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Amachete Overview


Amachete is a solution for global sellers with features that include competitor analysis, profitability estimator, listing hijack detection, rank tracker, automated customer emails and a product research database. Most sellers only sell in the US. Amazon is a global company, there are buyers waiting for you in Germany, the UK, Italy, Japan, India, Canada, Mexico, France and Spain. 

It includes a Chrome extension that allows you to research products. The company maintains a database of over 12 million products across 10 global marketplace for you to search for winning products. Not only can you pull in your daily sales estimates, number of reviews and average review rating, it can also can provide daily and monthly revenue estimates and tell you what sellers are FBA, FBM or sold and fulfilled by Amazon.

Amachete will send out custom emails for ten of Amazon’s FBA global marketplaces for one monthly price. Automated customer emails will generate more positive feedback, and help ensure your reviews are maintained and positive. The software also includes hijacker protection. As soon as it detects another seller attempting to take over your listing and BuyBox, it will contact you immediately so that you can shut them down before they start getting sales.


Chrome Extension

Amachete’s Chrome extension is a great quality of life addition to an Amazon seller’s repertoire. It allows you to get important metrics at a glance while browsing Amazon, including:

  • See important metrics and information on products, right next to them on Amazon!
  • Do the same for your competitor’s business, quickly analysing their reviews, ranks, pricing, and more, on their entire range of products, all at once, right on Amazon itself.
  • Quickly analyse the profitability and sales volume of other people’s products
  • Do all of the above on Amazon Japan, something very few Western tools offer

We have to say, we are very impressed with the Chrome extension.

The daily sales estimates appear to be very accurate, perhaps more accurate than we’ve seen in any other tool. You can also check the BSR rank of a competitor’s product in seconds, which makes analysing a market and deciding whether to jump in, extremely easy and quick.

The extension can also be expanded across the majority of the page to show additional information. This quick switch between unintrusive and fully detailed is super smooth to use and makes you feel as powerful as it genuinely is.

Overall, the interface is a joy to use and takes a very short time to feel like a natural part of Amazon that’s always been there.

Hijacker Protection/Alerts


Amachete provides 24/7, immediate alerts as soon as they detect any signs of this happening, allowing you to react quickly to defend your brand and prevent others from meddling with your profits.

Not really, but does it need to be?

The alerts turn up rapidly, and on many levels, that’s all that matters, especially when Amachete does so many other things so well too.

Rank Tracker

Amachete also allows you to track the rank of your products or those of your competitors over time.

This makes marketing your Amazon products and managing the competition a lot easier because you can immediately see the impact of any listing optimizations or changes you make.

If they result in a decrease in rank you can simply roll them back, and if they lead to an increase, you know you’re on the right lines.

Doing this for your competitors too means that nobody can get anything past you – if a competitor has a new strategy that works and helps them to rank above you, you’ll know about it soon afterwards.

Frankly, the design of this section isn’t too great at all and the graphs could be a lot clearer, but the ranks are updated every hour instead of every day which is a nice touch.

Inventory Tracker


Amachete can also track your inventory and compare it to your daily sales velocity to give you automated alerts when you need to order more stock.

It even takes delivery time into account, basically taking all the fiddly little details of managing stock and taking care of them for you.

It’s another thing that isn’t entirely fleshed out and sits in the background, similar to the rank tracker, but it’s without a doubt valuable for any Amazon seller and takes a lot of the headache out of figuring out when to reorder things, for which we were very appreciative.

Feedback Alerts/Automated Emails

There is also the option to be notified every time you get a negative or neutral review, allowing you to react immediately to defend your brand name and hopefully, get any negative reviews removed.

Like any good feedback management system, there is also the ability to send followup emails after orders in order to encourage customers to contact you with any issues (therefore reducing the chance of negative reviews) – or to encourage a positive review in the first place.

It works well, is easy to set up and has to desired results, so there is little if anything to fault here.

You can do this better with standalone tools like FeedbackFive but when you factor in how many other things Amachete does for such a small price increase over FeedbackFive, combined with the fact it works in most marketplaces, this is still amazing value.


Amachete occasionally closes down its signups in order to minimize the number of sellers using it in smaller marketplaces like Japan.

Normally, the price packages that are available are:

Price Includes
$39/mo Everything but the PPC tool
$59/mo Everything but with some limits on number of reviews, ranks etc you can track
$99/mo Everything, with zero limits

There is also a 10-day free trial with no need to fill in your card details and no contracts, which should be more than enough time to try it out and see what you think.

The free trial also includes the full, unlimited experience, even if you are only planning to sign up for the smaller package when it’s over, which is pretty generous!

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