What is cognitiveSEO?
Whether you are an SEO Professional, Digital Marketing Agency, SMB or Brand, looking to increase your traffic or to monitor your site's evolution, this SEO software will provide you with best in class digital marketing strategy analysis and insights for your business. Last year alone, cognitiveSEO has helped over 11.000 SEO Professionals & Agencies recover and improve the rankings of more than 36.000 sites. How Will cognitiveSEO Help You?:
- SiteAudit that detects all the SEO issues of your online business
- Cutting-Edge Link Audits. Easy to Understand - Identify & Prevent Unnatural Link Penalties
- Instant Backlink Checker and Site Explorer
- Assess Your Competitors' Link Strategy
- Identify Valuable Link Opportunities
- New/Lost Links Email Alerts Delivered Directly to Your Inbox
- Cutting-Edge Automatic Unnatural Link Detection
- Fastest Disavow Using the cognitiveSEO Link Navigator
- Real-Time Penguin Monitoring
- Desktop, Mobile & Local Rank Tracking on All International Markets
- Uncover The SEO Visibility of Any Site
- Get Instant E-Mail Alerts for SERP Changes
- Benchmark Your Competitors' Rankings to Outrank Them Easier
- Whitelabel the Entire Toolset and Schedule Customized PDF Reports
- Take Advantage of a Fully Customizable Digital Marketing Dashboard
- Audit Your Content and Identify Its Efficiency
- Spot Your Site’s Strengths and Weaknesses Using the Side-by-Side Comparison
CognitiveSEO Features and Benefits
A lot of SEO tools focus on just one or two features. They either gloss over the rest or make you pay extra to access other parts of the tool.
Which I hate.
I need all the information.
So, let’s look at what CognitiveSEO brings to the table.
SEO Site Audit Tool
Foremost, CognitiveSEO offers a site audit feature. Whether you are working with clients or want an idea of how your own site is doing, a site audit should be a regular item on your to-do list.
The Google algorithm changes every 2.5 seconds, which means if you aren’t staying on top of stuff, your site is going to get burned.
That content you wrote three months ago? It’s outdated.
That link you got last year? Yeah, that’s a spam site now.
That awesome graphic you put on your homepage — well, that pretty thing tanks your load time.
Here’s the question — do you have the time to spend researching and watching every little thing that could go wrong with your site? If the answer is no (and it should be), then you want an SEO audit tool.
Luckily, CognitiveSEO offers a pretty thorough one. Their site audit looks at:
- Broken links
- Duplicate content
- Sluggish response time
- Incorrect canonical tags
- Architecture issues
- International SEO issues
- Problems with image attributes
- Malware threats
- Unsecured content
- Sitemap problems
- Anchor text issues
Backlink Analysis Tool
Backlinks function like votes for your site. Unlike votes for, say, a gubernatorial election, not all votes carry the same weight.
A backlink for a trusted site with a ton of traffic tells Google, “Hey, this site is useful; you should send people here.”
While a link from a spammy payday loan site tells Google, “This site is suspect; don’t send folks here.”
In fact, backlinks are one of the top ranking factors.
CognitiveSEO’s backlink checker starts by gathering information about all the links to your website. Then, it crawls and analyzes each link to give more context.
Finally, it generates an easy to navigate (but detailed) report listing new and lost links, nofollow/dofollow link information, unnatural links, and more.
Here are a few more things their backlink analysis will tell you:
- Backlink profile
- Daily links lost and gained
- Top linked pages, including the number of links and value.
- Nofollow/DoFollow links
- SEO visibility
- Unnatural links list
- Detailed information about why links are suspect
- Competitor analysis of linking
- Find link opportunities
This tool does a ton of work. In fact, these features are often broken up into separate tools. With the information in the backlink report, you can craft a detailed link building strategy.
If you’ve been hit by a penalty, either from a Google core update or a manual penalty, CognitiveSEO will also help you recover from the penalty by showing you which links are suspect and helping you disavow them.
CognitiveSEO Reporting Tools
The data Cognitive SEO gives access to is pretty detailed. But, if you want to get how all the data interacts — or help clients get how their site is performing — you’ll need a solid reporting tool.
You could build these reports manually, of course. But that’s incredibly time-consuming and might not give you the full picture.
Luckily, CognitiveSEO provides a pretty robust reporting tool. Those reports combine all the info from Cognitive with all the data from Google Analytics, which makes it pretty powerful.
The reports can also be totally customized, allowing you to focus on the data that matters the most to you or your clients.
For example, if you want to see how ranking has changed and how many new backlinks the site has acquired, you can pull that all into one report and automatically send it to your email on the first of the month. (Or whenever you schedule it.)
In the higher plan, these reports can be white-labeled, allowing you to send customized client reports with your branding.
Here are a few other features of note in CognitiveSEO’s reporting tool:
- Real-time ranking reports
- Fully customizable reports
- Automatic report generation
- Access control
- Integrates with Google Analytics
- White label reports for clients
How does CognitiveSEO’s reporting tool stack up against competitors?
It’s quite powerful, totally customizable, and great for both internal and external consumption.
So whether you are tracking your own site or client sites, you’ll have all the information you need to create a strong SEO, social media, and content marketing strategy.
Rank Tracker
Google ranking is the bread and butter of local SEO. Does your plumbing company rank well for “plumbing <your city>”? If not, you’ve got a ton of work to do.
Unfortunately, it can be a challenge to tell your ranking without external tools. That’s where CognitiveSEO’s rank tracker comes in.
It gives detailed information about where a site stands for a wide range of keywords. Which is especially useful for local SEO efforts or seeing how your mobile site ranks.
Pricing
The cognitiveSEO tool offers two levels of pricing: Starter and Business. The Starter plan gives you three campaigns, allows you to crawl up to 50,000 pages on your site, and tracks rank for as many as 1,500 keywords. It will cost you $129.99 per month. The Business plan is customized. There’s no pricing for it on the website. If you want to know how much the Business Plan costs, you’ll have to contact the company and make arrangements for a solution that’s suited to your needs.
CognitiveSEO Review: Pros & Cons
People who are cognitiveSEO users chat online about the tool. Here’s what they have to say. First, the good:
- Comprehensive, all-in-one SEO tool
- Good set of metrics
- Great for detecting negative SEO attacks
- Discovers on-site SEO problems
- Fabulous for competitive analysis
- Company offers one-on-one training sessions
Now, the bad:
- Learning curve is a bit steep
- UI looks a little antiquated
- Long load time when adding competitors
- Limited in competitor analysis without the more expensive plan
CognitiveSEO Review: The Verdict
There’s no doubt about it: cognitiveSEO is a good tool. However, it’s not the “Rolls Royce” of comprehensive digital marketing solutions. If that’s what you’re looking for, and you have the money to pay for it, consider going with Ahrefs. That said, if you’re running a cash-strapped startup and need a quality digital marketing tool, cognitiveSEO should absolutely make your short list. As with many other tools in this space, you can get started with it for free to make sure it’s what you’re looking for.
