Instapage Overview
Instapage is hosted in the cloud, and includes everything you need to start creating and publishing landing pages.
Whether or not you already have a website or online presence, Instapage makes it possible to produce conversion-focused landing pages to help you to generate more leads, sell more products or elicit some other action from your visitors.
There’s no need for any coding experience or design skills, because the features of Instapage really do simplify the process of creating effective landing pages — regardless of what you’re trying to promote. Features such as the heatmap, analytics and split-testing tools let you use visitor data to improve your landing page designs to make them more effective.
Before we get to the important section that covers exactly what Instapage can do, how those features work together and whether or not Instapage is easy to use, here’s a quick overview of why you might choose this landing page builder:
- A library of customizable templates — with more than 80 high-quality templates, you won’t ever have to start from scratch or search for inspiration for your next landing page.
- Intuitive landing page editor — whether you want to start with a blank canvas or edit one of the many templates, the drag-and-drop page builder interface of Instapage is powerful yet easy to use.
- Effective form builder — to ensure you’re able to capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
- Useful selection of widgets — as well as the forms, you can easily add other elements to your landing pages, including videos, images and buttons.
- Tracking and reporting — thanks to the built-in analytics, heatmap and A/B testing tools, you can quickly see what’s working and what isn’t, and then optimize your landing pages for better results.
- Integration options — Instapage can connect to lots of types of services, such as email marketing platforms, WordPress and many more, via Zapier.
- Hosted system — rather than using a WordPress landing page plugin, everything is hosted by Instapage independently from your website. Your account can be used to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
Instapage Features
The above overview of Instapage certainly should be tempting for anyone who’s looking for a powerful yet easy-to-use landing page builder.
But how well have those features been implemented? And are they as good as they sound? Let’s find out by exploring the key features of Instapage in more detail.
INSTAPAGE TEMPLATES
The marketing content for Instapage claims there are more than 200 templates to choose from, but, when browsing the library, there seemed to be more like 80. Some of the templates weren’t full landing page options either, such as the thank you page templates, so don’t let the headline figure of more than 200 templates unduly influence your decision.
As the templates cover product sales, signup forms, event registrations and app downloads, you can get a good idea of who is the target audience of Instapage.
However, as one of the key selling points of Instapage is its landing page editor, you’re certainly not limited to using the templates in their default state — or even using a template at all.
THE DRAG-AND-DROP LANDING PAGE EDITOR
Whether you start with a blank canvas or one of the templates, the editor of Instapage gives you the freedom to produce a custom landing page. In fact, freedom is probably the key word when describing the Instapage landing page editor.
While you’re free to ignore this grid and other indicators, it’s nice to have some guidance when it comes to arranging the page elements.
While you’re working in the page builder, you can preview your landing page at any point in a new browser tab by clicking on the preview button. However, the page builder has a WYSIWYG interface, so you won’t have to preview your design often, as when it’s published it should look exactly how it does in the editor.
Analytics
Of course, no top marketing software is complete without a dedicated analytics section. Instapage is no exception, and this is actually one of its biggest selling points. The cool thing about Instapage is that it allows you to set up conversion goals right in the editor, and then track progress over time. In the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu. In the Conversion Goals section, you can set specific goals to track in your analytics. In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc. Then, when you check our Analytics section after you page is pushed live, you’ll find information about your page’s conversion rate based on the goals you set.
This is also where you’ll find information regarding the performance of your split tests, and you can also tweak the traffic split between the two test versions here. You’ll also find a section that collects information on the leads each page has collected.
Pricing
Now for the part you’ve all been waiting for:
the price. Instapage comes with three pricing tiers. The first, the Core plan, starts at $69.99/month and includes most basic features like the mobile-responsive builder and Instablocks. The next level, Optimizer, starts at $99/month and gives you access to unlimited A/B testing, heatmaps, and conversion goal tracking. And finally, the Team & Agency plan starts at $179/month and includes 15 private sub-accounts and branded lead notifications. Instapage does come with a free 14-day trial, so you can test the waters to see if it’s the fit for you. In general, most will benefit from the Optimizer plan. While you can get away with the basic Core plan for simply designing and publishing (awesome) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion rate in the future.
Pro’s
Here’s a rundown of Instapage’s most impressive features:
- Pixel Perfect editor, and a drag-and-drop editor that’s extremely easy and intuitive to use
- Mobile-responsive pages
- Easy integration
- Access to heatmaps
- Collaboration features for teams
- Great customer service and help features
Con’s
Naturally, Instapage isn’t without its flaws, and it falls a bit short of its competitors in these areas:
- The big one: price. Instapage is more expensive than many of its competitors
- Advanced features only available with costlier plans
- Could have more analytics, such as top performing pages
Conclusion Instapage Review
All in all, Instapage is a great option for those who need to put together quick, professional landing pages. It delivers high-quality pages in a simple-to-use format, making ideal for beginners and more experienced page designers alike. And though its extra features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help guide your creation and strategy, and conversion goal tracking will let you know if you’re on track. Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage.
