Overview
Formerly called AdGooroo, Kantar is a multifunctional tool that includes, in my opinion, one of the best if not the best SEM intelligence tool available.
Their “Paid Search Intelligence” tool allows marketers to see their competitors’ top Google Ads and PLA strategies. Get data on how your competitors are spending their PPC budget, how well their ads are performing, which keywords they're using, their exact ad copy, and even the landing pages for each ad.
What's more, SEM Insight alerts you when a competitor changes their bidding strategy. This allows you to go after their weaknesses and take advantage of their strengths.
It's no surprise why medium to large agencies love Kantar. Using Paid Search Intelligence, they can quickly bring a client up to speed with the top advertisers in the client's industry.
Benefits
Kantar brings together the most comprehensive and actionable intelligence on media consumption, performance and value to create a holistic picture of the changing media landscape.
Advertising Monitoring & Evaluation
Informing our clients’ media planning and marketing strategies by measuring competitor advertising activities
Paid Search Advertising Intelligence
Benchmark and improve your campaign performance vs. your top competitors across text ads, product listing ads and SEO on both desktop and mobile search
Media Planning Tools
Providing the information clients need to match their brand to the media that will reach their target market.
Consumer and Audience Targeting
Enabling advertisers, agencies and media owners to identify, target and reach key consumer audiences.
Reputation PR monitoring and Evaluation
Measuring news coverage so clients can understand conversations and sentiment across the media
Social Media Intelligence
Identifying what matters to our clients by evaluating the vast volumes of social media content created every day.
Audience Measurement
Measuring actual media consumption by type, by device and by demographic.
Pricing
Contact to request demo and product details
