What is Grapevine?
Founded in 2012, Grapevine is one of the world’s first leading influencer marketing organizations. We sit squarely at the intersection of technology and managed services to provide our partners with unmatched influencer program results.
The Grapevine network includes more than 170,000 creators who generate more than 6 billion monthly views. Advertisers leverage Grapevine’s workflow management software and proprietary tracking and analytics to measure direct response and conversion rates from promotional content on YouTube, Facebook, and Instagram. Our technology is redefining engagement and ROI for brands and agencies, as influencers like Casey Neistat, Comedy Central, and The New York Times leverage PebblePost to achieve their content marketing goals.
Content and keywords
Influencer marketing, is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals rather than the target market as a whole. These individuals are known as 'influencers' because of the ability to influence the opinions, perceptions, attitudes or behaviours of others. For example, bloggers are often considered influential individuals in their respective fields and are used by companies for promotion. As a result of this emerging form of marketing, companies can reach out to targeted individuals based on their knowledge and expertise in a specific area, instead of creating mass campaigns that do not necessarily relate to the target audience. Influencers provide an opportunity for brands to extend their reach in ways that were previously unachievable or cost-prohibitive.
Influencer marketing is a relatively new form of marketing; however, it has been increasing in popularity in recent years. It is often advertised and perceived as a more cost effective and effective method of marketing compared to traditional methods such as TV advertising and outdoor advertising. These costs can also be decreased if the campaign includes multiple influencers to promote the product or service, instead of one single influencer.
Influencer marketing has been studied by numerous academics, media professionals and marketers over the past few years. In 2013, "The Guardian" reported that brands pay 10-20% of their marketing budgets to influencers. The report also suggested that, of the £1.3 billion marketers spent on influencer marketing in 2012, less than 10% of the money was spent on traditional methods of reaching out to consumers.
Influencer marketing can be defined as 'a marketing campaign where a brand works with a social media celebrity or expert in an area within which they are considered to have high authority'. This definition has been explored in greater detail by several academic studies including "The Rise of Influencer Marketing" by Jason Johnson, "Influencer Marketing: When Celebrity Becomes Currency" by Jonathan Spira and "The Economics of Digital" by John Giannandrea.
Influencer marketing is a rising phenomenon and, as such, the rising influence of new media on consumer behaviour has given rise to new approaches to marketing that use influencers as the main vehicle of reaching consumers. Influencers, such as YouTube users and Instagrammers, can be targeted by brands for paid endorsements or product reviews. Using the power of social media influencers' audiences, brands can reach consumers quicker and more effectively than they could using traditional advertisements.
Influencer marketing provides a platform for personal endorsement or recommendation via a third-party by a celebrity or expert in their field that consumers find attractive and who is not directly involved with the ad campaign.
Links to this website and profiles in social networks
Profiles and accounts in social networks
three profiles were found for Grapevinelogic.com in social networks. Among other social networks the website is represented in Facebook, Twitter and LinkedIn.
GrapevineLogic.com is hosted by Wix.com with server located in United States. The website is associated with 100 domains which are mainly focused on web development, programming and SEO topics related to GrapevineLogic.com.
Facebook, Twitter and LinkedIn are used by the website GrapevineLogic.com for promotion of their website. The website uses 1 email addresses to handle their accounts. Among other names to handle the accounts, the name Wix is used as well as firstname.lastname@example.org . The domain GrapevineLogic.com was found 14 times in 9 different IP address ranges. More IP details about grapevinelogic.com are shown below along with a map location.
The server used by the website GrapevineLogic.com is located in United States and the hosting company is Wix.com located in Scottsdale.
Grapevine Pros & Cons
Grapevine (grapevinelogic.com) is a well-known influencer marketing tool which competes against other influencer marketing tools like ClickBank, ShareASale, CJ, Impact and Flexoffers. Based on our in-depth Grapevine review, when compared to its competitors, Grapevine is a mid-range performing brand within its category. Read the full Grapevinelogic.com review below for more details.
First Things First: Who is Grapevine Company For?
Grapevine is one of the most popular online marketing tools that are being used by thousands of marketers everyday.
Who is Grapevine For?
Grapevine is trusted by over 7,000 marketers to help them reach their target audience on a daily basis while they receive an income from doing so. If you are searching for a service that provides great results while allowing sole ownership on your products, this could be the right fit for you.
What Platforms Does Grapevine Work On?
The Grapevine platform works on all devices with iOS & Android Apps which can be downloaded straight to your phone or tablet.
Grapevine is intended to cater to small businesses. To use the Grapevine platform, you have to be a business owner or an account manager who represents the company. This means that your Twitter account must have a minimum of 100 followers. You are required to have at least 500 followers on your Facebook account, and 3,000 subscribers on your YouTube channel. Although these requirements may sound overwhelming for newbies, it's not too difficult to reach these minimums, especially if you can organize your business following in a way that promotes your products or services.
What do I dislike?
Very limited ability to search. Too many influencers with fraudulent audiences. Both platform cost and commission on all influencer partnerships.
It's no secret that Facebook and Instagram have been struggling lately. The company has faced declining user rates, a lack of innovative products and services, and more. These issues aren't going away anytime soon either: the social media giants are still grappling with the aftermath of the Cambridge Analytica scandal, which revealed that political data company's misuse of 50 million Facebook users' personal information to influence and sway voters in the 2016 USA presidential election and the United Kingdom's 2016 Brexit referendum.
With all this in mind, we wanted to take a closer look at why Facebook and Instagram marketing is still relevant and worth your time — despite some of its drawbacks — and examine how you can make sure your businesses is set up for longterm success on the platforms.
Why Facebook (and Instagram) Marketing Still Matters
Let's start with Facebook: The social network is currently home to 1.45 billion monthly active users . That's more than half of the world's entire internet population; that's about 1/4 of all human beings on Earth .users' personal data.
2017 was a year of great change, but it also marked the end of Facebook's reign on the internet. Challenges are swiftly approaching, and it's critical for all businesses to prepare for what's ahead.