About InfiniGraph
What’s exciting about InfiniGraph? We have an amazing team that has created a highly innovative capability around content marketing. We came up with the idea 3 years prior to what corporation’s are now latching on to. In some ways, we predicted this would happen. It’s really a case of being at the right time with the right technology. For our partner investors, the growth potential is enormous. Every brand globally will be competing and using content to reach their consumers. This places InfiniGraph in a very lucrative position. There is not one brand that is not thinking or doing (doubling down) content marketing. Those that are doing it right are killing the competition, and they are using data from InfiniGraph to do it. Think of InfiniGraph as saving the world from “Bad Content”.
Chase McMichael and Chris Murphy are the co-founders. They began working together at Sprint in 2001. They created the fastest mobile messaging platform, and formulated the first social graph based on mobile to mobile messaging behavior. Chase never stopped dreaming about using this method for bigger ideas. They got lucky and sold the platform to Sprint, and both of them wanted to work together again. The chance came after the downturn in 2010. Chase saw a massive opportunity where all content by every brand and publisher, would eventually have the social share buttons: (Facebook like, Tweets, LinkedIn etc.) For the first time, this allowed measurable engagement on a per content item basis. An Infinite Content Graph could now be a reality. (Infinite Graphs (i.e.) InfiniGraph was created). The age of data and using data to drive marketing is here. We created the tool to extract content trends and insights to give marketers the edge. The barrier of entry was very high. Three years of InfiniGraph organizing the data positions us to own the market. We have helped L’Oreal drive a 60% increase in engagement, TCBY 398% and MeAlity 2000%. Data driven marketing is a game changer and InfiniGraph is set to capitalize on this monster market. The company has many client references and is revenue generating.
Investor Q&A
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How am I going to get a return on investment?
We are now in the 3rd wave of data and social where content marketing is the most talked about topic in the industry and is key to all brands large and small. We see InfiniGraph being acquired within 24 months due to the fact we have a 3 year lead on data, incredible innovation, and insights that will differentiate it for other marketing platforms. Our mission is to keep creating customer value and positioning InfiniGraph with the key players to set up a perfect storm where our value is obvious.
Can Facebook or Twitter just do what you're doing?
Facebook, Google, Twitter, LinkedIN, and many other Social "Networks" are all competing head to head and data is the new OIL. Brands on the other hand are almost required to be neutral and network independent. The fact is brands are using their blog and OWNED media more and more due to the simple fact that the networks control the relationship and the brands want to have a 1 to 1 relationship. This was very evident with the move Facebook made to start charging brands to access their fans. Now Twitter is moving to own television and LinkedIn has the professional market. This all complicates the process and brands need to find out what content is working and what the consumers are engaging with in order to absolutely know how to create better content to push to ALL CHANNELS, not just one. InfiniGraph has over 3 years of data across multiple networks and is in a very lucrative position. It would be difficult for a single Social Network platform to provide the same insights across multiple networks.
Is this market big enough?
How is this different than Radian6
What are the 4 things investors must understand and what is so exciting about this market?
InfiniGraph takes your brand’s social audience and turns it into a living, breathing, real-time focus group. What will the collective insights of the thousands or millions of fans teach you?
- What content should your brand post?
- What other brands does your audience interact with most?
- How does your brand compare to its competition and what are the industry benchmarks?
About the Product:
What It Does…
We find what content is trending with your audience based on their behavior with other brands and the content that’s working from them. From there, we can help your brand establish its benchmarks of what a successful content marketing campaign looks like, and give you a roadmap showing you:
- What content types are working and why
- When this content should be posted and how often
- What levels of engagement are the best brands getting and why they’re successful?
How It Works…
InfiniGraph looks at the big data of content interaction, processing billions of likes, shares, retweets, clicks and comments between hundreds of millions of fans over hundreds of thousands of brands.
Why It’s Valuable…
If your brand believes content marketing is valuable, InfiniGraph gives you the actionable insights to make informed decisions based on the interactions of your very own fans. It’s like adding a thousand analytics professionals to your staff – we’re distilling a staggering amount of data into something that has been proven to increase engagement at least 30% for our customers.
Price:
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
