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What is ContentSquare?

Contentsquare,Contentsquare review

Contentsquare empowers brands to build better digital experiences.

Our experience analytics platform tracks and visualizes billions of digital behaviors, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty and fuel innovation.

SQEX is headquartered in San Francisco, with offices in London, New York City and Sydney. In May 2017, we raised a $32 million Series B led by Mercury Fund Management. In January 2016 , we raised a $21 million series B . In 2011, we raised a seed round from investors including Charles River Ventures and Thrive Capital.

In December 2015, we announced the company's first product: SQEX Insights , an experience analytics platform that empowers companies to build better digital experiences by identifying and tracking millions of digital behavioral patterns to help them grow revenue, increase loyalty and fuel innovation.

Founded in Paris in 2012, Contentsquare has since opened offices in London, New York, San Francisco, Munich, Tel Aviv and Tokyo. Today, it helps more than 700 enterprises in 25 countries deliver better digital experiences for their customers.

Visit contentsquare.com to find out more.

ContentSquare Features

Contentsquare,Contentsquare review

  • Customer Segmentation
  • Sentiment Anomaly Detection
  • Retargeting
  • Internal Segments
  • Expertise
  • Internal Buyer Personas 
  • Word Cloud Analysis   
  • Summing up the Factors of Influence on Purchase Decisions via Quantitative Analysis.

For many companies, marketing is still an non-segmented, one dimensional process. A company will use one type of media, such as TV ads or social media, to reach all potential consumers in hopes that someone in that group decides to purchase their product or service. Unfortunately what most markets are finding is that this expensive strategy is not yielding the same results it once did when the world was less segmented and more populated with one type of demographic.gmentation

  • Paid Search Advertising

Search advertising has been around since the 1980s and has grown to become one of the most effective marketing channels. This is largely due to how accessible it is for advertisers who wish to reach their target audience. The rise of algorithmic search and complex filtering systems have also impacted this industry, as well as developments in other ad channels such as social media and email marketing. This article will focus on the different segments that exist within search advertising and how you can use them to your advantage when planning your campaign. It will also discuss these concepts in relation to paid search targeting so as not confuse the two completely different methods.

  • Ranking Metrics
  • Cross Devicemetrics

CPC or Cost Per Click
The cost per click is based on the number of times your ad is displayed. For example, if you have an ad displayed one time, you have spent $0.01 to have that person see that ad. Additionally, the amount of time that your ad is viewed online will impact how much you pay per click too. If your campaign is set up with a very particular budget, it may be beneficial to use two keywords targeting different segments in order to help keep costs low. Should this not be possible, trying using multiple keywords targeting different geographies can help bring costs down as well.e Targeting
Items Per Page, Items Per Acquisition, Packages / ROI Thresholds, and much more can also be found in this article as well as an introduction to the WordStream System!  It's time to take your marketing campaigns to the next level with a powerful campaign management system. Sign up for a free demo below and see how we can optimize your business today! It only takes 30 seconds. 

  • Analytics
  • Action ManaT and Enhanced Action ManaT
  • Data Management and Management of Estimation and Reporting Tools

Business Intelligence (BI) and Data Mining (DM) tools: Business Intelligence (BI), Data mining (DM), Mining of statistical trends, Data Analysis, Mining of correlating data, Object-oriented modeling (OO) such as R/S/M, Apache Drill or Splunk , Open Source BI tool such as Hadoop for big data analysis.

Educational Tools: Learn Google Analytics Using This Simple Training Video! 
Google Analytics has become the most powerful analytics tool developers have at their fingertips.gement

  • Text Analysis
  • Trend Analysis
  • Preference Analysis
  • Response Analysis
  • Customer Value Analysis

 Contentsquare,Contentsquare review
Social Media 

 Software alone can't provide you with the strategy that will help your company succeed. If you are serious about the success of your company's social media marketing organization, then you need to seek out a proven process that will help you achieve success. Tools are great, but only when they are used in conjunction with best practices. Creating a social media marketing plan is one of the most important things to do before beginning campaigns on any of the major social media platforms. Here is an outline of some tips to help you create a winning social media plan for your company.Targeting

