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Overview
GetResponse is an email marketing software that allows you to build relationships with your leads and customers while selling your goods and services.
You probably realize by now the importance of interacting with your leads and customers, so you can build authority, prestige and reputation, all the while increasing sales for your business.
GetResponse is for you if you’re a blogger, marketer, author, coach, consultant or entrepreneur who sells products or services.
GetResponse boasts 24/7 customer support, and is among one of the most highly regarded email marketing service providers on the planet.
GetResponse allows you to import your existing leads into their system, so you can start building rapport and start selling immediately. Your leads don’t have to confirm their subscription during the importing process.
Get Response Advantages
Email Deliverability – One of the key advantages of GetResponse is their email deliverability. The difference between a good email deliverability and a low deliverability is the difference between email campaign success and failure. If you can get your emails in the inbox of your subscribers, then you’ll be a leg up over your competitors who can’t reach the inbox.
This is significant, because many other email marketing solutions suffer from a lackluster deliverability, especially if you’re using a self-hosted solution.
Pricing – Another big advantage of GetResponse is the pricing model. The pricing model is best suited for startups and email marketing beginners. You can subscribe for 30 days without paying a single red cent, so you can determine if you like their interface and features before investing in what is already a nominal fee.
When it comes time to scale your email marketing newsletter, the gradually incremented pricing plans won’t be a shock to your marketing budget either.
Reputation – GetResponse is one of the original heavy hitters in the Email Marketing world. They’ve been around for years, and have a stellar reputation for customer service, innovative features, and affordable prices.
Get Response Disadvantages
Competition – One of the major disadvantages of GetResponse, and almost any email marketing service provider is that there’s so much competition. Especially over the last few years, there have been so many brand new email marketing solutions popping up on a seemingly daily basis.
Lack Of Clarity – Due to a crowded field of email autoresponder service providers, it can be difficult to determine if GetResponse is the ideal email marketing solution for your business.
Luckily, this very review of GetResponse should help demystify whether or not GetResponse can be a viable solution for your business, even if you’re suffering from overwhelm with regards to all of the viable solutions that exist for email marketers.
Arguably Costly For Large Organizations – If you have hundreds of thousands of subscribers, it might be more cost effective to manage your own self-hosted email solution. This issue isn’t cut and dry however, since managing your own self-hosted email platform comes with a troubling array of technical problems.
Therefore, even large corporations might benefit from having a third party (such as GetResponse) host and manage email subscribers, which can actually help mitigate cost over the long-term by reducing technical requirements.
Get Response Features
What You See Is What You Get Email Editor – Contrary to popular belief, you don’t have to know a single line of code to write beautiful email marketing newsletters. You can use the GetResponse editor to craft beautiful newsletters using a simple drag and drop solution.
Automated Email Sequences – Maybe you want to craft a killer 21-day email autoresponder campaign that all of your new leads and prospects receive on a timeline that you plan in advance? Or maybe you want to craft an entire yearlong campaign! Either way, delivering automated email sequences is a snap using GetResponse.
Mobile Responsive Email Templates – You’ve probably noticed that almost everyone is using their smartphones to open, click, and even send emails these days. That’s why crafting mobile responsive emails has never been more important. With GetResponse, crafting mobile responsive emails is the norm, so you never lose out on your end users who read your emails on the go.
Easy Lead Capture Page Design – You don’t have to be a design guru in order to create beautiful lead capture pages. That’s because GetResponse has premade lead capture page design templates that you can use, and also an editor you can use to create your own.
GetResponse Hosted Lead Capture Pages – One little-known benefit to using GetResponse, is that you can actually get them to host your lead capture page for you! This is ideal if you’re launching a lot of email campaigns simultaneously, or if you don’t have a web host of your own to serve your lead capture pages immediately.
Poll Your Audience With Surveys – If you know your end user demographic, you can build unshakable rapport, prestige, and authority that lasts a lifetime. One of the best ways to do that, is by polling your audience! With GetResponse, setting up polls is easy and intuitive.
24/7 Live Support Via Chat – Maybe you’re a night owl who works on email campaigns at 3 in the morning. But what happens if you hit a snag? If that ever occurs, rest easy because GetResponse provides free 24/7 support via chat to all of their customers.
Social Sharing Integrations – So you can turn your email subscribers into your own list building force! Social proof is one of the best ways to grow your subscriber base, especially if your audience loves your content.
Stock Image Library – Have you ever been frustrated when you shell out hundreds, or even thousands of dollars for stock images? If that’s the case this feature is something that you’ll appreciate. GetResponse provides over 1,000 high resolution stock images that you can integrate into your email marketing campaigns.
Integrated Spam Checker – If you’re worried that your emails will land in the spam folder, and not the inbox, the integrated spam checker that GetResponse provides will help ease your worries.
Easy List Import – Maybe you already have a list of subscribers, but you have no idea how to email them? If that’s the case, be assured that GetResponse will allow you to import your leads, and your subscribers don’t have to confirm their subscription.
Advanced Segmenting – If you’re interested in taking your email campaigns to the next level with segmenting, GetResponse has all of the advanced features that you could ever desire.
Comprehensive Statistics – Do you love to look at numbers, so you can better optimize your results? If you love statistics, and if numbers make you happy, you’ll spend hours (if not days) reviewing your campaign statistics within the easy-to-read GetResponse control panel.