IO Technologies: Content Analytics For Digital Publishers

What is IO Technologies?

Founded in 2015, IO Technologies is a software organization based in Ukraine that offers a piece of software called IO Technologies. IO Technologies offers online, business hours, and 24/7 live support. IO Technologies features training via documentation, webinars, live online, and in person sessions. The IO Technologies software suite is SaaS software. IO Technologies is dashboard software, and includes features such as annotations, data source integrations, functions / calculations, interactive, KPIs, private dashboards, public dashboards, scorecards, visual analytics, and widgets. Software pricing starts at $370.00/month. Some competitor software products to IO Technologies include Phocas Software, datapine, and Freebird Information Dashboard.

IO Technologies is dashboard software that offers live analytics, supporting widgets, scorecards, annotations, filters, and data source integrations. The software's visual interface enables users to tell stories with data through easy-to-understand statistics and metrics via graphs and charts. IO Technologies operates on a number of technologies including PHP, C#, MSSQL, MySql, and MongoDB.

Features

• Precise real-time analytics. Find out which articles are read at the moment, what grows and falls.

Detailed engagement metrics. See how many people have read an article and clicked on a link or a button.

Comprehensive data on the performance of every aspect of your content, from headlines to images.

No more guesswork, no more wondering if you're sending the right message or pitching to the right audience. You can see exactly which articles are driving traffic and leads, what is resonating with your readership, and who you need to talk to next - all in real time.

Content curation tools are used to collect and share content in an organized manner. These tools can be web-based applications based on repositories or desktop applications that run on your computer, collect your content and share it directly to the social networks or via email.

• Evaluate your growth trends based on historical data.

The importance of understanding visitor behavior isn't limited to analytics though. Knowing what visitors are doing on your website allows you to adjust content or design so visitors know exactly where to go next if they want more information about a particular subject.
The more information you have about your visitors, the more capable you will be to adapt to their needs. Take into account basic statistics like the amount of time people spend on your site, how many links are clicked per visit, what pages are linked to in order to improve your site's performance. Before long they will become second nature.
For example, when designing a new message for an email campaign or sending an important announcement via social media it's important to keep specific visitor behavior in mind. Keep in mind that most visitors only read your message once and most likely won't be back again.

• Optimize your content with Headline A/B testing and overlay widget.

Ever create a blog post and never know if it'll get the attention you want? Headline A/B testing is the answer to all your prayers. With this simple tool, you can test how your headlines perform before publishing them on your website or landing page design design. Not only will this help increase your CTR, but it also prevents you from wasting time with poorly designed blog posts.

Our newest widget is an overlay that will allow you to display different designs, layouts, or even A/B test headlines. This widget can be placed anywhere on your site to help users better understand the layout of your site. It's great for showing subsites to your clients or even placing it on a landing page or main site to show users how the rest of your design will look.plugin is our overlay widgets integration for show off key content of any page with just one click! This feature follows users around the website as an interactive experience that's easy to digest, ideal for ecommerce websites or social media networks like Twitter or Instagram.

• Get instant messages for any metric anomalies.

Tap into the wealth of data available on your network. Uncover potential threats before they turn into problems. Experience the flexibility that comes with managing your endpoints, network security, and software platforms from one dashboard.

Help your tester stay ahead of the game with full traceability, instant alerts, and actionable intelligence.

• Evaluate the key metrics for your media with rating dashboards.

If you are looking to improve your campaigns, this is the article for you! It will give you an idea of how to use rating dashboards to understand your metrics and how your audience is reacting. This blog post talks about the importance of gauging what indicators to use, including target metrics like views or retention rate. You'll also learn how to set up a dashboard that includes multiple indicators like location, video duration, and click-to-open rates.

By now, you must be thinking that it will just be another step-by-step blog post.  This is not the case. A rating dashboard allows you to analyze all your metrics in one place. It helps you to check what's working and what needs improvement by using these 3 key metrics: View Rate, Retention Rate, & Ad Impressions.
I will now go over the steps of setting up a dashboard so that it can help you to see your progress of improvement across the board.
By keeping track of these key indicators, you are able to see how many views are of an ad or how many times someone interacts with your content every day.

