Overview
Appsfire is an ad network focused on effective acquisitions and native adverts for advertisers and publishers. With system designs and a proprietary publisher network, advertisers have access to rich audiences, effective targeting and fully integrated attribution and stat-tracking services.
Appsfire also offer a push and in-app notification engine and a wide range of native adverts. Their Japanese-themed ad solutions ensure that you effectively raise your eCPM rates without breakign user experience, and in a number of creative and non intrusive ways.
- Completely free
- Supports open source tracking identifier OpenIDFA
- Integrates with mopub and admob ad networks
Appsfire Product Features
Advertising Agency
- Campaign Management
- Collaboration
- Document Management
- File Sharing
- Project Management
- Task Management
- Time Tracking
It’s tough to compete with the Apple App Store. Appsfire, which has been in the app discovery business since its founding in 2009, is pulling all its consumer-facing app discovery apps in a week in order to focus on its mobile ad technologies instead.
Says CEO Ouriel Ohayon, it’s “something we should have done a while ago.”
But the company’s database of App Store data, called “App Genome,” is not going to waste. It will power Appsfire’s ad engine instead. This means Appsfire will not serve ads for those apps already installed on a user’s device. “So what we did with the app was totally useful to what we’ll do now,” Ohayon tells us. “It’s more than useful. It is what we believe will make us unique.”
Appsfire detailed the changes on a company blog post released this morning, where the company noted that its consumer-facing apps (iOS and Android) have reached 12 million unique users and served over 2 billion recommendations to date. Even today, the service is growing with an added 8,000 to 10,000 new users per day. Reading between the lines, that growth may not have translated into the profits needed to keep the app discovery business afloat. It may have been worth doing, but it’s not worth continuing, it seems.
Appsfire was founded in August 2011 to power the discovery of apps, and over 5 million users have downloaded its free iOS app. In May, Appsfire raised a $3.5 million seed round from Maven Ventures, Virgin Mobile USA and others. The company had raised a total of $6.7 million since inception before today's news.
In October 2011, the company released a downloadable browser which aggregates its own recommendation engine with a choice of 280 or so other existing engines to recommend to users based on what they already have installed on their phone or tablet through other means. It also referred to itself as "the world's first mobile-first ad network.“ Appsfire was the first company to offer a turnkey solution for mobile app promotion, according to founder and CEO Oren Ohayon.
Today, Appsfire is announcing new monetization opportunities with the launch of its ad platform, which will allow developers to promote their own apps or advertise on behalf of big brands. "We can now monetize what we learned from our end users," said Ohayon in an interview with TechCrunch earlier this month. "We're able to show what people like. We're able to work with brands.
Early last year, Appsfire’s larger focus, and today its core business, was introduced. The company rolled out app engagement tools that allow app publishers to engage users, market and monetize their apps. The Appsfire SDK is today used by over 1,000 developers, reaching 150 million unique devices. Last month, the company rolled out the second version of that SDK, which now includes a new ad unit, which Ohayon explained at the time as being like an iAd experience without the banner. In fact, the goal with this full-screen unit is to kill off terrible banner ads altogether.
Now Appsfire is working on its foray into native advertising. Its next ad unit, code-named Ura Maki (or Inside Out), will debut next week, the company says. It’s being tested in a few apps at present.
Though the company is not offering a public preview, Ohayon showed us one example of the format in action. [Update: Ohayon asked us to remove our description of the ad format.]
It was a really different and unique experience, and one that felt like it belonged on iOS 7.
Ohayon says the ad is fully native and fully integrated in the app experience without changing it. It keeps the integrity of the app while providing an immersive experience, he explains.
As for the Appsfire consumer-facing app, it will continue to be maintained for existing users. But for new users, the app will no longer be available to download.
Pricing
Not provided by vendor
What do you like best?
Appsfire is easy to use. The customer service team is really good and they are quick to answer any questions you may have. They have always provided good reach for my campaigns, even in "complicated" geos. I would recommend Appsfire to anyone who wants to get more downloads, installs and traffic for their apps.
