About Kapost
The Upland Kapost content operations platform unites revenue teams to speak in one voice across each customer journey. Because we know those managing the complexity of end-to-end content—particularly at scale—deserve a platform that’s up to the challenge. Upland Kapost Premier Success Plans eliminate the need for costly custom services and build a solid foundation for your success. Platinum is our top-tier plan, and it provides your business with the highest level of experience and value.
Marketing success in today’s digital world demands personalized experiences for prospects and customers who expect organizations to meet them exactly where they are in understanding, evaluating, and purchasing a product or service. That’s no easy task for modern B2B marketers who must navigate long and complex buying cycles, reach audiences through ever-evolving digital channels in addition to offline channels, understand an increasingly complex technology landscape, provide data-driven insights to leadership, and collaborate across numerous global teams—all while remaining on-message and on-brand.
Kapost is the solution to B2B marketing complexity. By enabling marketers to take control of the content operation with a single platform, Kapost brings complete visibility to content creation and performance at enterprise scale. From sharpening content strategy, to establishing intelligent workflows, to measuring the impact of the content you create, Kapost is designed to help marketers truly master the customer journey. Building a content operation with Kapost complements marketing automation and CRM platforms and guides the optimization of people, processes, and technology to strategically plan, produce, distribute, and analyze content.
Upland Kapost Product Features
Content Marketing
- Audience Targeting
- Campaign Management
- Categorization / Grouping
- Conversion Tracking
- Distribution Management
- Editorial Calendar
- Multi-Channel Publishing
- Publish Scheduling
Digital Asset Management
- Asset Categorization
- Asset Library
- Asset Sharing
- Brand Control
- Metadata Management
- Reporting/Analytics
- Search Within Document
- Search/Filter
- Version Control
- Watermarking
- Workflow Management
Enterprise Content Management
- Digital Asset Management
- Workflow Management
Integration
Marketo emails and landing pages are two of the many types of content marketers can manage within the Kapost platform. The LaunchPoint integration enables editing of existing assets in Marketo or the creation of new assets based on customized templates within Kapost.
Once Marketo assets are in Kapost, the platform provides editorial calendar scheduling, asset workflow management, task assignment, tracking of relevant files and notes, and collaboration with contributors.
To edit an email or landing page within Kapost, click the "Edit in Marketo" button and the asset will appear in the appropriate Marketo editor. Changes made in Marketo are reflected in Kapost immediately. Once all production tasks are complete, the asset can be activated from within Kapost.
Visit kapost.com to learn the latest trends and best practices in content and digital marketing, view software platform features, and discover the full capabilities of content operations with Kapost.
Pricing
Free Trial: Free Trial available.
