What is Hunter.io ?
Email outreach is a marketing strategy that allows you to forge a relationship with the people you hope to contact. There are a number of reasons to reach out to a prospect – to generate leads, convert people into paying customers, share content on new products or offers, ask for feedback or simply just to say hello.
These reasons are clear, what’s less apparent, is the precise way in which we find the information we need to make effective contact with prospects. Unless contact information is stated on a website, it can be difficult to track it down. Sometimes there’s no ’contact page’ and in many instances, no website to begin with.
First of all, hunter is an email finder and email verifier tool which allows you to perform domain search for email addresses. Launched in 2015 by Francoise Grante, this San Francisco based company’s offering is available as a Chrome extension and Google Sheets add on.
Furthermore, hunter.io can be used to quickly find email addresses for businesses and / or individuals within that business.
Hunter.io features
Hunter.io search tool
I find myself almost exclusively using the search tool, but I’ll dive into the other features in a second.
The search function is amazing for finding the decision makers in a business to start a conversation and get your foot in the door.
Imagine you want to find the VP of sales in a prospecting company. You type in the domain and it will give you the individuals name, position, email, phone number, and even social media links.
Hunter.io email finder
Next up, there is the email finder feature. This is pretty similar to the search function, except that you’re entering an exact name and domain to discover if it’s real.
I jokingly looked up Joe Bob at Google and apparently, he’s a real person.
Hunter.io email verifier
Do you have an email and want to check if it will bounce or not? Because the email verifier tool will do just that.
Just type in the email you’d like to verify and click the button.
Hunter.io bulk tasks
Nowadays it’s all about automation and getting more done in less time.
Hunter.io has a bulk email finder, verifier, and domain search that you can use if you already have a list of leads.
I’m going to choose the bulk domain search as an example. Upon starting a new bulk, I’m prompted to enter the following information:
- A name for the list
- The list type
- The domain names or a CSV file
- Filters
Hunter.io pricing
Is Hunter.io free? Yes, for the first 100 searches per month. Past that, you’ll need to upgrade to a paid plan.
I chose the starter plan that is $50/month. Seeing as it’s landed me clients worth thousands of dollars, the ROI has been pretty decent
With the starter plan, I also get 1,000 searches per month. I aim for about 250 outreaches per week so that works perfectly. When I begin scaling further past that, I’ll need to upgrade.
These are the plans that they currently offer.
Like any other software, Hunter.io is a tool and will be only as good as you use it. I’ve had an awesome experience so far and have no issue paying the monthly subscription and I’ll definitely be upgrading in the future.
Ensure that you have some good cold emailing principles down before investing in a service like this, you don’t want to pay the money and not get a good ROI.
