What is Amplitude?
Amplitude is a web and mobile analytics platform that aims to provide access to the ‘behavioural layer’ of user data, which exists as an intermediate level between raw data and dashboards. Amplitude offers the ability to zoom in on individual data points to view the behavioral data, users and actions behind each point on a graph.
Amplitude’s user flows reveal which actions are the most commonly taken after users sign up, and which usually precede purchases made in-app, creating paths through the app. The behaviour of individual app users can be viewed with unlimited real-time activity feeds and user timelines.
Amplitude enables the measurement of conversion rates using funnels, which provide the ability to identify the points at which users drop out of sign-up, upgrade, or purchase processes. User retention can also be measured, plus stickiness graphs reveal how often users engage with the app.
Users can be segmented into groups for comparison across different metrics, such as conversion and retentions, on the same chart. Basic user demographics are tracked by default, and custom user properties can be defined as required. Custom behavioural cohorts can be created from individual data points and used to track conversion rates, retention, engagement, and more. Cohorts can also be used as a target audience for marketing campaigns.
Amplitude Features
Web Analytics
- Campaign Management
- Conversion Tracking
- Goal Tracking
- Multiple Site Management
- Pageview Tracking
- Referral Source Tracking
- Time on Site Tracking
- User Interaction Tracking
Amplitude provides web and mobile analytics that help companies drive retention, engagement, and conversion. Amplitude enable companies to dive into their behavioral data like never before, accessing what we’ve dubbed the behavioral layer: the rich layer between reporting dashboards and raw data which reveals deep, dynamic patterns of user behavior. Unlocking this layer is the key to driving growth and retention.
Amplitude’s behavioral analytics shows you what your users are actually doing. These insights help you make data-informed decisions so that you can meet your retention and conversion goals. Amplitude segment users by properties like location, install source, and platform is important for seeing how different types of users behave and retain in your app or website.
Cost
Starting from USD 995.00/month
Pricing options:
- Free Trial
- Subscription
