Overview
Fyber is a leading mobile advertising technology company with headquarters in Berlin. The mobile ad network by Fyber supports a broad range of parties – app developers, advertisers and agencies, other ad networks and DSPs. It combines proprietary technologies and expertise in mediation, ad server, RTB, video and audience segmentation to create holistic solutions that shape the future of the app economy. It providers advertisers with programmatic ad formats that are IAB-standard compliant (Open RTB 2.3, HTML5, VAST). With Fyber app developers can run video, interstitial, engagement and install campaigns.
Fyber recently fully merged its three previous acquisitions: Heyzap, Inneractive and Fyber RTB (formerly, Falk Realtime), and is now operating under one single brand. It is publicly traded on the Frankfurt Stock Exchange under the symbol FBEN.
Key Features
- App developers can maximize their revenue
- Direct access to over 180 DSPs
- Drive installs and boost your userbase
- Over 7,500 direct integrations with mobile app developers
- Fyber is integrated with key attribution partners
- Ad formats include: rewarded video, interstitial, offer wall, banners
- Connect with global brands
- Increase retention and sell inventory
- Real-time reporting that hits KPIs
- API data from each network
Fyber connects app developers and media companies with advertisers through the power of technology. Across every device. We are an independent advertising technology company devoted to delivering global audiences at scale through a powerful cross-platform monetization & advertising solution. Our SSP, Ad Server, Exchange and Mediation products empower thousands of the world’s leading app developers and publishers to generate business-critical revenue streams and serves over half a billion monthly active users globally.
Server-side demand management
Customize your ad monetization with server-side demand management tools. Take instant action on your direct ad network deals with Fyber’s flexible and comprehensive demand management tools. You can top-rank ad networks in specific countries, set eCPM guarantees from ad networks, and sell your valuable first impressions at a premium. Combine manual settings with overall automation to build an effective, customized monetization strategy. All changes can be executed directly from the Ad Monetization Dashboard with just a few clicks, without having to touch a single line of code.
Unified analytics and reporting
Discover ad monetization opportunities across all demand sources with easy-to-use analytics and reporting tools. Get an immediate birds-eye-view of your ad revenues, ad networks, and top performing ad formats so you can take immediate action. Break down your data by app, country, ad format, and ad network to analyze which channels are performing and instantly optimize for the best results.
UX controls
Design the most engaging, relevant user experience. User segmentation tools help you categorize audience based on app usage, behavior, and demographic data to deliver a targeted, relevant ad experience so you can extract the maximum value from every view.
Advanced video pre-caching
An industry-first for mobile that removes the pain for heavy video loads that can slow down your app performance. Use the advanced pre-caching controls to reduce data and memory usage, cut load times so your video ads won’t impact your app’s performance.
For Publishers
With Fyber, publishers can maximize their monetization with high quality ads from global brands. Advertising partners connect with publishers via programmatic and managed campaigns.
The following ad formats are available with Fyber:
- Rewarded video
- Offer wall
- Banners
- Interstitial
With Fyber Ad Serving publishers can increase their retention and sell inventory directly. They are able to run multiple campaigns across direct, programmatic, and mediated networks to drive maximum revenue. They can also cross-promote other apps from their portfolio to users to increase lifetime value beyond a single app.
Access to analytics and reporting allows publishers to discover ad monetization opportunities as well as break down data by app, country, ad format and more. User segmentation tools help publishers categorize audience based on app usage, behavior, and demographic data.
For Advertisers
The publishers network that Fyber offers provides advertisers with integrated possibilities for audience engagement. Fyber offers the following types of advertising campaigns:
- User Acquisition
- Interstitial
- Performance
- Video
Advertisers are able to choose what region they desire, as well as being able to manage the age and gender of the targeted users. Account managers can also help advertisers with their campaigns, from planning and testing, to optimizing.