In the end, it's the quality of traffic that matters. AppsFire has been a great tool in helping us get great traffic to our apps. The ROI is very impressive and we're seeing great results from our campaigns. In addition, AppsFire's customer service team has been very responsive and accommodating when we need help or have any questions about our account. We'll continue using AppsFire going forward.
We've been working with AppsFire for over a year now and we love AppsFire’s service. The AppsFire team has been very helpful and responsive to questions and suggestions. We find their interface easy to use and we look forward to continuing our partnership with AppsFire.
Appsfire offers a unique way of targeting the perfect audience for your app, all while getting you real installs and revenue at the end of your campaign. The customer service is great, always taking time out of their day to help me out with any issues I had regarding my campaigns. It's nice knowing that there is someone out there making sure my campaign is doing well.
What do you dislike?
Starting out as a network, they are having issues transitioning to an exchange model. I think they should give more visibility and improve tracking of creatives so you can get more tools for optimizing the campaigns. Overall, I think it’s a good exchange. I think they have a lot of potential. It’s one of the best out there in terms of transparency.”
We recently discovered that BitFinex, while providing the best service among large exchanges, are notorious for scamming ordinary users, providing them with fake mining Pools, misrepresenting their exchange volumes. Not only are the exchange’s fees highly disproportionate to their real-life trading volume, but it has turned out that they are running a number of fraudulent Pools themselves to manipulate market data. Given this obvious manipulation of market data by BitFinex, we have written to the authorities in charge of investigating fraud in the cryptocurrency industry to ask them for assistance in getting our users' funds returned.
Recommendations to others considering the product
Appsfire is undergoing a transformation, like the rest of the industry, going from a network model to a programmatic model. The success will depend on how they handle fraud to make sure their traffic is clean and reliable. I would use Appsfire with an in tool fraud detector to make sure their traffic is legit.
Appsfire is an easy to use and powerful app that can be used by anyone in just few seconds.
This app offers a wide range of traffic boosting, a great way to make money on the Internet with a proven method of working, which means you can make money without having to do anything else.
What separates Appsfire from other similar platforms is that it integrates a technology called Plista. This allows to convert any mobile app into an affiliate program and create our own affiliate network.
Another interesting feature of Appsfire is the ability to boost traffic by adding scripts and codes, making it easy for anyone to monetize the traffic and make money. This is a great opportunity for those who want to start their own business, as it does not require technical knowledge, everything can be done online.
Appsfire is considered one of the best app traffic providers due to its simplicity and vast amount of high-quality mobile traffic available on demand.
Appsfire is the best way to boost your traffic and reach your audience with making online ads more effective and profitable, which makes sure that your business will stay on top of the competition.
What problems are you solving with the product? What benefits have you realized?
With Appsfire I am able to increase the reach of my campaigns and make sure I deliver the amount od downloads I promised to the client. I recommend them.
Appsfire is a big help to me, I have been using them for six months.
I have created many ads on Appsfire and made an average of $20 so far. The campaigns are easy to create and the advertising has helped me grow my income substantially.
The thing that stands out most about Appsfire is they offer different services, such as A/B testing software, website optimization tools, and conversion optimization systems. These programs make it easy for me to understand what kind of ads work best when running on each type of traffic source, allowing me to improve my earnings in the long term. I can't wait till I get more feedback from when my next campaign is live.
Appsfire is one of the top ad providers in the industry. I've used them for over 6 months and I see steady revenue every two weeks; that has helped my business grow
Appsfire is a great service if you are looking to advertise your apps or games. I use their lead ads and promote my new game She-Who-Must-Be-Obeyed. They also have great targeting tools, so you can increase your conversion rates with ease.
Appsfire delivers an amazing performance per download cost. It's very flexible to set up campaigns, they have top notch customer service and they deliver on time!
Appsfire has proven to be a very useful tool for our company! It's really easy to use and it has a great variety of functions. The most helpful for us have been the ability to create custom campaigns and being able to limit the number of downloads for each app which is ingenious! I also think that this is one of the few platforms that offers both text and video ads which makes it possible to find the right ad format according to what we need.
