About Flurry Analytics
Flurry is a main, overall player in the versatile application analytics market; situated in San Francisco, Flurry's overall reach is stretched out with workplaces in New York, London, Chicago and Mumbai. The organization's self-named Flurry Analytics web analytics programming arrangement is as of now consolidated into more than 400,000 versatile applications utilized by more than 1.2 billion gadgets around the world. Since its establishing in 2005, this secretly held firm has raised more than $50 million in funding. These assets were utilized to make various analytics and publicizing administrations notwithstanding Flurry Analytics, including AppSpot, AppCircle, Flurry Personas, and Flurry Commercial center. Flurry web analytics arrangements are utilized by a huge number of free application designers and little organizations, just as bigger firms in the tech world, remarkably including Electronic Expressions, Skype, Groupon, eBay, Zynga, Rovio (of Irate Birds notoriety), MTV, and CBS.
Flurry Analytics, initially dispatched in 2008, is a versatile application analytics arrangement that was made to give clients more noteworthy knowledge into how purchasers associate with portable items and applications, giving estimations of the application's crowd, client commitment, reach, client maintenance, change rates, income, and other crucial data. Accessible for Android, iOS, Windows Telephone, HTML5/Half and half Applications/MobileWeb, BlackBerry and JavaME, Flurry Analytics is intended to be not difficult to utilize, and the organization flaunts its free progressed web analytics stage requires only five minutes to incorporate with most other analytics stages. Flurry Analytics is persistently refreshed with new provisions. The assistance is based on a 'Major Information' stage, with cutting edge highlights including: pipe examination, custom division, crowd segment gauges, benchmark correlations, and transformation following accessible for power clients. Furthermore, Flurry Analytics is viable with any remaining Flurry contributions, like Flurry Personas, permitting clients to section their crowd by interests or different models.
The organization's starting point traces all the way back to 2005 when the organization was established in San Francisco by Aundré Brown, Richard Coleman and Richard Earle. The authors had both worked at Nielsen On the web, and had utilized the organization's online study devices to gather data about application utilization. Accordingly, they found that there were no instruments accessible that gave application makers this sort of data. Flurry Analytics is centered around expanding portable application client experience information by adapting versatile applications by means of publicizing and analytics administrations. By 2013, the firm recorded more than $50 million in investment moving it in two rounds of financing, and moved its central command to New York City in 2012.
Flurry Analytics Features
Flurry Analytics provides you with a set of analytics tools designed to consume your data – and return the best possible reporting results for running your business.
Flurry Analytics features and capabilities, include:
- Flurry Push enables app developers to send targeted messages to re-engage and retain users across Android and iOS. Mobile developers can leverage the power of push notifications to effectively grow usage and revenue – all for free, all now available in Flurry.
Here’s a cli of the Flurry Push platform, built to abstract away the complexity of pushing notifications to your app’s users.
What it does: Builds custom push notification campaigns with tools like segmentation, targeting and messaging based on user behaviors including app usage.
Flurry Push is currently available for developers with iOS and Android apps. Apps must be integrated with Flurry Analytics to take advantage of the Flurry Push platform. For more details on how to get started with Flurry Push, please visit the Flurry Help Center.
Flurry Mobile Engagement Platform has been used by developers in more than 30 countries worldwide since its launch in April 2014 at the MobileBeat conference.oser look at what Flurry Push has to offer:
Track engagement and retention with Flurry Push Event Reporting. Get insights into where users drop off at every step of the funnel – from app download, to opening the app for the first time, to making a purchase – and use different strategies to improve user experience at each point.
Leverage Flurry Push segmentation to send highly targeted messages that optimize conversion rates. With Flurry’s advanced machine learning algorithms, push notifications are more effective than ever before for driving new-user acquisition, re-engaging inactive users and improving in-app spend.
- Real-Time Metrics, providing you with real-time data on how your app may be impacted by user updates, user acquisitions, or enhancements.
We're taking the guesswork out of your process by showing you what's happening to your app right now. We have a full suite of analytics tools designed to help you make better decisions about how to grow and optimize your app. Our dashboard provides real-time metrics, insights, and customized alerts so you can decide when to push updates, how much promotion is needed, or if it's time for a change in strategy.
Our tools are well-suited for anyone looking to streamline their workflow or find new ways to grow their user base.
- Focused Dashboards, in fullscreen mode, that let you view all the metrics from a given metric area on a single page.
Focused dashboards are in full-screen mode (no browser chrome or menus) with all the metrics from that dashboard.
