Overview
KARGO PUTS THE ART IN AD TECH
We are a mobile-only advertising company that creates consistently innovative campaigns for over 200 of the world’s best-known brands. Our marketplace is a invitation-only collection of performant publishers that allows us to reach 100% of smartphone users in the United States, a scale that eclipses Google and Facebook while ensuring brand safety, exceptional viewability and maximum security against ad fraud. Additionally, Kargo is the first and only mobile advertiser to achieve 100% ads.txt compliance. Kargo is TAG certified and a member of the Coalition for Better Ads.
Kargo’s achievements have been recognized by some of the industry’s most prestigious awards and rankings including: Adweek Mobile Innovator (2017), Crain’s New York Business Fast 50 (2015-2017), Deloitte Technology Fast 500 (2016, 2017), EY Entrepreneur of the Year NY (2016), Great Place to Work (2017), Top 25 Workplaces in NYC (2017), and Inc. 5000 (2015-2018). Kargo operates in New York, Chicago, Los Angeles, San Francisco, Detroit, Dallas, Sydney and Auckland.
Benefits
The mobile device is plagued with bad advertising...
Most advertising technology was built for desktop, and does not solve key issues:
Infinite Scrolls
Load Times
Shrunken creatives + ads on top of ads
Non-skippable video/experiences
ID problem
WE START WITH THE BEST SUPPLY
With a focus solely on mobile, Kargo creates and offers specialized supply to marketers by directly integrating and optimizing impressions from the best performing publishers. Kargo uses a data-driven approach to identify the most effective publishers that can drive high engagement. Our targeted audiences include mobile app developers, mobile marketers, and advertisers.
With Kargo, you're able to build your own custom audience for a variety of ad types and use them as a basis for integrating impressions from one publisher into your overall campaign strategy.
Kargo is looking to revolutionize mobile ad technology by providing quality impressions with easy integration – so you don't have to!
Kargo offers its publishers the ability to provide unique offers that are only available on specific ad placements with unique inventory pricing. By offering this exclusive inventory, publishers can maximize their revenue by attracting a more targeted audience.
Kargo provides a very flexible platform that makes it easy for publishers to take advantage of all marketing technologies, including social ad networks.
In 2014, Kargo has been awarded the Accenture Technology Fast 50 award in the category of In-App Solutions for Mobile, which is the only award in the app category. In addition, Kargo was awarded as a finalist at the 2015 Digiday Award and was named one of 2014's Best Mobile Advertising Technology Startups by AdAge.com.
Kargo Publisher Scorecard
Our goal is to provide publishers with tangible metrics to analyze and improve performance across key advertiser KPI’s. Here are the metrics by which we evaluate publishers:
NEXT, WE IDENTIFY YOUR CUSTOMERS
Built around our Editorial Graph, our identity enhancement allows advertisers to reach and measure mobile consumers that are “unreachable” with third party cookies. This app is ideal for publishers looking to extend the reach of their audience.
As a start-up, we have always been at the cutting edge of technology and have seen how engagement on a mobile screen has grown exponentially. The time is now to develop a robust advertising platform that delivers value to all parties involved. This development has been possible due to our advancements in machine learning technologies, which analyze the content on every page and use this information for targeted advertising.
By allowing users to retrieve and retrieve their earned rewards, we expand the system and allow advertisers to reach and measure mobile consumers that were “unreachable” with third-party cookies.
We use this information to understand consumer behaviors across the web so we can improve our optimization algorithms for our customers. We can do all this without imposing any additional complexity on publishers or advertisers.
Due to the high engagement of video ads, we teamed up with leading video advertising providers enabling us to deliver a holistic solution for both publishers and advertisers at scale. Video Airdrop is a quick way for publishers to pick up additional revenue from their existing audience without changing the user experience or disrupting the design of their site.
Write an introduction to an informative and factual blog post titled "What do I need to know about Wikipedia?".
THEN, WE FIND THE BEST PLACEMENT
The Kargo platform dynamically identifies and confirms the ad slot with the highest viewability on the page. Sentiment targeting enhances the campaign by identifying content that enhances brand recall. The faster response speeds provided by the Kargo platform, provide a more accurate campaign. This improves the efficiency of the campaign resulting in a higher ROI.
Kargo created the "FirstView" technology that integrates performance predictions into real-time bidding (RTB). The platform results in higher bid prices and increased click through rates (CTR) to publishers and advertisers. Publishers receive more transparent transparent viewable rate and can increase their ad revenue by improving revenue per impression (RPM). Publishers can also increase their CTRs by promoting valuable content to consumers. The Kargo platform allows publishers to optimize their content for viewability. Viewable impressions are more valuable to the publisher, allowing them to receive higher RPMs. The platform also allows publishers to select which content is most valuable when determining impression quality.
The Kargo platform measures the delay between a publisher's request for an ad slot and when an ad actually appears on the site. This helps publishers verify if their requests are being fulfilled in a timely manner and whether ads are delivered properly and accurately on their sites.
LAST, WE TAKE YOUR BASIC ASSETS AND BUILD MOBILE-FIRST ADS THAT DRIVE THE BEST RESULTS.
Kargo’s creative ad platform utilizes creative science to take your standard creative assets and enhance it to be seen 2X longer, driving the highest level of awareness, recall and sales lift. We all know that great creative can transform an average marketing campaign into one heck of a memorable marketing experience. But, it’s not enough to just have great creative. You need to make it stand out. And you must maximize the potential for your creative to be seen.
Kargo's proprietary data driven platform identifies the optimal placement for your creative ad. This is our core science. We identify the perfect venue based on the thousands of variables taken into account, including customer profile, geo location, time of day, day of week, screen size and many others.
We know where you’ll see the best results for your dollars. Simply put - Kargo shows you real results with real numbers to back it up. And our data driven model allows us to reduce risk by finding the most profitable environment to place your creative ad. And that’s what makes us different.