Hidden Persuasion (Puppy Dog Marketing)
Edelman Trust Barometer
Edelman Trust Barometer Metric The Edelman Trust Barometer (ETB) is the only global measure of consumer trust in government, business and other institutions. It rates each country or territory on a scale from 1 to 10 with 1 being the lowest and 10 being the highest. The ETB provides a comprehensive index of respect for institutions across geographies, sectors and both genders. In its most recent report, the world's 150 most respected institutions were rated on a global basis.Engine

Pros and Cons

Contentsquare,Contentsquare review

Pros

  • This item has been an incredible asset for our group up until now. The onboarding was straightforward and the assistance place and instructional meetings have been an extraordinary asset in learning all the stage brings to the table. 
  • The help from Content Square in carrying out the product was awesome, not exclusively was the specialized joining consistent, however the preparation and aftercare has been top notch. 
  • Exceptionally incredible visual portrayals of information - making it understood, simple to decipher and significant. Responsive and connected with client service group.

Cons

  • Issues around bugs found across the stage. Not works of art however can be disappointing when utilizing everyday. 
  • As A/B test subject matter expert, we might have some trouble taking a gander at tests which are presently not on the site, but we are examining this right now with the group. 
  • Theres taking note of so far that I don't care for about content square.

What do you like most about the product or service?

First are premier, the device assists us with understanding the reason why we are seeing the information we are. Already, we had fundamental KPI and pipe measurements, yet on the off chance that we distinguished an issue we were unable to utilize information to see how to fix it. We would need to "surmise" at issues and check whether they worked. Contentsquare has tackled this issue, enabling us to utilize information to address the main driver of difficulties. Second, the UX is natural and continually improving. ContentSquare was simple and quick to set up, so we went from POC to getting genuine outcomes in weeks. At long last, the group is mind blowing. From the onboarding meetings to the continuous help. They carry skill and input to help our organization make the top tier computerized item we can.

What do you dislike most about the product or service?

There is an expectation to absorb information to benefiting as much as possible from Contentsquare. They support this with onboarding meetings and independent preparing you can do. However, it sets aside time and thoughtfulness regarding benefit from the stage. We have other cloud BI apparatuses (Looker) to help our revealing. It is hard to get ContentSquare and Looker to address each other since they depend on various labels and following. Hopefully we will keep these more adjusted (they are close!) to keep one single wellspring of truth. This has not been a major snag in the business as ContentSquare covers such countless vulnerable sides for us, and we simply utilize one apparatus as our "Default" for covering measurements. Third, the apparatus isn't free. It is a huge venture, so ensure you will benefit from it. We accept it returns an incredible incentive for the cash.

Conclusion

Contentsquare,Contentsquare review

ContentSquare is a cutting edge social bits of knowledge arrangement that remarkably catches generally online guest conduct without the requirement for a labeling plan. Whole computerized groups can undoubtedly surface and comprehend client conduct across whole excursions and the commitment of each component towards KPIs, throughout any timeframe. 

Content square empowers online business to perceive how they are performing and to work on their presentation throughout some undefined time frame. The product assists business with examining their presentation measurements, decides the best winning variant of their site and find ways to keep up with significant degrees of execution later on. Content square improves on dynamic cycle. The product dissect information and aid navigation. The product engage promoting staff to convey their capacities and exercises viably and proficiently. 

Content square advances execution of the site. The product gives data on the presentation metric like profit from venture. Some unmistakable elements of the product incorporates review information, simple establishment, multi gadget investigation and test, information representation, itemized understanding and UX measurements. The product can be effectively introduced with a solitary line of code. No itemized plans are needed for establishment. Membership charges for the product are relied on the site visits of the site. The product works in three stages. 

In the first it dissects execution. In the second step it test the excursion of the client. In the third step it gadget plans for execution enhancement. The product is upheld by specialists who persistently update the product and gives best intends to enhance execution. The product performs investigations on information gathered from different sources and element, empowering clients to settle on dependable choice on the perfect opportunity. The product is a stage where tremendous volume of information can put away and broke down. Innovative work group of the product guarantee the conveyance of most ideal arrangements and highlights to it clients.

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Shafiq Armani
I'm Shafiq Armani, an expert in selling group buying tools. With more than 10 years of experience in the digital marketing industry
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