What is title SEO?
The term SEO stands for Search Engine Optimization. When you search for something on Ebay, you are using it's Cassini search engine to match you with products that are relevant for your search.
If you learn how to optimize your titles for the search engine then your products are more likely to be found by the relevant type of customer who would be more likely to buy your product
How do I build the most effective titles?
The first thing that you need to do is think like a buyer and not a seller. Look at the product you are about to list and if you wanted to buy it, what will you search for. There are 2 main ways to target customers via titles and that is by brand/product and the second is via description.
So let me give you an example. If you were to list an Apple watch, then the type of customer that will be search for an Apple watch in specific, they will search Apple watch, followed by the model number, make or year etc.
The second way is via description of its style, so if someone wanted an Apple watch with a red strap, they may search for Apple watch red strap.
You want to use the most effective key words that will best describe your product so when people are looking for certain specifics, your item will be put in front of them and may match their criteria. Also Ebay allows you to use up to 80 characters on your title so you want to use all the 80 character to make it the most effective title possible also ensuring that you do not use the same word more than once and finally you want your most relevant key words at the start of the title as the first few words have the biggest impact.
Things not to do
You need to make sure that you know about the product you are selling. If you are unsure about details then search for the item on Amazon or Ebay and get some more details about the product. You do not want to list features or use words that are not relevant to your product just to get ranked on Ebay because what this will lead it is either buyers complaining that you misrepresented the product or you will drive in useless traffic to your product that will not help it sell. Ebay also takes into account sales conversion when ranking products so if you are getting a high amount of clicks and no sales, slowly these products will move down the search rankings so you really do not want to be using words that are not relevant to your product.
Also do check your spellings, the amount of times that sellers use incorrect spelling on Ebay is ridiculous, they miss out on many sales opportunities because they have not spelt words correctly.
What’s the importance of an eBay listing title?
The title has a direct impact on two major factors:
1. The chances that eBay will show your item in search results
Similar to Google search, eBay uses a search engine algorithm – “Cassini” to determine the order of listings as they appear in search results.
Naturally eBay won’t disclose their exact metrics and their exact hierarchy of relevance, but numerous reports and studies by eBay sellers indicate that “click through rate” and “sell through rate” are among the most important factors for ranking high on eBay’s search results.
- Click through – Is the number of clicks (on an eBay search result) divided by the number of impressions (how many times the listing appeared in search results). A higher click through rate (CTR) is better, meaning members were more likely to click on your item when they saw it in a search.-
- Sell through – Is the number of items sold divided by the number of clicks for your listing. A higher sell through rate (STR) is better, meaning members were more likely to buy your item when they clicked to view your listing.
