What Is InMobi?
InMobi is the largest independent mobile ad network with global reach in markets including the UK, Europe, US, South Africa and India. They have recently acquired a mobile rich media company Sprout, allowing them to offer premium mobile ads as well as a huge volume of other inventory.
The InMobi Adtracker also offers UDID-less tracking for mobile apps, conversions and event tracking. Advertisers include leading brands such as Ford and Levis and InMobi work with a number of publishers and developers as well as via leading mobile ad exchanges.
- HTML 5 rich media ad-creation platform
- Free adtracking to analyse post-click conversions across multiple networks
- Free SDK for iOS and Android
Key Features
- Gives you the opportunity to drive engagement and revenue
- Experience personalised advertising
- Contextual and curated recommendations on mobile devices
- Gives you brand engagement at scale
- They help you cross-sell, re-target & re-activate users
- They are ranked 15th on Fast Company’s the World’s Most Innovative Companies 2016 List
- InMobi analyses 120 TB of user data on a monthly basis
- More than 6 million app downloads are tracked monthly by the company
- They offer over 1.5 billion mobile devices
- HD video and native ads to engage users
For Publishers
With InMobi publishers can maximize their engagement and revenues with HD video and native ads built on native technology. This includes both gaming and non-gaming apps.
Ad formats available include the following:
- Display
- Rich media
- Full-screen interstitials
- Video (360 or vertical, full-screen, in-feed, rewarded, splash, out-stream and in-stream)
- Customizable native ad units (carousel, content stream, content wall, news feed, app wall, chat list)
Publishers can also maximize their yield with dynamic pricing and campaign optimization. InMobi offers a lightweight SDK which can monetize an app directly or programmatically.
For Advertisers
InMobi enables advertisers to acquire users and drive app installs. They have a range of targeting options available to mobile advertisers, including:
- Lookalike targeting
- Appographic targeting
- Demographics
- Location
- Interest
- Context
- Behaviour
Advertisers can remarket to their mobile users across different stages of the lifecycle based on persona, context and product affinity.
Remarketing allows advertisers to maximize in-app purchases, nudge users to sign up and re-engage dormant users. Campaigns can also be customized through InMobi’s tools.
What do you like best?
InMobi has a great network of publishers, whether it is mobile, web, video or banners they have always showed they are great partner with a lot of volume.
Their reporting dashboard is excellent and their ability to throttle QPS is also better than most of their peers.
What do you dislike?
The only minor issue I can point out is that they do not have a lot of anti fraud controls and they do not have a dynamic creatives solution to offer to their customers.
Recommendations to others considering the product:
Inmobi offers vast scale across the globe and their customer service is excellent. I think they are a great complement for any company that wants to scale their campaigns and deliver all of their budgets.
What problems are you solving with the product? What benefits have you realized?
With Inmobi I am able to increase my reach around the globe and gain access to publishers that are not achievable through other exchanges.
