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Ecom Empires Overview

Ecom Empires,Ecom Empires review

While Ecom Empires is the brand, Dropship Academy is the course. Its currently in its second edition, so the course currently available is 2.0.

It is not known whether the first edition was upgraded for free for past members, or if Nick plans on releasing 3.0 in the future.

Dropship Academy 2.0 is split up into 6 modules, each covering a different aspect of the business and how to implement each process step.

Let us know take a closer look at each one and what is covered.

Dropship 2.0 Course Content

Dropship 2.0 aims to be an over the shoulder training program, that outlines what is involved and what you will need to do to replicate as you go along.

Module 1: Mindset and Strategy

Ecom Empires,Ecom Empires review

In the opening module of the course, Nick explains the foundations of eCommerce and the dropshipping business model.

You learn about whats required, how you need to approach it and some of the considerations you will need to take into account to be successful.

We start this section by talking about why you should register a business name and how to better market yourself as an entrepreneur. We also look at which areas of UK law may affect your business including VAT, employment law, UK based companies and more.

Nick talks about the different types of suppliers you can purchase from and some common sales cycles for dropshipping retailers. He also explains the important differences between dropshipping versus wholesaling. He covers the options available for payment methods to include PayPal, Stripe, Chip and Pin, EFT , Direct Debit etc..

We go into how to create your first sales page and talk about the important considerations you need to take into account when uploading products. Nick also explains some of the options you have for designing your own website, payment gateways and different marketing channels you can use.

Once you have completed this module you will be able to: 

The next module in the course is about sourcing sellers, looking at how it works, what are the differences between dropshipping suppliers and wholesalers, where can they be found, what are the benefits of dropshipping, what are some common mistakes made by new entrepreneurs on this front. We also look at how to work with an agency / partner on this front.

Module 2: Niche Selection

Ecom Empires, Ecom Empires review

Next up, you turn to niche research and finding a profitable selection of products to offer.
This can be a challenging endeavor. There are lots of factors to keep in mind. It's important not to get distracted by market research, or you risk ignoring feedback from your target audience and failing on a grand scale.

Remember: there is no wrong answer! If you run out of ideas, don't worry - you'll find something that works once you've mastered the sales process and become truly committed to your success.

Stay positive and focus on the most important aspect: customer satisfaction! Once your customers know they can rely on you for great products that they enjoy using, their trust will grow into long-term customer loyalty. That trust will lead them back to buy more products from this specific store in the future...

This is exactly what you want.

The more products you sell, the easier it will be to boost your income. If you can't find one niche that works, don't worry! You can use the profits from your first store to fund another one, or multiple others! Just remember:

If you're launching a new store and it doesn't work out, take a break and try again later. Don't get discouraged and give up. Just relax and come back later to try again - better than ever before!With every new entrepreneurial success story we see online these days, we get inspired to pursue our dreams of financial freedom by creating our own digital marketplaces (or putting our unique twist on an existing product category).

Content here covers identifying your ideal target market, what makes a profitable niche and how to know what you should be selling in your store.

Module 3: Building Your Store

Ecom Empires, Ecom Empires review

In Module 3, you look at building out your eCommerce store on the Shopify platform.

Videos here cover some of the best automated tools to make the process easy and less time consuming.

You learn how to set up your store from a technical perspective to ensure you can make sales and how to optimize your store to increase your chances of doing so.

You'll need to have a good grasp of the core concepts of Shopify before moving on to this section.

The following Video shows you how to build a Shopify store from scratch today…

Although there are tons of amazing resources out there, this is one of my personal favorites. 
It's a Series that teaches you the fundamentals of marketing, building a brand and how to sell on your website without spending a fortune. So if you want to learn to start making sales through your Shopify store right away, check out the free Bootcamp Video Series first.
The series also has other video tutorials as well as PDF eBooks and live webinars so you can get even more value from it.

You'll learn how to pick a name for your store, design a logo and customize the look of your Shopify store from top to bottom.

And when it comes to building traffic to your website, you'll learn how to gain free and paid traffic and convert that traffic into paying customers.

