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What is AppSumo?

AppSumo is a marketplace that offers lifetime deals for various software. This is how it works:

  • AppSumo releases 3 new software deals each week. Each deal is a lifetime deal where each software is available for a fraction of the usual annual cost. Usually 50 to 95% off of regular pricing.
  • Each AppSumo deal has a limited number available and is on sale for usually a two week period.
  • They use and test every single tool before selling them.
  • 100% money-back guarantee within 60 days.

AppSumo was established by Noah Kagan in 2011 and has performed well for many businesses. NinjaOutreach signed up 2,000 new users and PixelMe made $176,826 through AppSumo deals.

appsumo

AppSumo Review: Tips to make the best of AppSumo

Everyone loves a bargain! So much that we can buy things we don’t need. Not everything sold on AppSumo will be useful for your business.

It’s really important to consider each ‘deal’ individually and how it relates to your business BEFORE you buy. Don’t get carried away by the thought of a good deal.

The Best Lifetime Deals I Bought From AppSumo:

I’ve bought so many AppSumo deals but these are some of the best of the best:

  • Missinglettr: A tool for automating social media promotions for new blog posts. 
  • Feedier: A tool for systematizing the customer feedback process.
  • Awario: A tool for finding social/website mentions.
  • White label SEO audit tools: SerpStat and SERanking.
  • Highend WordPress themes: TeslaThemes and ThemesKingdom.
  • WordPress plugins, like
  • Revue: A tool for creating curated email newsletters.
  • Google Analytics dashboard: Keyword Hero.
  • WebinarNinja: A webinar platform.

Final Thoughts: What is AppSumo? AppSumo Review & Tips for Buying Lifetime Deals

By now, you have a fairly detailed answer to the question, “What is AppSumo?”.

AppSumo is a goldmine of invaluable deals for entrepreneurs. Like anything that involves risk, sometimes you win, sometimes you lose — but a good investment can offset several bad ones by spreading out the inherent risk of buying a lifetime deal from an unproven startup.

By setting certain rules for when to buy a lifetime deal, you’ll be able to beat lifetime deal addiction caused by FOMO. Stay in the loop about new lifetime deals by signing up for AppSumo’s newsletter and joining the conversation on the LTDFans Facebook group.

Concluding this AppSumo Review

Phew this AppSumo review has been comprehensive but I hope it helps you to feel confident in doing business with these Sumos. Being a client of theirs has been one of the smartest buy-ins I have ever made in my business career. The thing that separates them from competing sites is the quality and due diligence they take with every company they feature.

So it’s a no-brainer on the buyer side.

But If you are interested in featuring your company on AppSumo you need to be ready for an avalanche of traffic and have done your own due diligence on whether the 70% fee you have to pay AppSumo is worth the cash injection you get upfront into your startup.

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Shafiq Armani
I'm Shafiq Armani, an expert in selling group buying tools. With more than 10 years of experience in the digital marketing industry
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