What is CleverTap?
The CleverTap platform offers bursting quick application and web examination, incredible division and numerous approaches to draw in with your clients through pop-up messages, in-application messages, messages, web pop-ups, SMS and web message pop-ups. We help engineers and advertisers comprehend their clients, and adequately draw in them with showcasing efforts.
CleverTap lets you -
- Examine how your clients are utilizing your applications/site. Get profound client conduct experiences.
- Utilize the force of live client streaming - fragment and message clients progressively dependent on their application/web conduct
- Draw in with your clients by means of customized pop-up messages, in-application warnings, messages, web, SMS and program notices.
- Run pre-worked, out of the crate "shrewd" crusades that auto draws in clients dependent on their lifecycle stage
- Track application uninstalls - with a capacity to email those clients who've uninstalled your application
Our innovation is strong, secure and scales as you develop. The platform helps you hold, develop and connect with your clients – whether you have a large number of application clients, or are a little startup.
CleverTap is settled in Silicon Valley and has over 4000+ clients overall including a significant number of the main brands like Sony, BookMyShow, McDonalds, Freecharge, Denver Mustangs, DC Funnies, and Interest.
CLEVERTAP – FEATURES
- User profiles: get a centralized and real-time view of users by unifying data from online and offline channels
A single view of all your company's users, from the office and off.
New identity standards for online services, designed specifically with user profiles in mind.
The modern user profile is going through a massive evolution as people’s lives move further into digital spaces and companies grow to serve them better. To that end, we've created a new identity standard called ProfileSync that unifies data from multiple channels—online and offline—and provides a single view of how users behave across different platforms.
- Data export/import API: access user and event data to and from external systems to analyze and activate user campaigns
One of the most important considerations for any API is the ease with which developers can extract and move data back and forth between it and other systems. API events are valuable marketing insights, but they're also valuable to you as a developer, so you need to have an easy way to export them out of your system so you can take full advantage of them in another application. You might be thinking, "but wait—I'm already paying for this API! I don't want my company's information getting lost."
Well, that's just it! This is just one of the many reasons why third-party services are an important part of ensuring long-term value for your API.
- Download .CSV: receive daily CSV reports from the campaign directly to your inbox
- Export to AWS S3: export event data to the AWS S3 bucket, data warehouse or BI tool
- Live User Segmentation: monitor user actions when they occur to trigger timely communications that help users in key moments
This guide will take you through a few different ways to apply a live user segmentation strategy, and how it differs from traditional segmentation. Learn about the key things to consider before implementing a live user segmentation strategy, as well as what pros and cons there are from an implementation perspective.
A live user segmentation strategy involves the identification of user actions that are occurring in real time to trigger timely communications that can help users in key moments. Live user segmentation is based on understanding users at their point of need, by using information to connect with them, rather than waiting for them to look for information themselves. The ultimate goal of this strategy is to personalize the content and interactions you offer to your audience, allowing you to offer them what they want before they even know it’s what they’d like.
- Smart Campaigns: run predefined campaigns created by experts to retain users, encourage engagement and reduce abandonment
As the digital advertising market continues to evolve, advertisers are urged to stay on top of new trends. One of those is behavioral targeting, which enables app developers and marketers to analyze their users' behavior and tailor content based on what they consume. Predefined campaigns can be set up for retargeting (reminding users about previous activity) or re-engaging lapsed users by serving them ads that will draw them back in.
- Psychographic segmentation: remains relevant by reaching users based on their interests to optimize campaigns with the right context
- A/B test: compare copies, creative resources or calls to action for more effective messaging.
There are many factors that make up conversion rates for websites. One of them is copytesting. Copytesting or A/B testing is the process of comparing two (or more) versions of the same page to see which performs better in terms of conversions, sales, or other goals. Here are 37 websites with tools to help you build your own A/B test quickly and easily!
A/B testing is an important part of any marketing strategy because not all strategies work on everyone, or even with everyone who visits your site. You must test out different offers, methods, and segments before you know which one works best for your audience.
- RFM Segmentation: reinvent user segmentation to automatically identify samples, loyal users, risk users and more
RFM (referral, frequency, monetary) segmentation is the process of selecting customers who are similar to each other for marketing campaigns. RFM segmentation is highly beneficial for companies because it enables them to reach their most profitable customer segments without wasting resources on groups that cannot be reached. However, RFM segmentational systems can be difficult and costly to maintain because they require manual data entry by humans.
As a solution, the team at RFM-Software has created an AI that can identify customer segments automatically based on just one data point - what users click on when they visit your website. The algorithm identifies these segments through machine learning algorithms which are trained with historical customer data collected from various industries.
- Customer behavior analysis: uses real-time insights to validate assumptions and create data-driven marketing strategies
- Custom Dashboards: bring critical business metrics together in one place to collaborate seamlessly between teams
- Push notifications: send personalized and timely messages to be delivered directly to a user’s mobile device
- App messages: send notifications in relevant apps based on a user’s identity and behavior
- SMS/Text: provide time sensitive information to users with personalized text messages
- Mobile app inbox: send rich and persistent messages directly within the app without being intrusive
- Email: engage users outside the application with targeted email messages.
- Web Browser Push: reach users directly from their web browser even when they are not on your website
- Desktop and mobile web pop-ups: send quick alerts and contextual offers with multimedia web pop-ups on desktop and mobile websites.
CleverTap: benefits
- The CleverTap format is brilliant.
- It assists individuals with circling back to intrigue immediately.
- The presentation of the CleverTap is great at this point.
- CleverTap Backing is amazing and valuable.
- Great programming should attempt.
CleverTap: pros and cons
PROS
- The CleverTap is great to use.
- Add pros in the review section.
CONS
- No cons yet.
- Add the cons in the review section.
CleverTap Pricing
Choose a plan suited for your business.
Growth Plan: Everything analytics & engagement
Advanced Plan: Take your engagement strategy to the next level
Enterprise Plan: Flexible data management and security options
Growth and Advanced Plans support up to 100k MAUs.
For Enterprise Plans, kindly contact our sales representative.
Conclusion
CleverTap helps you fully optimize the costs of your advertising campaign on each channel. You will be able to identify which platforms in the campaign are effective and which have produced poor results and are therefore detrimental to your profits. Tell us your experience with this software with a review.
It is important that the platform gives users the opportunity to reach out to their target audience, which is why CleverTap has created the application. It is very easy to use, since it is installed on your smartphone, so you do not have to visit an internet browser on your PC or laptop. The application uses GPS technology so that it sends messages only to those who are nearby. In addition, you can get a message from your competitors that will get you motivated and get you inspired. This application also allows you to split test your offers with real people in real time from another location.