Module 4: Product Research

With a store at the ready, Nick moves onto the best products to sell for your particular niche.

Content here covers how to find trending, profitable products and the best marketplaces to source them from.

One of the secrets behind selling a product is that it always needs a hook. This hook could be a new story, a unique angle on an existing story, or even an element of nostalgia.

Trends are key here – Nick discusses how to find profitable products by sifting through trending news. You can also search for ‘trending’ products by looking at your site analytics and seeing what’s hot right now.

The secret to succeeding is to improve on big trends – do something with Pokemon Go, for example, and you’ll probably make money… until the trend dies down again anyway!

Takeaway: Find niche relevant trends by using Google news search.

Module 5: Facebook Ads

The penultimate module of the course discusses a paid marketing strategy; Facebook Advertising.

You learn how to set up your Facebook Ad account, how to run Facebook Ad campaigns, how to set up your ads etc.

There are even live examples of some of the campaigns Nick is running and what ad testing looks like.

Monitoring your ads performance and learning what to do at each point is also covered.

Module 6: Maximizing Conversions

In the last module of the course, you turn to four strategies to ensure you are making the maximum amount of sales from all the traffic you direct to your store.

These are:

  • Abandoned Cart Emails
  • Retargeting
  • Customer Service
  • Post Purchase Experience

This module aims to teach you how to scale your store once you have all your technical aspects in place.

Ecom Empires Free Content

Ecom Empires, Ecom Empires review

Nick Peroni does offer some free content, one of which being an intro course. Here, you will get a brief overview of the fundamentals to an eCommerce and dropshipping business.

Nick does advertise products, and routinely recommends his Dropship 2.0 course throughout.

Nonetheless, its free and you can sign up if interested.

Topics covered include:

  • Introduction to Nick
  • Introduction to eCommerce
  • eCommerce Foundations
  • Introductions to Shopify
  • Introduction to Dropshipping
  • Optimizing Sales
  • Introduction to Facebook Ads
  • Introduction To Google Ads
  • Some Useful Resources

Ecom Empires Coaching

Ecom Empires, Ecom Empires review

Nick Peroni also offers a coaching product titled ‘Ecom Empires Coaching’. Here he has partnered with Justin Woll of BeyondSixFigures.

You need to apply for coaching via Facebook messenger, and there is no guarantee you will get a place.

The coaching package provides 6 Months Of Direct Coaching but as to what you actually get and how much access and response during this time is unclear.

One thing for sure though is that Justin Woll’s coaching programs typically do not come cheap. I would assume the same for Nick as you are essentially hiring their time.

Final Verdict

Ecom Empires, Ecom Empires review

Ecom Empires aspires to be one of the world’s leading communities for eCommerce education and networking.

While Nick Peroni does appear to be an excellent public speaker, a useful resource to follow on YouTube and someone with clear experience in the industry, whether or not the Dropship 2.0 course is the best one out there is up for debate.

Firstly, the course is only six modules long. While the sales page does state that each module is quite long in length, I have my reservations as to whether this has all the content you are going to need.

Sure, you can set up an eCommerce store, run Facebook Ads and succeed, however, in my opinion learning about numerous marketing strategies is a sensible approach.

What if Facebook upped their prices or changed their algorithm?

What about Google Ads, Instagram Ads, Sales Funnels and Email Marketing? These are in many ways essential to any online business that wants to succeed, long term.

Beyond this, the valuations of each module are interesting. Building your store comes in at a “Real World Value of $1497”. Now, for someone who has used and built numerous stores on the Shopify platform, I am not sure this module warrants this fee.

Shopify, is one of the easiest platforms to use for beginners, its user friendly, quick to setup and comes with a wealth of free training resources to help you get started. It literally tells you what to do step by step from the main interface. Plus you can get on a Free Trial for 14 Days to test the platform and see how it works; all without needing to enter your credit card information.

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Shafiq Armani
I'm Shafiq Armani, an expert in selling group buying tools. With more than 10 years of experience in the digital marketing industry
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