How often, when planning your marketing strategy, do you think about not using any of the features available on the resources? Regardless of whether you are a beginner or an experienced marketer, from time to time experts overlook some features that could help them accelerate growth and strengthen their presence on the platform.
One of these features is live videos on Facebook. Yes, we know it's available on Insta, YouTube, or TikTok, but few people know that this feature is also available on FB. It is not much different from streaming on well-known sites, but, like everywhere else, it is a link in building a loyal audience and strengthening ties with subscribers.
In this article, we are not exploring live videos as a phenomenon, but an important metric that affects the success of online streaming - views. We will share 3 smart tactics for getting views that will help you improve the visibility of your content and account statistics in general. Read on!
Investing in an Account
It's no secret that marketing, like any long-term project, requires a budget. Getting metrics is no exception. Nevertheless, there are several investment options - some of them require large financial investments, and some, as indicated by the link https://viplikes.net/buy-facebook-live-views, are available for virtually any wallet. This service is aimed at entrepreneurs and influencers who need fast and reliable results for the long term.
How does it work? In fact, the company provides you with views from real users for little money. The people working with this company are regular users of the platform. That is, algorithms regard such actions as real - it's not like before, when only numbers were important and companies offered bots and fakes for these purposes. Today, engagement and reach indicators are important, so numbers are not as important as statistics in general.
Ultimately, such consistent actions significantly speed up the promotion process and allow you to focus on other things, such as creating resonant content.
Despite the advantages, it is important to understand that this boost is not a panacea. Of course, you will get results instantly, but it is ideal to use paid services with free organic ones, which we will discuss below.
Invite Guests
From year to year, we see how influencer marketing is developing rapidly. This is not surprising - users are tired of pop-up “inanimate” ads and naked calls for certain actions (purchase, viewing, and so on). Therefore, collaborating with other influencers and/or entrepreneurs is a smart way to get more views coming from your target audience - people trust people.
However, this method also has nuances. One of the main ones is the correctness of the guest's choice. The person you invite should resonate with your content and subject matter, but not be a direct competitor. In this case, you will get what you want, but it will not contribute to the growth of a direct competitor, who can significantly improve his statistics in the future compared to your indicators.
By the way, we don’t recommend inviting stars immediately after the promotion begins. Pay attention to influencers who don’t yet have a wide audience - subscribers trust them and won’t consider collaboration as an advertisement.
Plus, micro influencers are more willing to make contact. This means that you will not have to arrange additional negotiations before the collaboration or pay money. Influencers with a small audience are also determined to develop their pages and are looking for ways to grow quickly. Don't chase after big numbers - a small increase in visibility is enough to start.This is what you need for organic growth.
Mastering the Cross-Promotion
Going beyond one platform is always a good idea, including when increasing live views. Consider publishing stream announcements on all sites where you have an audience. It can also be messengers (and stories in them). For example, create a bright post announcement and post it wherever you have an account. If there are relatives, friends, or colleagues among your subscribers, ask them to support your stream and repost the information. Word of mouth is still relevant today, and it will continue to work smoothly for a long time. Take advantage of multichannel - there is nothing better than to declare yourself on several resources at once.
Don't forget to leave a link - this is a necessary element for the convenience of users. You can also place a link in the profile header and encourage users to take action – mention the stream in one of your videos or stories so that viewers will want to explore the information through the link. This will improve your clickability. Keep in mind that it is better to duplicate the announcements several times before the start of the stream. Try it in 48, 24, 12 and 2 hours - in this case, the interested audience will not miss your announcement and attend the live event on time.
Experiment with formats - these can be short posts (you can pin them to your feed), Stories, or engaging videos encouraging you to visit the stream. Add a little mystery and uniqueness to your live event - think about what valuable information you can give, and promise to reveal something unique at the live event. This attracts the audience and reinforces the sense of expectation.
Try Giveaways
People love receiving gifts, that's a fact. Our psyche is designed in such a way that we always notice what we can get for free. Whether it's supermarket discounts, free test drives, shopping gifts, and more. This also works in online promotion. People are more likely to want to visit your stream if I know that they have a chance to receive something important, useful or pleasant at the end of the live broadcast.
For you, as a creator or entrepreneur, it won't cost too much. The secret is that people don't care as much about what's inside the gift as the fact of its existence as a whole. As an example, if you sell information services, you can offer a discount to the most loyal viewer or an active commentator. Or consider giving away some useful item in your niche - a textbook, a set of professional paints, or something else, depending on your niche.
We do not recommend offering expensive gifts right away - in this case you will not recoup your expenses. Start with small gifts; there may be a few, but they will be inexpensive. This way you'll attract more potential fans, but you won't spend most of your budget. Additionally, you can come up with and announce a small giveaway for those who post the announcement of your stream to attract more viewers. Try it!