The set of focused dashboards in the dashboard view section is sorted by metric area which you can select on the sidebar. Selecting a focused dashboard will also open it up in fullscreen mode with all metrics visible. A single focus toolbar (containing toggle buttons for each metric) is available at the top of each focus/dashboard page to further navigate between areas and edit configurations. The tools in the toolbar let you view raw stats, compare sets of metrics across different pages, share links to these views via social media, etc.
Revenue Analytics within Flurry allows you to track your In App Purchase (IAP) Revenue from transactions that occur within your iOS app or Android app in order to determine if your app is producing revenue from in app purchases at the levels you expect. Flurry tracks IAP transactions from the time a user makes a purchase within an app to the moment they complete a payment, transfer or cancel a transaction. Flurry also provides you with a way to see if your app is active and if any users are engaging with the app while they are logged in.
Each transaction you track will be assigned to a certain transaction type, which Flurry automatically labels with one of the following terms: Purchase, Free Trial, Trial Version, Paid Upgrade, Paid Downgrade and Cancelled Transaction. Each of these transactions is given a numeric ID that Flurry uses to keep track of all of the transactions that belong to that particular pair.
- Crash Analytics 2.0 in Flurry gives you, in real time, information about crashes, exceptions and errors in your app. This allows you determine the root cause of any issue quickly, keep your app running well and the users of your app happy.
In this article, we describe the three steps required to enable analytics for crashes, exceptions and errors in your app. First, you'll need to connect your app to Flurry. Next, you'll need to enable crash analytics. Finally stop receiving anonymous error data by flushing the Flurry cache if you were not able to do so when you activated Analytics 2.0.
Connect your app's back-end server with Flurry
Before enabling Analytics 2.0 for crashes, it is important that your app is connected with the back-end server on which it runs. This will allow Flurry to receive detailed information about users who are experiencing issues in your app once you enable Analytics 2.
The Analytics Reporting API enables you to export your data, based on standard formats such as CSV and JSON, allowing you to integrate it into web dashboards, data warehouses and any other system you might use for managing your business.
You can authenticate your requests using Basic HTTP Authentication with a user and password, so every request you send to our server must include an Authorization header.le Type's Builder plugin, users can create custom forms for making their data available via the Reporting API under a specific set of columns or categories.
- Comparison capability, with context controls, that lets you select multiple items for display at the same time and to quickly move between comparisons.
The comparison capability allows you to compare two or more items simultaneously. You can select items from a list, drag them from windows, or paste them from the clipboard. When comparing two items the larger of the two is displayed on top and all others are hidden. When you want to view another comparison just click on the one you want to view and it will be displayed in a new window. You can also use hotkeys to switch between comparisons quickly so that you don't have to keep going back and forth between windows.
- Filtering of data, so that you can apply filters, like Country, Age, Gender and Language on the fly and view the results instantly.
Groups, which let you take items, like Apps or Events, and group them together to quickly move between the contexts that matter for you.
- Explorer, with support for Measures, Funnels, Retention analysis, User Journeys, and User Segments, with each returning results based on your most complex queries – within seconds.
Kennisplaza is an intuitive web-based application that allows users to create reports on anything they like, share with colleagues via team collaboration, and manage all their findings in one spot.
This tool is perfect for marketing, finance, product management teams or anyone else who needs to track business performance. It offers the tools of a spreadsheet plus the power of reporting and insights into user behavior across multiple channels.
When businesses need to get more strategic about their data-driven decisions (and make them faster!), they turn to Knowledge Plaza.
The KPlaza dashboard includes real-time tools designed specifically for managers who need quick access to information for making informed decisions.
Developer Advantages
With these Flurry Analytics tools, you’ll be able to take advantage in your apps of
- real-time data processing because speed is important in making critical, time-sensitive decisions
- flexibility in answering questions that are most pertinent to your business
- frictionless workflow that adapts to how you work, not the other way around
- And, of course, you can use Flurry Analytics with your own data. To try Flurry Analytics today, sign up here.
- Business Intelligence is available on Flurry Analytics on iOS and Android for developers building apps on the new Flurry Analytics platform.
Conclusion
The Flurry Analytics SDK provides you with the tools and resources you need to gain a deep level of understanding about your users’ behavior in your apps. Set up advanced analysis of complex events, with metrics, segments and funnels to better track your users’ habits and performance.
This guide covers the essentials of Flurry Analytics so you can begin to collect and analyze data from your mobile apps. If you are new to Flurry Analytics, we recommend you also check out our introduction to Flurry Analytics, or watch a webinar on setting up Flurry. If you wish to add custom events and attributes to your application, we provide best practice documentation for this in the Mobile SDK Development-Custom Events and Attributes guide.
