What is BuzzSumo?
BuzzSumo is a research and monitoring tool. The functionality is broken down as follows:
- Find content that is most shared on social media channels – you can enter your own domain or another domain, and see what has been shared socially
- Find influencers related to particular topics
- Get alerts based on keywords, brand name, links, author name or domain
- Track competitors and do an analysis based on their content.
Features
1. Brand Monitoring
Being a content analysis and marketing software BuzzSumo additionally offers a feature to monitor your brand reputation and its mentions over the internet.
This feature is easy to access as well.
All you need to do is to enter these details: Role, Website, and Name of the company
And Bam! You are done.
Every time your brand gets mentioned positively or negatively, you will be notified immediately.
This helps in handling every type of publicity.
We have discussed in detail how the brand monitoring works in the “Monitor Your Brand” part.
2. Research Content
To produce evergreen content which people love to read over and over again is not an easy task. You will have to dig a little deeper and know what’s trending and what people love to read.
BuzzSumo Research Content helps you to create content that is loved by content marketers & readers. Here’s how you can use Research Content feature:
It is divided into many different functions, every function worth using and helps you build up great ideas as well.
3. Most Shared
It is very simple and anyone can get a hang of this part. Just enter the keyword you want in the search bar and click on “Search.”
You will have the results sorted according to the “Total Engagements” which is their default setting and which is most useful as well.
What’s more attractive when it comes about BuzzSumo is their detailed filter which helps you digs as deep as you want.
You can filter the results by date, content type, language, word count & country!
You can also save this search result by clicking on the “Save Search” option and you can find these saved searches in the “Projects” tab.
4. Trending Now
This feature comes in very handy for the news/media companies or any company writes about the current affairs.
Writing about trending topics helps companies get the traction and visibility and gets you more followers on social media. Because people love to hear what you and your company stands for.
You can filter out the news as well using their time & language filters. You can sort the content into “Trending Now” or “Most Engagements” depending on your requirements.
They have categories like countries, sports, everything, business & much more. You can just jump right in the category related to your business.
5. Content Analysis
If you are a content marketer or creator, this is the feature you will be using the most.
This helps you calculate the ROI of the money and efforts spent on content creation, distribution, and marketing.
This feature is one of my favorites and it’s very easy to use as well.
Just type in your brand name or website and you will be provided with all the content you have published, the engagements on each article, average engagement by networks, content type & much more.
It also helps you understand your audience or readers by pulling out data like total engagements by day published, average engagement by content length and top pieces of content.
BuzzSumo not only helps in creating an idea but it also helps in calculating the results.
When you are done analyzing your content and its engagement then you might want to look at what your competitors are doing when it comes to content.
BuzzSumo offers the feature of “Domain Comparisons” as well. Because it's always essential to keep an out at your competition.
6. Backlinks
Backlinks are the backbone of any good content and without analyzing this part of content marketing it’s all useless.
BuzzSumo is considered one of the best software when it comes to content marketing and social media analysis because this software is well thought out and gives all-round software with every feature one can ask for.
To work the backlink feature, just type in the URL and hit search.
You will the most shared backlinks sorted by “Total engagements.” You can easily see the backlink metrics like Domain Links & External Links.
7. Question Analyzer
Question analyzer helps you understand the queries your customers or readers might have.
BuzzSumo’s question analyzer pulls out every question asked about the keyword you will put in the search bar.
You can search the questions regarding your product, brand, services and much more.
8. New Add-On: Facebook Analyzer
Facebook Analyzer is their new add-on which works only when your Facebook account is connected with BuzzSumo.
Earlier we mentioned that it is essential that your social media is connected or authenticated in BuzzSumo and this feature is the reason why.
Pricing:
BuzzSumo offers 4 different plans which is custom tailored to needs of individuals, small business & enterprises.
The pricing mentioned below is according to their yearly packages.
Pro Plan - 79$/Per Month
- Unlimited Searches
- 5 Alerts
- 5000 Mentions
Plus Plan - 139$/Per Month
- Unlimited Searches
- 10 Alerts
- 10,000 Mentions
- Question Analyzer
Large Plan - 239$/Per Month
- Unlimited Searches
- 30 Alerts
- 20,000 Mentions
- Question Analyzer
- Facebook Analyzer (New feature)
Enterprise Plan - 499+$/Per Month or A Custom Plan According to Your Needs
- Unlimited Searches
- 50+ Alerts
- 20,000+ Mentions
- Question Analyzer
- Facebook Analyzer
And if you are a blogger or freelancer working on your own and have a little or tight budget then BuzzSumo have something for you as well.
Micro Plan - 39$/Per Month
- Pro Plan Features
- 1-2 Alerts
- 1 User
Additional Features of BuzzSumo
- Open API Available
- Data Exports
- Advanced Filters
- Devices Supported
- Windows
- Linux
- Mac
- Web-based
- Email Support
- Live Support
- Training
Conclusion
BuzzSumo is a must-have tool in your social media and content tool stack.
From content analysis to finding trending content, from finding influencers to finding out their contact details, BuzzSumo has everything to meet the needs of a content or influencer marketer.
Moreover, BuzzSumo gets updated more often than not. They try to cover every bit of social media they can and recently they have introduced “Reddit Analyzer” which helps you tap this untapped social media platform.
