What is Appodeal?
Appodeal is the main clever promotion intervention answer for versatile applications. We empower distributers to amplify their income by drawing in the whole advertisement biological system progressively contest for each promotion impression through the Appodeal commercial center.
Distributer promotion stock is displayed to all accessible purchasers available including all significant advertisement organizations, RTB trades, and DSP. Our elite level cascade offering model serves the most lucrative advertisements first paying little heed to their situation in the cascade. This guarantees distributers and their publicists get the most elevated worth advertisement impressions.
Distributers likewise advantage from Appodeal's high level feedbidding innovation and Smart Bid, our exclusive calculation for mechanizing promotion evaluating and advertisement quality to augment income. Our cloud-based framework empowers continuous offering offers as low as $0.50 per play and as high as $50 per play to focus on any action on a versatile application.
The Appodeal commercial center is based on top of the open source codebase of the now-dead AdMob Ad Exchange (AEX).
Key Features
- Parallel-bidding Ad Mediation Technology
- Ad Server & Ad Exchange
- In-depth Ad Analytics
- Advanced User Segmentation & A/B Testing
- And Cross-promotion capabilities.
- Visit appodeal.com to discover all the features available for you!
Ad server mediation technology
Appodeal’s ad server mediation solution enables publishers to choose the best-performing ad network for each impression, by “rewarding” the ad networks that provide the highest revenue per thousand impressions (RPM) for their traffic.
Ad Exchange mediation technology
Appodeal’s ad exchange solution allows publishers to increase their yield by reselling unsold inventory on their pages in real time. Appodeal’s optimization algorithms analyze bid requests from all participating exchanges and determine which exchange offers the highest RPM for each impression. This ensures that publishers maximize revenue by selling through higher paying exchanges with greater market share, rather than bundling impressions into low paying exchanges with smaller reach.
Let's take a look to the 5 key features that makes Appodeal SDK the right fit for your business:
Appodeal SDK can monetize 100% of the ad inventory and no manual configurations are necessary. The user experience and app performance is not affected by any third-party software: Appodeal provides 100% native in-app advertising. Appodeal's offer wall gives you the chance to monetize your users in a new, engaging and seamless way. Appodeal's offer wall drives high CPMs for all your offers through an automated conversion tracking system that tracks the ads real-time performance*. With Appodeal's push notification SDK you can alert your users about any promotion or whatever is important to them, directly from within the app**.
With Appodeal SDK it is easy to integrate advertisement into both Android and iOS apps .
The Appodeal V4 SDK is completely integrated with the latest ad formats and technologies, such as Native Ads or VR Ads out-of-the-box. Users can launch rewarded video, interstitials and other ads within seconds, with no additional code required for them to look like part of your app.
What do I like best?
It has almost all of the ad networks integrated with it and we can choose which network we want to use.
This is a great tool for those looking to monetize their website.
It is the perfect tool for affiliate marketers who want to track how many sales they have been able to generate from their blogs or websites.
One of the best features is that it keeps records of your referral information so you know exactly which networks your blog or website has generated any revenue. It also helps you make more money!
The tracker gives you tips and shows various ways of earning more revenue.
It also shows the estimated monthly income from your site. This is a very useful tool for any website or blog who wants to make money via advertising in a simple easy manner.
It is a modern and clean looking interface that uses a lot of features in a very simplistic manner.
There is an internal chat client in it which keeps you connected with their support staff in case you have any queries. It has support for almost all the ad networks and keeps records of your earnings from each network. In my opinion this is one of the best tools out there to monetize blogs or websites today!
What do I dislike?
At first, not being aware that they much more than an Ad Mediation tool. Appodeal is a whole Growth Platform where Indie Developers can self-launch their projects. If I knew that before, I would have saved a lot more time. Now, let me explain how Appodeal is working. It consists of three parts: Appodeal SDK, Appodeal Pub and Appodeal Ad Exchange.
You can use all three parts together or separately. But, if you choose to use them all, there is a clear path for your success. You can read about it in detail on the Appodeal site, but the quick-start guide is as follows:
The first step is to integrate our SDK into your project. If you haven't done it before here are some tips:
- 1) Create a new Android Project using default settings and install the latest version of Android Studio.
- 2) Add http://repo.appodeal.
So, this is what you can use Appodeal for:
You do not need any technical or marketing skills to start using Appodeal Platform. You can publish your game in just few minutes! Its interface is very user-friendly, you don't need any coding knowledge to use it. It's simple and clear cut. If you want to use Ads in your game, it will be the best option because it's reliable and trustworthy. Using Ad Networks like Tapjoy or Chartboost may lead to the loss of your users' data when their servers won't work properly.
What problems are I solving with the product? What benefits have I realized?
We've been using it to control all monetization & metrics from one place and find new opportunities to grow some of our clients' games. They have one of the most accessible BI tools we've tried, very convenient to align our ASO efforts with the UA campaigns. Also, I love their support, always response within one or two days.
This new and innovative solution has allowed us to generate more revenue for our clients who were previously only generating revenue through one-time purchases. Our clients' games have shown new signs of rejuvenation and proves that there is a place for free-to-play on consoles, which we believe to be one of the newest and most promising markets. One of our main goals is finding solutions that allow our customers to keep making money from their games, even after they leave the app stores, so new ones can continue making revenue, even if the current business model of the titles is not as effective as it used to be.
Great customer support. We're getting help with creating new campaigns and learning how to use this software to track our games' performance even better! The Most important thing - heatmaps for every country. It helps us to understand how the users are thinking about our game. We are trying to be creative, but it's good to check what are the main problems ASAP. One more thing - automatic actions based on the criteria.
