ContentWRX: The Leader in Content Effectiveness

About ContentWRX

ContentWRX is a web-based software-as-a-service solution, allowing users and administrators to manage multiple content inventory projects, quickly and easily generating a rich set of data to enable deeper analysis.

ContentWRX is data driven, with data filtering and sorting tools to find relevant visualizations to support project management, research, content creation and discovery.

ContentWRX provides a user interface which can be used to manage multiple documents in a single instance.

ContentWrX allows you to start your content inventory from scratch when you don't have an existing database.

ContentWRX data is stored in a MySQL database, and it is optimized for quick data loads.

It's also possible to export the data using XML, so you can load it on another database application.

ContentWRX is built with Ruby on Rails which allows our users to customize the application themselves at will.also offers a wiki-based solution that can link together individuals, visualizations and other content repositories. This not only allows the user to organize the content in different ways, but also makes it easy for other users to group relevant information together.

ContentWRX is used by thousands of companies across North America.crawls web sites and returns data for further analysis, enabling a wide variety of activities, from content management, to data mining, to business intelligence, to snapshot-in-time, and more. It allows to set up jobs and fine-tune results by telling the crawler exactly what URL paths and patterns to follow and what data to return for each URL fetched.

Key features of ContentWRX include Page-level details for each resource crawled, including associated images and media, metadata, H1 tag text, word count, and links in and links out. Detailed job comparisons, Screenshots of each page as it appeared at the time of the crawl, Ability to view the images associated with each page, Filtered exports of page and comparison detail, Integration with Google Analytics, Ability to add custom columns and tag files with controlled vocabularies.

ContentWRX Features

See and Compare Scores and More at Page / Screen Level

As a quick refresher, a ContentWRX evaluation covers small or large sets of content (thought leadership, product / support content, blog, etc.) and yields a ContentWRX score for the set. Want to see how individual pages or screens stack up? Overall and across the dimensions of content effectiveness? Now you can with the page / screen level breakdown.

Let’s say y...

Small changes can have a big impact on your content effectiveness. Whether it’s tweaking your headlines for that next level of content engagement, or fixing landing pages that aren’t converting leads into sales, we’re here to support you in making strategic improvements to your content. Let us know if we can be of assistance.

And as always, we look forward to hearing what you think – feel free to reach out on Twitter, Facebook and Google+.ou’re curious about the effectiveness of a specific page / screen. What exactly did customers click? What did they highlight or copy? What elements engaged customers the most? Get those answers and more from the page / screen report.

And there’s more! You can now measure improvements in conversion rates and click rates over time. See how your landing pages, for example, stack up so you know where to focus your improvement efforts.

All of this and more is included in the new ContentWRX Plus plan we’re so excited to share with you today. Follow along and we’ll walk through all the changes and new features in detail:

How It Works: We ship you a USB stick loaded with ContentWRX software. You plug it into your network, run an initial analysis of your site / apps / assets on one of our servers, then download the results back onto the USB stick. a lot more of that engagement data elsewhere…

Track What Content Elements Engage Customers

ContentWRX can track custom content microengagements important to understanding your content’s impact. For example, let’s say you had a set of buying guides crafted to help customers choose the right type of product. After consuming that content, customers ideally will click on links to specific products or product categories. You can track and show whether those links are clicked as a custom microengagement.

And, of couurse, ContentWRX can track links to your blog, social content, product pages, etc., just like any other custom microengagement.

The fact that is easy to tag content with custom microengagements means you can easily create engagement goals around these microengagements. You can also create marketing campaigns based on this or other metrics. For example, let’s say you’re running a buy one get one free promotion on all of your products (you'd want to make sure the goal of the campaign is achieved). Later in the year (or any time) you can easily measure whether this promotion was successful based on all of your published content engagement data.re, with ContentWRX you can do all of this without changing a single word of your website’s code!

Know at a Glance How Customers Feel About Your Content

From the beginning, ContentWRX users have appreciated how the tool assembles behavioral data (what customers do with your content) with perception data (what customers think, feel, and perceive about you and your content). Now with ContentWRX sentiment analysis, it’s easier to see at a glance whether your content sparks strong sentiment and dive into why.

Speaking of diving, in 2016, we expanded our capabilities for simple metrics like “likes” and “dislikes.” Content from social media is often peppered with these short comments that range from insightful to sarcastic. Now you can add a simple sentiment grade that helps you see whether content is liked or disliked by the people who use it the most: your customers.

How is this different from a traditional Facebook Like? Well, with a traditional Facebook Like, your customer knows what he likes without being told so they’ll have a better appreciation of it. With a Facebook Like, they know what they like without being told so it reflects more of their true feelings. emotional reactions, what could we mean by "motivated" content?

With ContentWRX sentiment analysis, we’ve added a new feature to the analysis panel: the Top Analyzed Content Threshold. Once you exceed this threshold, we will look at the top 50% of your statements within a given time period and display them with a colored tag. The default is to identify just statements that generate strong sentiment above the threshold. For example, if you exceed the threshold for "This is quick and easy", we'll show you only statements like:
"This is quick and easy." and "I like it". seeing useful stuff at a glance…

Automatically Update Dashboards with a Content Effectiveness KPI Using our API

Got all that? If you’re starting to use dashboards or reports in your content intelligence system, then you’ll see quickly the value of automating their maintenance. It takes planning and time up front, but you save loads of time and hassle each month and quarter that follows. And ContentWRX can help you with the ContentWRX API. The API includes the ContentWRX score, which you can use as a content effectiveness KPI, along with other key results that you can feed into dashboard tools ranging from Tableau to Klipfolio. Contact us for information on how ContentWRX can help you automate your content quality, effectiveness and post-click measurement.

