How to make money on the Twitch live stream platform (for beginner)

Here's an estimate of how much Ninja earned:
- Subscriptions: close to $ 4 million
- Advertising revenue:> $ 500,000
- Bit donations:> $ 300,000
- Average sponsorship: $ 600,000 $
- Estimated average revenue on YouTube: $ 36,000

The second highest-grossing streamer is Shroud, with around $ 3.3 million per year, broken down as follows:
- Subscriptions:> $ 2.3 million
- Advertising: nearly $ 200,000
- Quyen Bit contribution: nearly $ 58,000
- Average sponsorship: $ 600,000
- Estimated average earnings from YouTube: $ 36,000

As you can see, most of the income comes from subscribers and sponsorships. They all account for a high proportion of the income of streamers on Twitch.

A. Subscribers (Twitch Partner Program)

Twitch's # 1 streamer revenue is based on subscribers.

On Twitch, viewers can choose from 1 of 3 subscription levels: $ 4.99, $ 9.99, and $ 24.99. First of all, as a streamer, you will have to split the income of a Twitch subscriber by 50/50. As you become more popular, you will get a higher percentage, possibly up to 100% in some cases.

One advantage based on the number of registrations is the recurring income. You will earn this amount every month, which helps maintain stability and will not be broken for any month.

However, you must be invited to join Twitch's partner program to increase your subscriber base. And, there are only about 12,000 Twitch creations while there are over 1.7 million active streamers, which is not an easy thing.

B. Donate bits

When you first get started, the number of bits donated by your audience will be your main source of income. "Bit" is a virtual currency on Twitch that viewers can buy and exchange to use cheer symbols in chat rooms with their favorite streamer.

These animated icons are called "Bit gems," When subscribers use them in your chat room, Twitch will pay you $ 0.01 per bit.

Streamer can also create their own custom icon, called a " cheery note," that works like a bit gem but will have a different look (this feature is exclusive to Twitch partners).

C. Advertising revenue

According to CNBC, on average, each streamer on Twitch earns $ 250 per 100 subscribers from advertising. As with cheernote, this is exclusive to Twitch partners.

Twitch offers scroll bar ads that follow the IAB (Interactive Advertising Bureau) standards and display ads. They will pay the streamer in a CPM (Cost per impression) model - you will get paid after 1,000 ad views.

It's worth noting that ad revenue has dropped significantly due to the increase in ad blocking, but you can counteract this by directly asking viewers to turn off ad blocking during live streams.

D. Live stream paid and sponsored

Once you have connected and built relationships with companies that want to promote products, you can receive sponsorship from that company to promote them in the form of live streams, merchandise, and use—product in front of the camera.

For example, if we looked into Ninja's room, we would see this person pitching the Bud Light and DXRacer chair, both of which had to pay Ninja to do this.

Another form of sponsorship is paid live streaming, where game developers will have to pay streamers to live to stream a particular game and recommend it to a wide audience hoping more people will use it. This game.

E. Affiliate Marketing

Affiliate marketing is simply advertising a product or service and offering a discount code to the viewer. Whenever a shopper uses your coupon code, you get a commission split or a flat fee.

For example, let's say you really like the gaming chair you're using, and you've agreed with the manufacturing company to give you some discount codes. Then, you share these discount codes with those who are following you. Whenever someone uses these discount codes to buy chairs, the manufacturing company will have to give you a share of the profits.

This is also a sponsorship, but instead of just displaying the product, you have to get the user to buy it. If you have a large following, affiliate marketing will be more profitable because you can earn more commissions than sponsorship.

Of course, this will depend on the commission you make and the number of actual buyers, so you'll have to keep a close eye on the numbers. Affiliate marketing is one of the first ways you can make money on Twitch without becoming a platform partner.

F. Join an esports organization

Did you know that the average salary in the esports industry is $ 60,000 / year? The top esports players can make between $ 1 - $ 3 million a year.

Although this source of income does not come directly from Twitch, showing your live streaming skills will help you get noticed and signed a contract with an eSports team.

