BrightEdge Group Buy: SEO Solution | Content Performance Marketing

What is BrightEdge?

BrightEdge is a system which helps businesses win the content battles of the digital world with its set of effective and highly productive content performance marketing products. With BightEdge, businesses have a powerful set of features and functionalities that help them gauge how their content is performing in the digital world and determine how to further enhance content performance through comprehensive analysis of their SEO efforts.

The BrightEdge way ensures that users can plan, predict, and optimize content for maximum ROI. With BrightEdge advanced reporting and analysis, businesses can easily measure content performance and come up with effective campaigns, thus improving their reach, getting their content found and generate more revenue than ever.

Who Uses BrightEdge?

First, who uses BrightEdge? Answer: just about anyone who’s into any kind of digital marketing can benefit from the platform. SEO professionals use it to track rank and find optimization recommendations. Online marketers use it to develop highly successful websites and build brand awareness. Content marketers use it to create content that people in their target market will discover and love. Executives use it to learn about the returns they’re seeing as a result of SEO strategies. They also use BrightEdge to track the performance of their own marketing efforts against the competition. In a nutshell, if you’re trying to build an Internet-based business, you stand to benefit from the platform. There’s a caveat, though.

Overview of BrightEdge Benefits

BrightEdge flaunts five different content marketing products, each designed to give users that critical edge in planning, making, and delivering killer content and raking in the profits and achieve desired results.

• Data Cube – users can identify which channels are perfect for content delivery, the right content type for particular target markets, and topics that generate the most buzz. Also, Data Cube helps users see the competition who are vying for similar market shares.
• Content Optimizer – users effortlessly optimize content right after it is created, making it search engine-friendly and easy to find on the web. Through integration with the Adobe Experience Manager, the BrightEdge system can give out analysis and recommendations for optimization.
• Landing Page Optimizer – Build professional and highly optimized landing pages that can compete or even beat that of other businesses.
• Ignite Campaigns – provides digital marketing teams with a system that is built on marketing best practices, enabling them to optimize existing content based on competitor’s marketing success.
• Story builders – create beautiful charts and dashboards in just moments, respond to queries quickly, and analyze real-time data and derive valuable, actionable insights.

Overview of BrightEdge Features

• Keyword Rankings Report
• Backlinks Tracking
• SEO Recommendations
• SEO Performance Analysis
• Keyword and PPC Discovery
• Share of Voice Report
• Site Audit
• Tasks & Workflow Management

BrightEdge Review: Pros and Cons

Finally, let’s look at the pros and cons of choosing BrightEdge as your SEO toolset. First, let’s start with the pros:

• A comprehensive solution – Almost everything you could want in your SEO toolset is available with BrightEdge. And if there’s something you do want that isn’t there, it’s likely that BrightEdge will add it in the future. Even better, all those tools are produced by the same vendor so they’re designed to integrate with one another.
• Automated warnings – Anomaly detection will let you know when your rank slips below the fold. That means you don’t have to manually track rank for hundreds or thousands of keywords.
• State of the art – As mentioned in the first “pro,” BrightEdge keeps its software up to date. You don’t have to worry about using “old” code or getting stuck with software that’s designed for a legacy version of the Google algorithm.
• Collaboration support – BrightEdge recognizes that people often work in teams. That’s why the platform supports collaboration.
• Mobile support – You can use BrightEdge on a mobile platform. Keep in mind, though, it’s the kind of tool that’s best experienced on a desktop with a large monitor. That’s especially the case if you’re looking at graphs.
• Forecasting – Not too many tools give you the ability to see how much additional revenue you’ll take in by making specific SEO changes. BrightEdge lets you do that and offers flexibility in the process.
• Inspiration – If you’re content marketers are struggling to come up with new ideas for blog posts, BrightEdge can almost certainly identify plenty of opportunities.
• Dedicated support – BrightEdge will put you in touch with a dedicated success specialist who will hold your hand and walk you through the process of getting up to speed. Once you’re running strong, that specialist will reach out to you on a periodic basis to find out how you’re doing.
• Training resources – BrightEdge offers plenty of instructional videos to help you become a power user. Don’t expect that to happen overnight, though.

And now, the cons:

• Complexity – Because BrightEdge is an all-in-one solution, there’s a lot to learn. You’ll spend quite a bit of time mastering all the different features of the platform. If you think about it, though, that’s a good problem to have.
• Cost – BrightEdge is an expensive toolset.
• Sluggishness – Some users have complained that it takes a search term a long time to show up when it’s assigned to a preferred landing page.
• Data caps – You’re limited in terms of the number of keywords you can track. If you’d like to track more, you’ll have to fork over some extra cash. Eventually, the process of “scaling up” might get cost prohibitive.
• Constant contact – Some users have complained that their account rep contacts them a little too often. Again, though, that could be a good problem to have.
• User hostility – You can consume a lot of time building out keyword lists for your entire site. Additionally, it’s not easy to change keyword groups across charts within the dashboard. You also can’t track multiple domains as a single marketing channel.
• Lack of content filtering – You can’t filter out website subdomains that don’t apply to your team. That could be a problem if you’re running a huge site.
• Support required – Certain edits require you to contact the support team. For example, if you want to add a new domain to the system, you’ll need to reach out to BrightEdge.