What is FeedbackEmails?
It's no secret that most sellers on Amazon are constantly looking for new ways to increase the number of positive reviews about the seller and the product. Since under normal conditions, very few buyers leave a product review (about 1%), but nevertheless this percentage is quite high for dissatisfied buyers. Almost every dissatisfied customer leaves a review.
But the fact is that every year Amazon is reducing the number of legal ways to get reviews. In this context, services for automating feedback requests are extremely useful and are used by almost all sellers on Amazon, at least those who are serious about their online reputation and ranking. Such services help to significantly increase the percentage of buyers who leave reviews and reduces the percentage of negative reviews, as it allows you to settle the buyer's problems in advance.
So how does FeedbackEmails work? It's very simple, believe it or not, but to get more reviews, you just have to ask your customers. If you are selling a high-quality and useful product, customers will happily tell other people about it. FeedbackEmails sends automatic feedback requests to each of your customers by default, but you can also customize your email campaigns more flexibly by excluding certain SKUs/ASINs, setting a specific timing, order fulfillment channel, etc.
FeedbackEmails Features
Email Template Editor - It allows you to create custom branded emails using auto-filing tags. These autofill tags personalize your emails and improve their performance over standard generated requests.
The scheduler of emails - In FeedbackEmails, you can configure on what day and time your users will receive requests, for example, you can send a review request 5 days after the order is delivered. You can also exclude from mailing orders that were delivered with a delay or sent out of the country.
Blacklist - Canceled, refunded, unprocessed, and non-Amazon orders are automatically excluded from mailing.
What are the Pros of FeedbackEmails?
- Simple Interface - FeedbackEmails has a very simple interface with basic functionality. Even a novice Amazon seller can figure it out.
- A large number of pre-built campaigns - The system has a campaign for almost every occasion, you can send feedback/review requests, regular follow-up messages, notify customers about delivery delays or send instructions about a product.
What are the Cons of FeedbackEmails?
- Supports only US marketplace - the service works with only one marketplace, so it is not suitable for buyers who sell in European and Asian markets.
- There is no monitoring of reviews and feedback - you will not be able to follow and respond in time to the most important aspects of your online reputation. Moreover, product reviews have a huge impact on Amazon rankings, sales conversions, and ... ultimately, profit.
- No A/B tests and open-rates - you will not be able to assess the effectiveness of your emails, since the system does not show the percentage of buyers who actually opened them. Also, you will not be able to quickly test several different variants of letters. In fact, you send emails blindly and hope that they will work.
- Limited functionality and size of attachments - FeedbackEmails has a very limited set of settings for campaigns, which limits the ability to use the service more efficiently. The size of attachments is limited to 500 kb, while Amazon allows you to attach files up to 8 Mb.
- Expensive extra emails - if you exceed the message limit in your tariff plan, you have to pay for each new message and the price is quite high.
What is an alternative to FeedbackEmails?
FeedbackEmails is a very simple service with limited functionality that is only suitable for the most basic email campaigns. You also won't be able to control the effectiveness of your emails and monitor new feedback and product reviews. These aspects have a huge impact on your success on Amazon, so you should pay attention to services with more advanced functionality.