This is considered a long-term measure. However, once making income from Twitch a major profession, any method will be long-term for streamers.

PART 2: How to build a community of viewers that will help make money on Twitch

Once you understand the different ways to check money on Twitch, it's time to get started.

Like blogging or advertising in the media, making money on Twitch requires building an active and engaged community of viewers.

To earn a steady stream of income on Twitch, you need to have around 500 concurrent viewers. That means you need to have about 500 people actively watching most live streams on your channel.

Here are the specific steps to building a community of viewers that will help you profit on Twitch:

1. Plan of Action

Before creating a Twitch account, you need to plan a specific action. To stand out from the millions of other streamers, you need to determine what your strengths are.

For example, you could:
- Be an excellent gamer in a particular game
- Be a notable entertaining character
- Use gimmicks to resonate (for example, talk about yourself) value while playing a game or something unique).
- Create close relationships with viewers (call them by name, ask about their life, ...)
- Teach viewers how to play better and explain your decision-making process.
- etc
- Ideally, combining all of the above.

Now, before you start promoting your channel, define what you want to do.

Do you want to use Twitch as a full-time job or treat it as a hobby? Can you stream more than 8 hours a day, 5 days a week, and more? How long can you try before giving up or deciding to follow this path?

Take the time to think seriously about this because your answer will determine how much effort you put in, whether you can be successful, and your approach to the audience.

2. Spread Your Content On Various Platforms

Once you're determined to be a streamer, it's time to take action. Again, you have to stand out among the other streamers, and so you'll have to learn to advertise and stand out.

There are many different channels on the Internet to promote your content. Google, YouTube, and Facebook are the 3 most visited websites. Reddit, Twitch, Instagram, and a few other social media channels are also worth using.

Your goal is to get people to choose your content among billions of other things on the Internet. This is not easy, but this is what you need to do if you want to become a high-income streamer on Twitch. However, do not let this affect your mentality. When you learn about marketing, you are already about 80% ahead of streamers on this platform.

Develop a strategy to promote your channel on many different websites, such as:

Live stream partial tutorial with a multiplayer game (like League of Legends)

Record that part for upload to YouTube, try to optimize YouTube search and related videos. Don't forget to mention in your YouTube video that you also live stream on Twitch and provide a link to your Twitch channel.

Join the forums (Reddit, Quora, ...) and search for questions related to the game you just made a video tutorial. Answer these questions and link back to the YouTube video you uploaded. Do this on various forums.

Share YouTube videos on social media like Facebook, Instagram, Twitter, etc., tag people who have watched your live stream, and ask them to share.

Do you already know what to do? There are many different ways to promote your content. The key is always to try to find out information and dare to think dare to do. You can read anything you want, but the experience is the master.

3. Connecting With Other Organizations And Streamer

Basically, one of the best ways to become rich is to build relationships with people who are already and who are doing well.

This is true for Twitch. The more successful partners and streamer relationships you have, the more beneficial your live stream will be.

You can expand your relationship in the following ways:
- Partner with other streamers in a win-win
- Play games with other streamers and live stream at the same time
- Collaborate with organizations and promote advertise for free to them, and vice versa. They also have to advertise for you.
- …… ..

If you only want to be active in a specific niche, connect with partners and streamers in that niche. If you can make Ninja friends, your sales will skyrocket, even if you're not the best player or the funniest.

4. Always Be Consistent

Make a weekly live stream plan and strictly follow this plan. Viewers will be eagerly waiting for you during these times. And if you lose your consistency, you'll lose viewers' trust. This is especially important when you consider this your main job and main source of income.

Other money-making options

If your # 1 goal is to earn extra income while playing games, Twitch is the right choice.

However, if you are looking to make money or build a business model, Twitch is not necessarily the perfect choice.

As well as a multi-tier marketing platform, only a small number of streamers can earn a high income. Most of the rest cannot earn a fair amount of income when streaming a full-time job.

Wrapping up

There are many other options for success. You can research on the Internet or seek professional help to make the best decisions for your career.