What is Heap Analytics?
Heap provides a unique approach to user analytics by capturing all user interactions and analyze these interactions without the need to ship code or wait for data. The platform is easy to install and user. Once the code is installed into your website, you can automatically monitor every client-set events, such as clicks, page views, gestures, form submissions, and more. Or you can try this service, it also do that.
The system is loaded with powerful features, including data capture, event visualizer, user search and interactions, and funnels. Heap makes it easy for businesses to identify their users in-depth as well as monitor custom events. All reports generated using Heap is based on real-time data, which means your reports are accurate and timely.
Features: Heap Analytics Review
Heap Analytics is packing a lot of features that can help boost the ability of any website owner to accurately track the amount of user interaction that occurs on your webpage at any given time.
To make sure that you understand all of the core features and capabilities of this platform, we’re going to provide you with an in-depth breakdown of all the different capabilities that you will have access to if you happen to decide that you need this platform to further the progress of your website optimization needs and visitor tracking statistic meaningful insights.
Make sure you read this entire section in full to ensure that you will be able to use this platform to advance your website optimization and organic traffic user flow.
Event Visualizer
Since the base of this platform revolves around tracking the amount of interaction that users engage in on your website, it gives you detailed analytics and visualization about each interaction, which will allow you to see in real time what kind of elements are enticing visitors to interact with your website the most.
The event visualizer feature on this platform is very useful because you can see an actual picture of how visitors are interacting with your website so that you can increase the amount of natural traffic user flow that you receive.
By using the data and insights gathered by this platform, you will be able to create a strategic marketing plan that addresses all of the core areas you’re trying to improve as they relate to your website and how your audience interacts with the content on it.
By giving you a visual representation of these metrics, you will be able to create a more actualized plan in terms of how you can improve your website’s layout and overall functionality.
Conversion Tracking
If you have products for sale on your website, tracking the number of conversions that you get is absolutely critical if you plan on progressing the overall effectiveness of your marketing and website optimization efforts.
This platform gives you access to in-depth conversion tracking capabilities, which make it easy for you to stay on top of how many sales you’ve made and how your website is performing in general as it relates to the amount of total revenue and interaction your website is garnering.
You can use this conversion tracking feature to monitor the number of sales that you’ve made for particular products and see other useful information like how long a visitor viewed a certain product or whether or not they removed it from their cart before completing the checkout process.
This is a very useful feature that will allow you to further the overall profit margin and completed checkouts that your website gets on a regular basis. You can use this information to improve your product marketing approach and layout so you can perfectly align how your customer browses your website with the way that you present various options to them.
Website Search Inquiry Tracking
When a visitor is interested in a particular topic, product, or webpage, they will often times perform a search so that they can access that specific content much faster.
You can learn a lot about your visitors by the specific key terms that they search for and how often they perform these searches. This platform lets you access in-depth information about how many times your website visitors have entered a specific search term into your search field and how long they stayed on any particular page that they may have searched for.
There are a lot of different ways that you can utilize the information gathered from finding out about what exactly your visitors are searching for and how they are interacting with the content that they are searching for.
Data Capture
If you have any analytics data capture forms on your website like “enter contact details” or other related forms that require your visitors to enter personal information, this platform will keep you updated as to what information they have entered and what forms they have interacted with.
This information can be used to help you further target your audience and visitors with content and advertising strategies that play on their core interests at heart. The data capture feature has very unique benefits depending on the type of website that you run and what particular products or services you offer.
For example, someone who is offering an online webinar class or training course can use the data capture event alert to find out what time of the day their visitors are most active and how many people are really serious about participating in whatever class or informational training guide they may be offering.
If you’ve set up a website for an event scheduled to take place at a physical location, you can the data capture event tracking capability to confirm the validity of those who signed up.
Regardless of what specific type of website you may be running, this feature can be very useful in helping you further your overall site optimization and marketing results.
Graphs
Historical data collection is something that is an undeniable part of the entire website optimization and user interaction tracking process. By being able to compare and see how your website has been performing over a specific amount of time, you can configure your specific marketing strategy to target the areas and time periods in which you see the most activity happening on your site.
