picture of customer and business performance. To help users explore and understand their marketing data, and put customers in context, Adobe Analytics supports ad hoc analysis, flow analysis, advanced segmentation, and more.
Marketing attribution functionality operates alongside contribution analysis, anomaly detection and intelligent alerts to help users analyze data automatically. Tools designed to help users share and act on data include shared audiences, remarketing triggers, advertising analytics, mobile marketing, and third-party integrations.
Marketing Attribution
- Attribution Modeling
- Cross-Channel Attribution
Summary
Adobe Analytics Features are advanced segmentation, marketing attribution, mobile analytics, predictive marketing, big data analytics, customer churn analysis, real-time web analytics, social analytics, reporting, advanced visualization, and audience optimization for online as well as offline marketing channels. Adobe Analytics delivers client-side web-analytics and enables clients/users to capture raw clickstream data sourced from websites, mobile apps, web service Application Programming Interfaces (APIs), and so on. The captured clickstream data is processed and stored in Adobe data warehouse. Adobe Analytics can deliver this data to the client/user in batches or as scheduled (daily or hourly basis as per user’s requirement). The product is offered as Software-as-a-Service (SaaS) or as a managed service depending upon the product edition (standard or premium) or add-on tools required by the client/user.
