Chitika is an ad network and data analytics firm that pays per click with offices in India and the U.S. The ads Chitika shows are there because of the keywords the user used in the search engine to find your website aka they are search targeted. Ads from Chitika will not be displayed on the website if a user visits it directly by typing the website address into a browser. “Chitika” is a word from Telegu (South Indian) and translates to “snap of the fingers” which relates to how fast Chitika ads are displayed on websites.
Chitika is a set up show promoting network that offers its types of assistance to the two distributers and publicists the same.
So the thing precisely is show promoting? It comes down to online promotions that depend principally on pictures, sound, and video. They frequently come as pennant promotions and rich media. They permit organizations to straightforwardly impart their image picture and promoting message to clients.
Show promoting benefits the two distributers and publicists. Distributers place an outsider promoter's advertisements on their site to make additional income by adapting their web traffic. Sponsors, then again, place their promotions on a distributer's site to publicize their organization/item/support and ideally grow their crowd.
The connection among distributers and publicists goes inseparably with regards to show promoting. However without an assistance like Chitika, versatility is troublesome.
Chitika just permits the two distributers and publicists to all the more effectively join show promoting into their general strategies. It additionally considers setting, so notices are coordinated with sites advancing comparable substance.
Chitika offers a lot of a similar support as Google AdSense. Truth be told, it's perhaps the most famous alternative. However it's difficult to beat a particularly settled leader as AdSense, Chitika does as well as can possibly be expected.
So what makes Chitika stand apart from the pack? Notwithstanding its convenience and brilliant client assistance, their promotions are driven by every guest's pursuit inquiries. Most showcase publicizing organizations, including Google AdSense, show advertisements driven by the substance on each given website page.
Chitika gives you a few unmistakable promoting choices to browse. These incorporate showcase/text promotion units, list units, and versatile advertisements. However this doesn't give you a ton of assortment, it gives the staples to an effective mission.
Sound like a help that could help your business? Odds are it can. Use it single-handedly or supplement it with another publicizing show organization (like AdSense) to adapt your web content and bring in some additional cash.
INTERFACE
Chitika’s interface is quite well-organized, simple and easy to use but unfortunately does not offer much in terms of statistics but at least they are updated daily. However, Chitika channels let you know which ads are performing better than others. You are not assigned an ad representative and do have to set up everything yourself. This can be considered a good or bad thing depending on how much experience you have. There is the feature of live previews so you are able see how the ads look and feel before you finalize things. One negative thing is that the reporting isn’t completely comprehensive, you cannot see totals for each selected period; the totals are estimated from all of the items on your current page. It is nice though that the loading is quite fast. Chitika is not free, but at least there are no hidden charges. For the paid memberships, you can get ad display on your site for an additional fee. This is something that all affiliates pay for so this is one aspect of the service that has to be paid regularly in order to use it regularly, without many changes it would be quite boring.
Chitika also offers what they call "Super Channels". These are channels with ad units that are supposed to perform better than regular ad units.
PERFORMANCE
Chitika does get a lower fill rate, CPM and CPC rate compared to other ad networks. Also, they are better suited to traffic from Canada and the U.S. Basically, unless your website gets a lot of traffic from the US or Canada, it can be hard to make a lot of money from Chitika. The earnings per click are a bit low; your website will need a strong amount of traffic or a high CTR in order to earn a decent amount of money. Since Chitika’s ads are based on what’s typed into the search engine rather than from the site’s content, it can mean the ads being shown are not guaranteed to be relevant to the user which can lead to a low CPM. Chitika uses a unique algorithm to find out what the user searches for and then changes the ads displayed even when the ads and website content are not related.
FEATURES
Chitika is limited in terms of targeting since the ads they display on webpages are based on search queries. There are three types of ads offered: mobile, local and search targeted and there is the feature of being able to auto-resize mobile ads which makes it easier to monetize mobile traffic. There isn’t a lot of variety in terms of types of ads but the basic types of blocks ads are available. There is an opportunity to earn extra through their referral program. For every person you refer, you will earn 10% of what they will earn in the next year.
SERVICE
In terms of information, it is nice that Chitika’s website offers a lot of useful information and FAQ. There is also the option of emailing with questions, as with many generic email services getting a reply in a speedy manner can be tricky but when replies are received they are quite informative. As mentioned previously, you are not assigned an ad representative so you will have to rely on their email service to answer any questions you have. Also, the approval process can be a bit long as it can take up to 7 days but it is not hard to get approval. It doesn’t exactly give you the feeling of a customer service that is willing to go the extra mile.
RELIABILITY
The minimum payments are $50 by cheque or $10 by PayPal. It’s important to know to not click on ads on your own website since it can get your account disabled. Payments are monthly and run on a Net 30 schedule. Once you earn enough money to be paid, payments are released quickly and are never late. What kind of website you have can affect how much Chitika will suit you. Generally, technical or related niche websites earn lower revenues with Chitika than websites such as music, shopping, review, or entertainment which tend to earn higher revenues with Chitika.
OVERALL
Often Chitika is offered up as an alternative to Adsense due to its similar look, however, in reality, it pales in comparison. It is worth noting that Chitika does allow ads to be shown on the same webpage as Adsense units or alternative ad networks. Chitika ads are based on search queries while Adsense ads are based on contextual targeting and pick up relevant keywords from the webpage. Chitika is worth checking out, especially since you can use it with other ad networks but be aware that its performance can vary depending on what kind of website you have.
Pros of Using Chitika
The pros of using Chitika are numerous. They include its ease of use, intuitive interface, customized color scheme and ad placement, low minimum payment, and excellent customer support. We look at each of these pros in more detail below:
- Easy to Use: Chitika was created with the beginner in mind. The entire service, from start to finish, is intuitive. There is no learning curve. You’ll make the most of the service the first time you use it.
- Intuitive Interface: The entire design of Chitika is pleasing. It’s easy to navigate and find the tools/information you’re looking for. The control panel is especially intuitive, allowing you to create great ads in no time at all.
- Customized Color Scheme and Ad Placement: Most displaying advertising networks don’t give many options when it comes to placing ads. Not so with Chitika. The service allows you to customize each ads color scheme as well as its placement on your website.
- Low Minimum Payment: Chitika makes making money easy. A minimum payment of $10 is backed up by regular processing.
- Excellent Customer Support: Our favorite aspect of Chitika is their excellent customer support. We really can’t understand why more companies don’t follow suit. Have a question? It’s easy to contact a live representative by email or phone. And when you do reach them, they actually know what they’re talking about.
Cons of Using Chitika
There aren’t many cons to using Chitika. Yet the display advertising network does have a few. These include its low earning potential and poor ad relevancy. We look at each of these cons in greater detail below:
- Mediocre Earning Potential: The fact is that the earnings per click on Chitika are fairly low. You must have a lot of traffic or a very high click-through ratio to realize solid earnings. Unfortunately, this seems to be the case with almost every program that isn’t AdSense. So you just have to take it with a grain of salt.
- Poor Ad Relevancy: We complained about it enough above that you probably get the point – Chitika boasts relatively mediocre ad relevancy. The ads they display on your website likely won’t match what your content is about. On top of this, they look sort of “cookie cutter” in nature and don’t do much to catch the eye.
Final Thoughts
There isn’t any reason not to give Chitika a chance. It can be very effective when used by the right person on the right website. Yet don’t expect it to be your savior if you were booted off of AdSense. Try this service.
Chitika is a smart ad network to use to complement other ad networks or to use while waiting to get approved by them. It’s quick and easy to set up so you don’t have to invest a lot of time upfront. Approval is likewise quick and just about every website will be accepted.
