What is FreshMail?
FreshMail is a comprehensive solution for sending effective email marketing campaigns and boasts an intuitive template editor for creating eye-catching and effective marketing newsletters. Accessible from virtually anywhere, files, data and FreshMail’s tools are securely stored in a dedicated cloud.
What differentiates FreshMail from other marketing software, are its stunning industry-specific email templates created by award-winning artists. The templates have gone through strict checking of FreshMail’s marketing effectiveness tests, can easily be customized to meet individual needs and effortlessly shared and sent. Smart Autoresponders, real-time email tracking, auto A/B testing, personalization and dynamic content and a bulk of other easy-to-use features make the software an excellent choice for marketers. Marketers can benefit from its advance features without learning any programming, which minimizes their dependence on the IT/Engineering teams.
Overview of FreshMail Benefits
FreshMail works best for businesses that have a CMS able to create newsletters in HTML as it can download and send them with just a single click. It also allows easy management of promotions with bar codes and can generate promotion & discount barcodes, which the subscribers can use in retail stores. Codes can be generated automatically and sent with each message as an attachment.
The software’s intuitive designer allows editing any HTML file, which can then be used as a template for newsletters. Emails can also be created with an image turn-off-state as half of the subscribers keep images turned off.
The best thing about the software is probably the template editor, which allows creating eye-catching newsletters without requiring any prior experience in coding, while dozens of free ready-to-use and industry-specific templates are also available for use.
FreshMail can auto-respond to customer’s actions and automate communication with subscribers through its ‘clever autoresponders’. Real-time email tracking allows easily finding out who is interested in the newsletters and following its links.
The Inbox Inspector allows marketers to see how their marketing messages will look in 24 different email clients, while the Spam Test frees the emails from content which may get treated as spam. Automatic A/B testing works well to test alternatives and helps find out what really works. Software’s geo-location, declarative data and behavioral targeting allows targeting subscribers that are ready to buy, while personalization and dynamic content features enhance subscriber engagement.
Features
Apart from the fantastic design of the templates, FreshMail manages to offer a robust email marketing platform at any price tier. With behavior-based automation features, transactional emails, SMS capabilities, A/B testing and a Google Analytics integration for reporting, you won’t have to look outside FreshMail for any email marketing idea you want to implement. Couple the native features with the friendly API/Zapier, and it’s easy to see why FreshMail is digging into the business of email marketing.
The only issue I had with the editor was its friendliness toward HTML edits and the jumbled design of the content module system, but other than that, it handles really well. I encourage you to hop in, watch some videos, join a webinar, and take it for a test ride. After all, every single feature FreshMail offers is free for up to 500 subscribers.
Pricing
FreshMail’s approach to pricing is sharp. Instead of tiering features like most companies do, it lets you sign up for a free trial and get access to the entire platform, and it offers unlimited sending once you start paying. The lowest-price option starts at $14 a month for up to 1,000 subscribers. This is a great choice for small to medium-sized e-commerce businesses that plan on sending a lot of transactional emails.
The pricing is easy to understand; you only have to worry about how many subscribers you have. There’s no email limit — you can send out 10 blasts a day to your subscribers if you like. (I wouldn’t recommend that, though.) FreshMail also offers credit options for infrequent senders.
FreshMail offers a free basic plan, and a variety of Unlimited Email Plans & Pay-as-yo-Go ones. Check them out:
Free Plan
- 200 Emails to 500 Subscribers
Unlimited Email Plans
- $14/month Up to 1,000 subscribers
- $23/month Up to 2,500 subscribers
- $41/month Up to 5,000 subscribers
- $59/month Up to 10,000 subscribers
- $131/month Up to 25,000 subscribers
- $225/month Up to 50,000 subscribers
- $315/month Up to 75,000 subscribers
- $405/month Up to 100,000 subscribers
*Additional saving of 15% and 10% with annual discount (12 and 6 months recurring respectively)
Pay-as-you-Go Plans: suitable for infrequent senders and charged only when emails are sent
- $30 – 5,000 emails
- $55 – 10,000 emails
- $200 – 50,000 emails
- $400 – 150,000 emails
- $665 – 250,000 emails
- $1300 – 1,000,000 emails
Pros and Cons
Pros:
24/7 customer support
Artist-designed templates
Free webinars
Marketing automations
Google Analytics integration
Cons:
No direct survey integration
Email editor can feel a bit overwhelming