Chris Riddell is a leading UK based digital analyst and a Director at ContentWRX. He specializes in content marketing performance measurement and digital analytics. Chris advises businesses on their digital strategy from research to measurement , strategy to implementation. He is an expert in content marketing, SEO, paid search and CRO/A/B testing tools such as Unbounce, Optimizely, VWO and many more. Chris also focuses on improving the effectiveness of businesses’ internal communications through creating company wide social networks i.e Whatsapp/Slack channels etc...

Add the Why to the What of Your Content Optimization + Growth Experiments

I love content examinations, as you may figure from the Substance Science name. However, I discover they center such a huge amount around what content performed best that the why becomes lost. So I'm elated to say ContentWRX can assist with shutting the why hole in many substance advancement and development tests. ContentWRX can gather and label input by an ID that coordinates with the substance variety IDs in your trial. This criticism gives important setting for why content performed well or didn't. 

Anyway, in case you will run an investigation, why not label it with a remark portraying the outcomes you need? 

In my own examinations I've utilized ContentWRX to extraordinary impact. In my substance item tests I start the investigation by labeling the variety IDs with a remark portraying the objectives of the examination. In my transformation test I labeled varieties by message variable. In test content analyses I labeled varieties by a combination of various elements. Furthermore, on the off chance that you change any settings in your site during an investigation ContentWRX will follow what changes and when they occurred.re zeroed in on content viability rather than content volume, congrats. You're centered around the right test. These five progressed ContentWRX elements will give you more profound comprehension of your substance adequacy so you can scale the correct way.

Why Evaluate Your Content With ContentWRX Effectiveness?

Save Time + Resources
on gathering and interpreting content data.

Save Money on Content Efforts
by informing decisions with complete, reliable data and feedback. Avoid investing in misguided content efforts.

Get Buy-In to Content Improvements + Ideas
because you connect content to results or outcomes.

Gain Competitive Advantage
due to faster content decisions informed by data. Make your content team more agile.

Benefits

Return on Investment

• Spend less than the cost of a full-time analyst and provide more scalable content insight
• Spend less and gain more content-specific data than repeated interviews, focus groups, usability tests, and similar expensive research methods
• Reduce risk of investing in the wrong content strategies, tactics, or assets

• Make content operations more efficient and scalable by reducing churn over content decisions
• Increase efficiency and effectiveness of digital governance by showing whether and how content has impact
• Reduce opportunity cost of not understanding effectiveness of content for sales, marketing, support, and more

Content Operations + Capacity Benefits

• Stop debating content opinions and start collaborating on impactful content solutions informed by data
• Align content teams and stakeholders around content performance and effectiveness

• Show progress or impact to motivate content team members, stakeholders, and executives

Sales + Marketing Benefits

• Attract more of the right potential customers
• Learn about interests, perceptions, and behavior of specific customer segments
• Accelerate customers through the sales process
• Increase sales volume

• Open new markets quicker and more efficiently
• Prepare for product and service launches and promotions more effectively
• Get more value from branded or sponsored content
• Solidify customer affinity for your brand

Customer Experience + Support Benefits

• Reduce costs by reducing call volume and repeat calls
• Increase adoption and effectiveness of self-service

• Deepen customer engagement and loyalty
• Reduce customer churn

Employee Empowerment Benefits

• Increase employee productivity
• Deepen employee engagement and satisfaction

• Enable employee advocacy

Artificial Intelligence + Content Automation Benefits

• Make content delivery more dynamic, contextual, and personalized
• Enhance machine learning about content effectiveness

• Predict whether and how draft content will be effective
• Enhance optimization and adaptability of content across multiple channels and devices

Industry-Specific Benefits

• Meet requirements to listen to user or customer
• Show impact of excessive reactions to compliance, such as extensive legal content or use of jargon

• Make tracking compliance easier and more efficient

Voice of Customer Benefits

• Close the content gap in voice of customer feedback

• Go beyond vague “satisfaction” to understanding opportunities to optimize or improve content

Analytics + Business Intelligence Benefits

• Close the content gap in analytics and business intelligence data
• Go beyond vanity metrics to understand whether and how content drives results

• Combine with big data to gain powerful insights about content and more

Conclusion

ContentWRX analyzes and scores the effectiveness of content that businesses produce on a scale of 1 to 100. With this information, companies are empowered to predict content effectiveness and fine-tune their broader content strategies. As a result, they can accelerate ROI across a variety of business lanes, including sales, marketing, and customer support. 

ContentWRX's analytic scoring, content effectiveness model and patented methodology have been featured in Forbes, MSNBC and The Wall Street Journal. Their insights and case studies have been widely adopted by content marketers across the world, including IBM, AT&T and Symantec.

ContentWRX was founded in 2010 by Patricio Robles and Chuck Cohn. The idea for ContentWRX was conceived during a conversation between Cohn and Robles around the observation that there were far too many brand websites out there producing content that was ineffective at achieving its goals. Overwhelmed with difficulty in identifying which content to create or what to do with their own website, many businesses stopped blogging altogether or were losing money on poorly performing content channels.e value that ContentWRX offers is in the dashboards and analytical insights that the system presents directly through the front-end user experience. ContentWRX clients can learn how to enhance the effectiveness of their content without having to export or manipulate any data themselves.