Google Ads review
Google Ads are a great way for businesses to promote their products, services, and content in a way that's always relevant and served up to the right people. Not only that, you only pay when someone actually clicks on your ad. That said, buyers still trust organic results over ads, many of the best keywords are very expensive and competitive, and it can be quite difficult to master the platform.
The pros of Google Ads (Cliff's Notes version)
- You can target pretty much anyone; the reach of Google is virtually limitless
- You can ensure your ads are always relevant to the user
- Your ads are always going to the right people
- You only pay when someone actually clicks on your ad
- You can remarket to people who have already been to your site
- Google gives you a ton of really good data you can use to improve performance
The cons of Google Ads (Cliff's Notes version)
- People trust organic results a lot more than the ads
- The best keywords are always really expensive and don’t always convert
- There are so many tiny settings and tools within the platform to worry about that in order to see success you might as well hire another full-time employee
A few of them are built into Google Ads, and the rest are smart marketing techniques for creating an appealing ad funnel.
Include seller ratings
Let’s start with a strategy for your Google Ads that combines the power of visual storytelling with a strategic method to leverage social proof in marketing.
It’s the seller ranking you can add to your promotional messages to increase clicks and set yourself apart from competitors. It’s represented by a five-star display showing your current rank.
The five-star image speaks volumes. We’re used to seeing it on just about everything, from movie reviews to Amazon products. Adding it to your site boosts credibility immediately.
According to Google itself, ads with seller ratings get a click-through rate that’s 17% higher than equivalent ads without the feature enabled.
Another study done by a third party found conversions increased as much as 50% when adding the seller rating feature.
The best part? Adding this is completely free.
As long as you have at least 30 live reviews written in the last 12 months (10 in Google’s interface language), and you have an average of at least 3.5 stars, you can include this feature.
If you aren’t there yet with your reviews, keep encouraging customers to rate you around the web.
It helps your marketing overall, and once you hit the threshold you can add it to your Google Ad campaigns.
Improve your landing page
How Much Does Google Ads Cost