What is Conductor Searchlight?
Conductor is the world's leading organic marketing company. Our content intelligence platform, Conductor Searchlight, generates customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI. Conductor's technology enables marketers to understand their prospective customers' intent by revealing the trends and topics they are searching for at every phase of the purchase process. Customizable dashboards and workflows guide marketers through the content creation process, empowering them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. We also offer services and support that empower marketing teams to drive results and put their customers' first. Conductor's forward-thinking customers include Citibank, Samsung, Slack, and Shiseido. Conductor was ranked #38 by Inc. Magazine in its Fastest Growing Private Companies list, and has been recognized as one of the Best Places to Work in America for seven years running.
Conductor Searchlight features
Main features of Conductor Searchlight are:
- Audience intent
- Competitive intelligence
- Competitor analysis
- Content analysis and improvement
- Customer insights
- Daily performance alerts
- Forecasting
- Mapping and optimization
- Market share analysis
- Performance management
- Reporting and sharing
- Segmentation
- SEO Strategy
- SEO task prioritization
- Target audience analysis
- Task prioritization
- Traffic, revenue and leads prediction
Attract an Audience With the Right Content
Conductor assists you with carrying qualified prompts your site. It does that with various devices. In the first place, it offers crowd bits of knowledge. You'll find out with regards to the various patterns and subjects that are probably going to get you clicks in the web index results pages (SERPs). That way, you can make content that drives income. Then, Conductor empowers you to keep an eye on contenders. It will show you how they're doing draw in business and how you can grab clients from them. Furthermore, the stage assists you with working on your internet based perceivability. You'll see reports that track catchphrases by portion of the overall industry, locale, gadget, and that's only the tip of the iceberg.
Optimize Content to Maximize Reach
Obviously, it's not sufficient to know what sort of content you need to deliver. You additionally need to upgrade that substance so it arrives at the highest point of the indexed lists. Conductor assists you with doing that, as well. To begin with, it empowers you to investigate content execution. You can see which pages are adding to income, how noticeable your articles are in the SERPs, and which kinds of personas are visiting your site. Conductor will even show you the whole client venture from a substance marketing viewpoint. Then, the stage will send you cautions when quest interest for your watchwords changes. That way, you can change your substance system to ensure that your substance consistently positions at the top. At long last, Conductor helps with on location Website optimization also.
Generate Reports That Highlight Successful Strategies
The people at Conductor understand that no advertiser is an island. You need to persuade the executives that your procedures are proving to be fruitful. Luckily, Conductor offers a rich announcing highlight that empowers you to do exactly that. Surprisingly better: your reports are totally adaptable. You can flaunt whatever information you believe is probably going to get you purchase in from partners. For instance, you can create reports that answer key inquiries like:
- Which search terms put our association in the appropriate response box?
- How is our substance acting in neighborhood markets?
- Is it accurate to say that we are acquiring traffic after some time?
- Which content is driving the best traffic over the long run?
- Would it be a good idea for us to focus on blog or video content?
- How is our substance performing on versatile?
Conductor goes past basic structured presentations and pie graphs to show your group how natural list items are creating deals. Conductor likewise makes it simple to share reports. That can give a spirit lift to colleagues who perceive how their everyday work is assisting the organization with succeeding.
Intelligent SEO Insights Help You Maximize Online Visibility
With regards to SEO, Conductor puts stock in sharing bits of knowledge, not simply information. On the off chance that you join up with the stage, you will not simply approach the business' biggest catchphrase data set, you'll likewise have the chance to peruse Conductor's client goal information. That is the way you'll understand which sorts of content will resound with individuals in your objective market. The stage additionally goes about as a position checker. You can perceive how your site is performing dependent on catchphrases utilized in search. Also, Conductor enables you to section your substance. That way, you can see which sections are powering business development and which need more consideration.
Conductor Searchlight Benefits
Conductor Searchlight emphasizes organic traffic. This is because this kind of traffic generates the highest ROI. Furthermore, around 94% of visitors go through organic content over paid ads. This leads to recommendations of how your website can “Be What THEY Want”—the Searchlight mantra. Focusing on such, Searchlight helps users prioritize SEO tasks, offer lead and conversion projections, and provides data regarding what makes good or bad content. With daily performance reports, users can easily track where they are in the scheme of things.
Reports are very simple to create in Conductor Searchlight. They are automatically generated and they can also be customized and shared to relevant parties such as upper management, the sales team, clients, and shareholders. The reports include topics and trends being searched by customers. This helps users discover the intents of customers. One can also use the segmentation and comparison tools to break down market data, content groups, and view traction. There are also features for mapping and organization. These help users find and understand shortcomings in their content strategy. This helps then discover new opportunities. Coupled with Searchlight’s forecasting ability, this is a powerful tool in designing new and improved organic content.
With Conductor Searchlight, your business will have intelligence on all channels and content types including mobile. You will have greater visibility and would be able to detect threats from competitors earlier as well.
Conductor SEO: The Pros and Cons
Likewise with some other apparatus you'll discover, Conductor has its pluses and minuses. Here are the thing a few people are announcing as the pros and cons of the stage.
Pros
- An exhaustive stage with numerous apparatuses
- First class client care
- Onboarding group extremely accommodating
- Immense measure of information accessible
- Outstanding experiences on catchphrases
- Content proposals show where sites can be improved
- Shows rank as far as answer boxes, picture results, neighborhood packs, merry go rounds, and so on
- Capacity to keep an eye on contenders
- Simple to robotize answering to your inbox
The Cons
- Stage is immense, some of the time hard to track down the thing you're searching for
- Information is followed/introduced consistently as it were
- Interaction of partner catchphrases with URLs is monotonous
- Preparing is required
- Charge caused for each sort of watchword utilized, regardless of whether you have a similar catchphrase for portable, work area, and various geos
- Does not have a backlinks device
WRAP-UP: SEARCHLIGHT FOR ALL! (WELL, MOSTLY ALL…)
If you’re a major website or even a mid-sized SEO or marketing agency, you MUST have enterprise-level tools and programs to enhance the old favorites that we all use. You can’t do SEO on a large scale without something to make the process of research and gathering data as efficient, polished, and comprehensive as possible. This is where Searchlight comes in, and it’s probably the best platform out there to roll all of your must-have enterprise features (plus a ton extra) into one entity.
This is my opinion, but it’s also the opinion of the major agencies and big brands who use Searchlight for their SEO as well. The platform has its quirks and may not be the perfect fit for everyone (small businesses, websites inventing a new market, or websites in unorthodox industries…), but it’s the all-around leader when it comes to a comprehensive SEO platform.
