In modern search marketing, Google is seemingly tweaking its algorithm on a daily basis. But how can you find out what happened, when it happened and how it has affected your site?
Luckily there are a host of tools out there that can give you detailed insights as to what changed in the Google algorithm and how it may have affected your site and the search space surrounding it.
Algoroo does not operate in a weather system format; however, it does offer similar insights into how the Google algorithm has changed recently and delivers it in a straightforward and easy to understand way.
Initial Thoughts
The lack of context around what you are seeing here can be a little confusing for novice search marketers. Is hot bad? What is a good temperature? etc.
The layout too is a little overwhelming, with various data points above the fold, perhaps placing the information vertically beneath one another could encourage users to scroll down the page and digest it easier.
Algoroo, on the other hand, offers a much cleaner display with the important data front and centre.
In addition to this, weekly winner and loser data is displayed below the bar chart, to see top level who had a positive or negative algorithmic week.
The graph also visually shows where there have been spikes in algorithm activity, by changing the colours from green to orange or red on the chart. The red bars are helpfully labelled with confirmed algorithm updates.
Algoroo has nice little touches like the chart indicates the date on the X-axis of the graph, something Mozcast fails to show on their graph.
These differences makes the Algoroo tool instantly a lot easier to interpret the data from a top level.
Speed and efficiency
With any tool that requires consistently fresh data and information, both of these tools need to hyper-fast to keep your attention and immediately give you the data you need.
Algoroo currently has no information on the site for when it pulls its data and how fast it achieves this. One assumes that the data is also pulled on a 24-hour basis as it obviously is updated each day.
Insights
Playing around with both tools for only a few minutes is enough to see that Mozcast has the superior insights and analysis available, when you know where to look.
There are multiple tools and graph that shows different perspectives and angles of the data whereas Algoroo only shows the basics on their homepage.
Quite rightly Moz highlights that “one number can’t tell the whole story of something as complex as the Google algorithm” and subsequently shows a plethora of graphs to try and understand as much of the algorithm activity as possible.
Analysing the data
Now we come to the most important part about both of these tools, the accuracy of the data.
Both sites update regularly and it is safe to assume that they have different ways to calculate Google’s algorithm activity. So let’s review a date that spiked the tools to see if they show the same of different insights.
Analysing the data
Now we come to the most important part about both of these tools, the accuracy of the data.
Both sites update regularly and it is safe to assume that they have different ways to calculate Google’s algorithm activity. So let’s review a date that spiked the tools to see if they show the same of different insights.