Using the historical data generated, you will be able to pinpoint very specific times periods and what was going on with your website during that period to see how any changes may have affected the way that users interact with your platform.
With all of this important data being displayed in the form of a graph, it makes it a lot easier for you to gauge and analyze trends so that you can consistently make improvements on how you market content and what entices your site visitors to interact with its various elements the most.
Funnels
Sales funnels are the best way to promote and gain high conversion rates for a particular product or service. When using sales funnels, it’s vital that you track the amount of interaction and engagement that it receives in addition to the specific type of interaction that it gets from the traffic your drive to it using your marketing strategy and method.
This platform allows you to easily monitor how visitors are interacting with your sales funnels, and you will be able to access meaningful insights like whether or not they entered their personal information, how long they stayed on a particular page, and other vital statistics which will help you improve the overall setup of your sales funnel.
You will be able to track the interaction rates of every sale funnel that you have set up, if you know what you’re doing, there can be a lot of advantages to using this feature so that you can optimize the number of conversions you get from your sales funnels.
This feature is especially beneficial to those website owners that sell products or own an eCommerce business. However, there are other industries that can benefit from this feature.
User Interaction Tracking
At the core of what this platform provides, you will find user interaction capabilities that far supersede many of the other platforms and solutions out on the market that offer similar capabilities.
This platform gives you access to very intuitive and in-depth tracking statistics about how your users interact with the various elements of your website with every visit that they take.
If you’re someone who is trying to gain further insights into how visitors are interacting with your website, this platform has a lot of integrated features and capabilities which will allow you to do so very easily and seamlessly.
Multiple Website Management
One of the best features of this platform is that it gives you the ability to manage multiple different websites using one account. With this feature, you will be able to keep track of how users are interacting with all of your different websites regardless of what industry or specific niche they may revolve around.
By using this platform to track user analytics across all of your websites, you will be able to create a cohesive and effective marketing strategy that can be applied to almost anything related to your online business.
All of this powerful user interaction, monitoring, and tracking features are what separate Heap Analytics from other platforms. While most platforms give you access to basic information such as how long a user has viewed a certain page or how many clicks a particular link posted on your website gets, this platform provides you with a detailed breakdown of every single action that a visitor can potentially make while on your website.
You can use all of these different features in combination with each other to provide your customers and visitors with an optimized experience that caters to their specific likes and interests.
This will help you further increase the number of overall sales and interaction that your site gets so that your online business can begin experiencing the success you’ve always deserved.
Now that we’ve covered all of the main features offered by this platform in detail, it’s time to take a look at some of our top recommended alternatives if you don’t think this platform will be able to meet your user interaction tracking needs.
How Much Does Heap Analytics Cost?
Heap Analytics Pricing Plans:
Users looking to analyze up to 5,000 interactions per month get to use Heap Analytics for free. Enterprise packages, on the other hand, are priced by quote.
Analysis – Free
- All Analysis features
- 5,000 Sessions per Month
- Email Support
Infrastructure – Custom Enterprise Pricing
- All Analysis features
- Millions of Sessions per Month
- On-Site Support
- Heap SQL
- Single Sign-On
- Data Science Consultant
- Custom Data Retention
- Service-Level Agreements
- Invoice Billing
- Custom Terms
Heap Analytics Conclusion
We’ve gone over all of the most important information that you need to know about whether or not Heap is the right web analytics tracking platform for your needs.
By using thse resources, you’ll be able to make your decision on whether or not Heap is worth using for your next web analytics project.
We also share with you the most important features of Heap, which will help you make an informed decision on whether or not it is the best fit for your needs.
Of course, our team members are always available for any questions that may come up when trying to decide what tracking platform to use. We’re happy to provide assistance when needed! Just contact us anytime.
Write an introduction to an informative and factual blog post titled "".is guide as an informative tool to help you base your final decision on, you will be able to confidently choose the right tool, which will help you learn more about how your target audience interacts with your website, and it’s content.
