What Is Power Editor?
Facebook Power Editor is one of the advanced Facebook tools that helps businesses efficiently manage multiple campaigns and advertisements on Facebook.
One can create, edit, manage and optimize advertisements and campaigns in a huge amount across a large number of different advertisement accounts. Facebook Power Editor is a tool designed for a large number of advertisers who need to create lots of advertisements at once and have definite control of their campaigns.
To access Facebook Power Editor, we need to go to www.facebook.com/ads/manage/powereditor in the Chrome browser on a desktop computer or a laptop which is easier to access.
To avoid creating hundreds of advertisements at scale, advertisement creation is recommended for using.
Power Editor: The Key to Efficient Campaign, Ad Set, and Ad Creation
The Account Overview tab should be the first place you land when after selecting a Facebook ad account in which to work. It isn’t (Zuck, if you’re reading this, take the free advice). Instead, when you decide to leave the familiar pasture of your business’ Facebook page in search of affordable leads, you’re dropped into Ads Manager’s “Campaign” tab.
The Campaign tabs in both Ads Manager and Power Editor are ostensibly the same thing; both list your campaigns, active or otherwise, and provide the ability to customize columns. The only real differences between the two are that PE affords you the ability to view campaigns that are “in draft” (meaning unpublished) and export data to a spreadsheet.
In the Ad Set tab, Ads Manager offers you an array of interchangeable columns (like the campaign tab pictured above) but not much else…
Advantages of using Facebook Power Editor
Facebook Power Editor is one of the most advanced Facebook tools that has a lot of interesting features. One of its benefits is that new features are added here first before they are transferred to the Ads Manager area, so one has early access to all of the coolest toys.
Here are some of the benefits of setting up ads with Facebook Power Editor & enhancing Facebook Marketing.
1. Running ads on a time zone in an independent schedule with Facebook Power Editor Tools
If from prior it is known that the audience is only on Facebook at a certain point of time on a particular day, improvement of ad performances by showing the ads on those specific local times.
When a particular budget has been chosen and has been scheduled in the ad set area, one can pick the number of times an ad can run in any time zone.
2. Controlled Placement of Ad
Usually recommended in case if one is an application developer. During these times, controlling the placement of the ads can be very useful because one can advertise to the people on the right mobile device.
One can also choose to only show their ad to mobile devices when they’re connected to WiFi.
3. Better Optimization
In Facebook Power Editor we can optimize our ad for the same things available in the Ads Manager such as clicks, post engagement (depending on whether we are doing a boosted post ad) or impressions.
But we can also select daily unique reach, which allows us to bid on impressions (bid per 1,000 people who gets to see our ad), but limits their views to once per day.
4. Bulk Uploading
One who is running a lot of ads may be interested in the bulk uploading feature. It allows to upload excel spreadsheet of the ads and download them in case any edit is required.
5. Running of Unpublished Posts
An unpublished post looks similar to a regular page post in which it has longer text, but it also includes a call-to-action button and one can control what the link looks like.
Access the Facebook Power Editor Ads
Facebook Power Editor is used only in the creation or editing phase of our ads. Once we’ve uploaded the Facebook Power Editor ads, we can access them and make changes to them from the Ads Manager.
We also access the report information from the Ads Manager area.