• Control content productivity and monetization by authors, sections, articles, channels, etc.

Gather and analyze information about website's content relevance, popularity and SEO.

Promote your social media presence and blog with a seamless user-friendly interface.

Maintain privacy for your blog, make it available only to selected users as well as manage access rights for individual sections by users.

Verbose content management system (CMS) for managing large-scale websites' contents with all the features mentioned above. With this CMS you will be able to:     - Control content productivity and monetization by authors, sections, articles, channels etc.

• Analyze audience behavior and trends using article-based, session-based and user-based filters. Filters are easily accessible within the main dashboard.

With the recent explosion of different channels and content formats, it can be difficult to make sense of the data. Insightly's comprehensive filters help readers identify trends in article-based, session-based and user-based analytics, providing rich perspective for future decision-making.

Some audience analytics in Insightly include: The audience growth in a certain channel in a certain period of time, where your readers are located geographically, how social channel referrals have changed over time and which articles have been read or clicked on most often. With Insightly's powerful filters you can evaluate what has been working well for your audience so far and what should be considered moving forward.

• See the results from all your Facebook pages in one dashboard. Control your key social media metrics: reach, CTR, engagement, etc.

• Collect the data from different media group resources in one database and one dashboard. Simplify your data export to third-party software and customer interaction.

Media database can be used to create customer profiles. E.g. People who like the Guardian will love the Guardian app on Facebook or Amazon, and they'll wait longer in queue for Amazon's newest release of Pokemon cards.

This online tool is also useful when you join two or more social media groups with different language versions of the same product - it enables you to filter all data by language, so that everything can be easily handled together within one interface.

It's free! If anything, it's a gift for being an avid user of social media!

• Get easy-shareable native advertising report in one click

• Be ready for the morning staff meeting with one dashboard. Includes the key metrics by articles, authors, sources and media in general. IO's Content Analytics solution is trusted by 1000+ media worldwide.

IO's Content Metrics Suite is trusted by 2000+ media worldwide to help them win their audience for advertising. The metric dashboard gives you the key metrics of your content performance, allowing you to act on it. See how our customers rate us.

Content Analytics extends beyond counting page views or unique visitors and helps you understand how much time is spent on your site; the places where your prospects spend most of their time; what makes them leave; who wrote what; who read what; and many more metrics that impact your business positively or negatively.

What do I like best?

A powerful tool to measure your content. Very helpful to see which content is good and which doesn't.

The support is amazing. I've had some instances where I needed help with my template and got it back quickly.

It has a great community that will answer your questions and show you what other people are doing with this tool.

What's not so great?
It can be expensive for certain types of content, like the $349 theme. Also, it doesn't allow you to know how profitable your content is before deciding whether or not to purchase it or alter/edit it further. This tool is definitely worth the money, but just something to keep in mind if you're on a budget. is good, very fast response. The support helps you if you have a problem, and they listen to you if you want to change something in the tool.

One of the only tools where you also can measure conversion.

What do I dislike?

I don't have a big dislike. You can't do everything with the tool, but IO is willing to listen, and if you have a good idea they change the tool for you.

I like this tool. It has an amazing support, and is much cheaper if you buy themes/plugins (the theme is not expensive at all and the plugins are very cheap). I suggest this app if you want to make instant adjustments or want to make quick changes to your site. The updates are made promptly and everything works great. I liked it a lot until I saw things in it that I didn't like, but that may be because my site is not big enough for all the features. It does what it says, but there are some drawbacks sometimes (like some features not working with all themes).

Pricing

Starting Price: $370.00/month

Pricing Details: Customizable pricing

IO Technologies Conclusion

Content analytics and editorial dashboards designed specifically for digital media. IO's real-time and historical dashboards empower content editors to streamline their data and to make faster and smarter decisions.

The content analytics and editorial dashboards we developed at IO helped digital media companies such as ESPN and CBS Sports execute their editorial strategy successfully and efficiently by helping them better identify the right content for their audience.estors include New Enterprise Associates (NEA) and Cisco Systems.  Former investors include Accel Partners, Mayfield Fund, Opus Capital, Redpoint Ventures and Sierra Ventures.