What is Google Insight For Search?
Is a tool used to analyze website searches based on data compiled from millions of people and these data are provided by Google algorithms. In addition, this tool also displays the results for the "keyword phrases" that users are most interested in and searched for. Detail:
- Compare the volume of keywords being tracked and compare between them;
- Related keywords get the most attention and the most searched keywords;
- Categories are based on top keywords, and categories are based on the most important keywords
- The category is based on the volume of the keyword, the relative increase in the keyword in its category
- Geographical keywords: the country, city, and location where that keyword is searched the most
- You can search for a combination of the above.
Insights for Search shows the following search data
- relative keyword search trends for keywords (and A/B comparisons between keywords)
- top related keywords and hottest rising related keywords
- category based top keywords and category based hottest rising searches (and overall top 10 rising searches)
- category based keyword search volume trends, and the relative growth of a keyword compared to its category
- countries, states, and cities where a keyword query is popular
- you can also mash up many data points, like celebrity searches in New York in the last 30 days
Keywords are weighted such that their top volume day is anchored at 100, and other days are represented as a relative percentage of that search volume.
How to use Google Insight?
Google Insights for search shows keywords in a way that aggregates sub-keywords. You just need to enter the keywords that you want to analyze, choose the location (the customer group you want to target). You should analyze many groups of keywords at the same time to base on that database and come up with suitable keywords for Website SEO campaign. Note, you should analyze keyword over many different times because time always tends to change and of course the keyword too. Don't forget to target everything from images to news.
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